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Written by Dermot Kelly

On Apollo 11’s 50th Anniversary, This Ad Captures a Lifelong Fascination With Space

A young girl sits rapt in front of a black-and-white television screen as John F. Kennedy gives an impassioned speech about traveling to space to find “new hopes for knowledge and peace.” The U.S. will take on this world-changing goal “not because it is easy, but because it is hard.” That heralded talk, dubbed “We…
Source: Advertising

Broadcasters Bet Big on Pooling Their Attribution Efforts. But Will It Pay Off?

The television industry is widely predicted to be on the cusp of a revolution in how advertisers can target viewers, one in which broadcasters hope to slash their ad load without sacrificing revenue. In the industry’s early attempts to enable this ideal at scale, differences of opinion when it comes to the very fundamentals of…
Source: Advertising

Taco Bell and T-Mobile Will Bring Co-Branded Pop-Ups to 3 Cities

Combination T-Mobile and Taco Bell pop-up stores are coming to three cities next week as the two brands double down on a promotional partnership that began during the Super Bowl. The co-branded spaces, set to open between July 23 and 25 in New York, LA and Chicago, will offer free tacos, assorted merchandise and limited-edition…
Source: Advertising

Nike’s World Cup Spot Celebrated Women but Sidestepped Addressing Pay Inequality

The stage was set for all of us to take part in something powerful and influential. The United States women’s national soccer team dominated the FIFA Women’s World Cup amidst political and social turbulence and brought home their unprecedented fourth World Cup trophy. Following the win, televisions and social media platforms were inundated with “USA”…
Source: Advertising

Twitter Revealed the #GoldenTweet Winners From FIFA Women’s World Cup France 2019

The U.S. Women’s National Team emerged victorious at FIFA Women’s World Cup France 2019, but which tweets received #GoldenTweet trophies? Twitter’s analytics team determined the best tweets in multiple categories from Argentina, Australia, Brazil, France, Japan, Spain, South Korea, the U.K. and the U.S., and those tweets were crowned as #GoldenTweet winners Tuesday. The global…
Source: Advertising

On the Adweek Podcast: They Believed That They Could Win

The foundation for the U.S. women’s national team’s fight for equal pay was laid years ago by earlier incarnations of the team. But now, following the team’s win last week in France, Alex Morgan says “the perfect storm” is brewing for change. On the Adweek podcast this week, we talked about the fight, the win…
Source: Advertising

Amazon Killed Brick and Mortar, So Why Is It Investing in Stores?

Amazon shot to fame from its rapid growth, incessant innovation and quirky business practices. But more than anything else, the company was credited for the demise of traditional brick-and-mortar retailers. As online sales increase exponentially, Amazon has been credited with single-handedly killing Borders, Toys “R” Us, Sears, J.Crew and countless other stores that have filed…
Source: Advertising

Q&A: Ticketmaster’s President, Jared Smith, Talks Ad Tech

If there’s one thing that can unite even the most partisan of Americans, it’s the often awful collective experience of trying to buy concert tickets. Fans like you and me have the odds stacked against us when our favorite artist or band goes on tour, as not only are we competing against the thousands of…
Source: Advertising

Creators on YouTube Are Getting More Monetization Options

YouTube used last week’s VidCon 2019 event in Anaheim, Calif., to introduce new ways for its creators to monetize their content. Chief product officer Neal Mohan said in a blog post that the Google-owned video site expanded on its existing Super Chat feature with Super Stickers. Super Chat enables fans of creators to pay for…
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Instagram: Here’s How to Use Superzoom Mode in Stories

The Superzoom mode in Instagram Stories allows you to add different effects to your shots as the camera automatically zooms in on your subject. Our guide will show you how to use it. Note: These screenshots were captured in the Instagram application on iOS. Step 1: On the Instagram Stories camera screen, swipe from right…
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