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Written by Dermot Kelly

Hallmark’s Crown Media Family Networks Secures Double-Digit CPM and Volume Upfront Increases

With Cannes Lions now in the rearview mirror, more media companies will be focusing on crossing the upfront finish line ahead of next week’s July 4 holiday. The first one to wrap its upfront business this week is Crown Media Family Networks, owner of Hallmark Channel and Hallmark Movies & Mysteries, which said today it…
Source: Advertising

Brands Need to Stop Putting Themselves First When Focusing on a Purpose

If you asked a psychologist to evaluate most brand purposes, I imagine the diagnosis would be somewhere between megalomania or delusion. The latest attention-grabbing ad from Nike hits the nail on the head. “Believe in something, even if it means sacrificing everything.” The whole purpose space has moved from being a trust-building commercial exercise to…
Source: Advertising

New US Legislation Would Require Internet Giants to Disclose the Value of User Data

Bipartisan legislation introduced in Congress today would require some of the largest internet companies to disclose the monetary value of user data. The bill, the Designing Accounting Safeguards to Help Broaden Oversight And Regulations on Data Act–also known as the Dashboard Act–would require some of the largest data-driven advertising companies, including Facebook and Google, to…
Source: Advertising

Cannabis Brands Need to Establish a Purpose That Doesn’t Rely on Marijuana Puns

The explosion of cannabis and hemp-based (THC and CBD) products, peripherals and applications is remarkable. Perhaps because of the blind rush to cannabis riches, most of these companies are also terrible at modern brand building. The spate of apothecary-inspired fonts, motifs and tropes that permeate the cannabis landscape are bad enough. And as upstart brands…
Source: Advertising

David Miami’s ECDs, Two of Today’s Most Awarded Creatives, Have Left the Agency

CANNES, France–In less than eight years, they’ve worked their way up from junior creatives to ECDs, amassing a staggering 67 Cannes Lions along the way. But as the sun set on the final day of this year’s festival in Cannes, Juan Javier Pe?a Plaza and Ricardo Casal told Adweek it would also be their last…
Source: Advertising

Lorne Michaels Reflects on Why a Show Like SNL Couldn’t Be Created Today

CANNES, France–Saturday Night Live creator and producer Lorne Michaels said that the show wouldn’t be able to be created in this day and age due to budget constraints and “narrow casting.” Speaking at the Cannes Lions International Festival of Creativity on stage with Linda Yaccarino, chairman of advertising sales and client partnerships for NBCUniversal, Michaels…
Source: Advertising

Droga5 and The New York Times Explain the Ambition and Rigor Behind ‘The Truth Is Worth It’

The New York Times’ “The Truth Is Worth It” was a critical look into the workings of journalism and the free press–and, in many ways, reinvented news advertising. At the Cannes Lions, the campaign took home 10 Lions, including Grand Prix wins in Film and Film Craft. In Cannes, Amy Weisenbach, svp of marketing for…
Source: Advertising

A New Survey From The Economist Finds More Executives Talk About Social Good Than Act on It

This might not come as a surprise, but a new report shows that business leaders don’t always keep their hearts in the same pockets as their wallets. According to The Economist’s survey of more than 1,400 executives across 103 countries, 70% of respondents agree that “operating with social purpose” is important for their companies. However,…
Source: Advertising

The Free Press and Journalism Stand Tall as Droga5’s New York Times Work Wins Cannes Grand Prix

CANNES, France–Before this year’s Cannes Lions, there was a great deal of expectation surrounding Droga5’s work for The New York Times. Compelling in its message and expertly crafted, “The Truth Is Worth It” series shines a light into the relentless drive of journalists and the free press to unearth the truth to hold power to…
Source: Advertising

These McCann Creatives Want People to Share Memories They Associate With New York Street Corners

The streets of New York City are home to countless breakups, makeups, screaming fits, drunken antics and more. Now, three creatives at McCann’s midtown Manhattan headquarters is on a mission to document these happenings via a project that asks people to share the memories–good, bad and ugly–that they associate with particular city street corners. The…
Source: Advertising