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Written by Dermot Kelly

Facebook Audience Network Publishers and Developers Must Upgrade Their SDKs

Publishers and developers using Facebook Audience Network must upgrade to the newest software-development kit for the mobile ad network by March 3, 2020. The social network said in a blog post that upgrading will bring access to the newest features and format iterations, as well as improving stability and helping publishers and developers maximize their…
Source: Advertising

One of Canada’s Top Creative Leaders Has Joined Disney to Lead Its Internal Agency

Helen Pak, a Canadian creative leader with over two decades of industry experience, has joined Disney to head up its internal agency, Yellow Shoes. As senior vice president of creative, marketing design and content, Pak will lead a team of over 250 across the Disney Parks, Experiences and Products team. “I’m so excited to be…
Source: Advertising

BET Networks Hires Kimberly Paige as CMO Ahead of BET+ Rollout

As BET Networks prepares to roll out its new streaming service later this week, the company has tapped Kimberly Paige as its new executive vice president and CMO, the company announced Monday. Paige will oversee brand strategy across all BET platforms, including linear, digital, brand creative, live events and the new BET+ streaming service, which…
Source: Advertising

Critical Mass CCO Conor Brady Is Leaving the Agency

After more than five years as the chief creative officer at digital experience design agency Critical Mass, Conor Brady is stepping away from the industry An avid cyclist, Brady plans to embark on a biking trip; past that, his next career move remains up in the air but will focus on his passions for design,…
Source: Advertising

Adweek’s 25 Cincinnati Brand Stars of 2019

Ask anyone in Cincinnati what they love most about the southwestern Ohio city, and you’ll hear a litany of favorite restaurants, breweries, startups, nonprofits, parks, attractions and festivals. But you’ll also hear one refrain time and again: All the big-city benefits but with small-town charm. Home to eight Fortune 500 companies–most famously global CPG giant…
Source: Advertising

Twitter Apologizes for Stencil-and-Chalk Campaign in the Streets of San Francisco

Twitter took its latest campaign to the streets of its headquarters city of San Francisco–and we do mean to the streets, as spray paint-like chalk and stencils were used–but while some users were amused, the Department of Public Works was not. Chief marketing officer Leslie Berland shared some of the stenciled messages in a tweet,…
Source: Advertising

McDonald’s Taps Wieden + Kennedy New York as Its New Lead Creative Agency in the U.S.

On Friday, McDonald’s announced Wieden + Kennedy New York as its new lead creative agency in the U.S. The news is a setback for DDB, which was the QSR giant’s sole creative marketing partner after beating out Publicis for the business about three years ago. “We are confident the talented team at Wieden + Kennedy…
Source: Advertising

LinkedIn Adds Ways for Members to Find Service Providers or Freelancers for Projects

LinkedIn added some new tools to aid members looking for service providers or freelancers to help with specific projects. Engineering manager Gaurav Vijayvargiya said in a blog post that members using the professional network’s search bar can now filter their results by service providers, saying as an example that members looking for help with their…
Source: Advertising

Facebook’s Today In Local News Feature Expands to Some 6,000 U.S. Cities

Facebook’s Today In local news and community information feature is now available in some 6,000 towns and cities in the U.S. Product manager Anthea Watson Strong said in a blog post that since the social network began testing Today In in January 2018, 1.6 million people have opted in to receive regular updates in their…
Source: Advertising

What We Learned at Dmexco 2019, Ad Tech’s Week in the Spotlight

Ad tech’s week in the German spotlight has come to a close, with plenty to think about for the 40,000 advertising and marketing technology delegates at Dmexco. IAB Europe opened the Dmexco conference, organized by Koelnmesse, with some eye-popping numbers: Programmatic spend is growing, topping EUR16.7 billion in 2018, more than a year since the…
Source: Advertising