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Written by Dermot Kelly

Cannes Adds a New Lion for Creative Business Transformation

The Cannes Lions International Festival of Creativity is recognizing the growing power of consultancies in the ad industry with a new Lion that will consider products and services, customer experiences, and operational shifts that have driven transformative change to a brand’s core business. The new category, the Creative Business Transformation Lion, is the most significant…
Source: Advertising

3 Tips for Switching Your Platform to First-Price Auctions

Last month Google rolled out first-price auctions, which–because they are Google–means that now everyone else will follow suit. First-price will be the universal method for the $48 billion programmatic market. To provide some perspective, that’s the same size as organic food sales in the U.S., the cannabis market worldwide and the entire wearables industry. First-price…
Source: Advertising

Lufthansa’s Empathic Marketing Doesn’t Focus on Conversions

PALM SPRINGS, Calif.–Much of the marketing and advertising in the travel industry is aspirational: feet in the sand, chilled daiquiris and nary a worry. At least, that’s the idea–but in the real world, even before customers arrive on a beach, one lost suitcase can derail an entire trip. It’s stories like that which made Alexander…
Source: Advertising

Reddit: Here’s How to Hide a Post

Did you know that Reddit allows you to hide individual posts that you’re not interested in seeing? Our guide will show you how this works. Note: These screenshots were captured in the Reddit application on iOS. Step 1: Tap the three dots in the top-right corner of the post you wish to hide. Step 2:…
Source: Advertising

Netflix’s Charitable Holiday Pop-Ups Celebrate First Original Animated Feature

To build buzz around its first animated feature film, Netflix decided to get into the holiday spirit. The streaming service this week unwrapped three giant mystery gifts in New York, Chicago and Los Angeles to kick off a charitable campaign around the holiday film Klaus, which was released today. The activations launched Netflix’s larger “Letters…
Source: Advertising

YouTube Wants Queen Fans to See How High They Can Score on the FreddieMeter

So, you think you can sing like Freddie Mercury? The FreddieMeter on YouTube will be the judge of that. The video site teamed up with corporate siblings Google Creative Lab and Google Research–as well as Queen, Universal Music Group and Hollywood Records–on the augmented reality experiment. FreddieMeter shows users how closely their voice matches Mercury’s…
Source: Advertising

Facebook’s Oculus VR Unit Bids Farewell to CTO John Carmack

John Carmack, chief technology officer of Facebook’s Oculus virtual reality unit, is stepping back into a consulting role. Carmack said in a Facebook post, “I will still have a voice in the development work, but it will only be consuming a modest slice of my time.” He added that the plans to focus on artificial…
Source: Advertising

You Can Literally Slide Into DMs at Visible’s Phone-Themed Experience

Smartphones mean we usually can’t go an hour, let alone a day, without receiving or responding to texts, notifications and DMs. Verizon-owned carrier Visible has taken these rituals and other familiar aspects of smartphones and turned them into a playful installation called Phonetopia. The pop-up consists of interactive–and, of course, Instagrammable–vignettes inspired by the basics…
Source: Advertising

5 Ways Social Commerce Is Changing the Way We Shop

Where, how and what we buy is constantly changing. A scenario where we turn to Amazon’s Alexa to order “a dress that Emma Hill wore on her Instagram post from Wednesday” may now be less far-fetched than buying that same dress directly on Instagram from Emma Hill herself. Powered by the Instagram Checkout feature, social…
Source: Advertising

Twitter Extends Topics to Android and the Web

Twitter’s Topics feature is now available for Android and the web, after debuting on iOS earlier this week. Topics: now available for both Android and web. — Twitter (@Twitter) November 13, 2019 The social network began testing Topics in August, enabling a small subset of Android users to follow sports topics When the feature was…
Source: Advertising