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Written by Dermot Kelly

Why Do Advertisers Keep Spending More and More With the Walled Gardens?

The latest IAB ad spend figures came out earlier this week, painting a pretty rosy picture. Top-line numbers appear to show times are good: U.S. digital advertising revenues rose 22 percent year over year to $26.2 billion in the third quarter of 2018, according to the latest numbers from the trade body, compiled by PwC,…
Source: Advertising

Nascar Hopes Marketing a New Generation of Drivers Can Lure Fans Back to the Sport

Gone are Jeff Gordon, Dale Earnhardt Jr., Tony Stewart and Danica Patrick and their combined 168 wins and seven championships. Instead, up-and-coming new drivers like Chase Elliot, Ryan Blaney, Joey Logano, Bubba Wallace and more are racing to fill their void in Nascar’s top circuit, the Monster Energy Cup Series. “It’s not the Nascar of…
Source: Advertising

BMW Creates a Folk Hero for the Modern Age: the Unstoppable, Mysterious Ol’ McLanden

For the launch of the X7, its first standard seven-seat vehicle, BMW catches viewers with a whale of a tale–a poem about a new folk legend: Ol’ McLanden. This fictional, larger-than-life character comes alive in “Legend,” a 75-second spot created by Goodby Silverstein & Partners, BMW’s agency of record since April 2018. Star Trek actor…
Source: Advertising

NBA Superstars Are Here to Remind You That Hulu Has Live Sports Available for Streaming

Hulu secured Joel Embiid of the Philadelphia 76ers and Damian Lillard of the Portland Trail Blazers to remind you that the streaming service now has games available to watch live. The two 30-second spots will be shown this weekend, on Saturday during the 3-point shootout and on Sunday during the All-Star Game. The “Hulu Sellouts”…
Source: Advertising

Brands Still Have a Lot to Learn About Diversity and Creating Inclusive Work Environments

In the past week, the Commonwealth of Virginia was the focus of many heated discussions across the nation. Of course, the attention this ongoing discourse has attracted has been a source of significant embarrassment and shame. However, the use of blackface is not new to Virginia, the South or even our country as a whole….
Source: Advertising

Isobar Veteran Ricardo Salema Becomes the Agency’s First U.S. Chief Creative Officer

Isobar, the self-proclaimed experience-led transformation agency in the Dentsu Aegis Network, announced the promotion of Ricardo Salema to be its first U.S. chief creative officer. He previously was executive creative director. The appointment follows the hire of Digitas veteran Ronald Ng as global CCO last November. Salema first joined Isobar 12 years ago as a…
Source: Advertising

GM Moves Chevrolet’s Regional Media Business From Dentsu to Publicis

General Motors recently moved the local portion of its Chevrolet media business from Dentsu’s Carat to Publicis-owned Martin Retail Group, a spokesperson confirmed today. Chevy is the company’s best-selling brand by a significant margin, and Martin will now handle media planning and buying duties for the brand’s regional dealers across the United States. “Yes, we…
Source: Advertising

Woodstock Is Looking for a New Poster, With Help From the Artist They Snubbed in 1969

Artist David Edward Byrd still remembers the phone call he got about doing a poster for some outdoor concert in upstate New York. It was the summer 1969, and the guy on the phone was Bill Graham, the legendary concert promoter who’d opened the Fillmore East in New York, where he booked bands ranging from…
Source: Advertising

How Organic Valley Has Kept Farmers at the Core of Its Business

Leslie Kruempel has a unique title to represent a unique brand. As mission executive of Organic Valley, she has grown the company’s marketing presence substantially in the years she’s been at the company. Adweek caught up with Kruempel at the Brandweek: Challenger Brands event earlier this month, where she chatted about working with farmers to…
Source: Advertising

3 Ways Content Creators and Advertisers Can Build More Sustainable Relationships on Social

It’s no secret, the economics of online content has many publishers and creators relying solely on digital advertising as their single source of revenue. But digital advertising is increasingly competitive and volatile, making it difficult to remain reliable. P&G, the biggest advertiser in the U.S., kept their brands from advertising on YouTube for more than…
Source: Advertising