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Written by Dermot Kelly

Facebook Details Updates to Its Creator Studio App

Facebook updated its Creator Studio application this week so that creators can publish and schedule posts, in addition to the already existing options of seeing content insights and responding to fans’ messages and comments. The social network said in a blog post that the Creator Studio app helps creators ensure that they are always posting…
Source: Advertising

First-Quarter Analysis of Consumer Brands in the Year So Far

Editor’s note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we’re bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are performing on a…
Source: Advertising

ESPN’s ‘This Is SportsCenter’ Campaign Turns 25: Adweek Picks Our Favorite Spots

ESPN’s “This Is SportsCenter” campaign is one of the longest running campaigns in television–spanning 25 years, more than 400 ads and many of the most iconic sports figures of the last three decades. ESPN’s celebrating the history of the ad campaign with a three-part special Sunday night. The two-and-a-half hours of coverage will dedicate one…
Source: Advertising

More Consumers Are Seeking Solace in an Unlikely Quarantine Ingredient: Spam

Three things have been happening since schools and nonessential businesses closed in March to help slow the spread of the novel coronavirus: First, people have been buying a lot of nonperishable packaged food items from big name brands they know and trust. Second, the number of Americans cooking at home and experimenting in the kitchen…
Source: Advertising

Facebook: How to Use Your Avatar as Your Profile Picture

Facebook recently launched Avatars, its take on Bitmoji, in the U.S. This feature allows users to create a personalized Avatar, or emoji, of themselves, which will be placed on stickers that can be shared in comments, Stories and more on the Facebook platform. After you’ve created your Avatar, you have the option to use it…
Source: Advertising

They Helped Make Slack Famous. Now Sandwich Is Back to Report on Using It From Home

The team at boutique production house Sandwich were Slack’s first ad stars, grudgingly trying out the startup service in 2014 and reporting on their experience. The resulting, relatable ads tallied 5 million views on YouTube, helping introduce the now-mainstream collaborative platform, and the clips have continued to draw traffic ever since. Today, Slack launched a…
Source: Advertising

The Webby Awards Introduces New Site Webby Gallery + Index

More than two decades of Webby Awards-winning work can now be viewed in one place: the new Webby Gallery + Index. The Webby Awards teamed up with multi-Webby-winning branding and digital experience design company Basic on the project, which gives visitors a way to mine trends and insights from creative work dating back to 1997….
Source: Advertising

Celebrities Rally Support for Asian Restaurants With #TakeOutHate Campaign

There’s never been a better time to stuff your face with fried rice, chow mein and spring rolls. In addition to jumping on a the popular quarantine trend of carb loading, you just might be throwing a lifeline to a Chinese restaurant in your area. That’s the message from a celebrity-driven, brand-backed campaign called #TakeOutHate…
Source: Advertising

Fox Nabs First TV Season Win Among 18-49 Demo in 8 Years; CBS Remains No. 1 in Total Viewers

NBC’s three-season reign as the most watched broadcast network among the adults 18-49 demographic most coveted by advertisers is officially over. Fox has nabbed the demo crown for the 2019-20 season, reclaiming the top spot for the first time in eight years, on the strength of a lineup that includes Thursday Night Football and The…
Source: Advertising

Messenger From Facebook Rolls Out Alerts to Warn Users of Impersonators, Scams

Messenger From Facebook is introducing new in-application notifications to warn people who are about to interact with someone impersonating someone else or trying to scam them. The social network quietly began rolling the feature out on Android in March, and it will be extended to iOS and to more people around the world next week….
Source: Advertising