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Written by Dermot Kelly

The Biggest Customer Brands Are Missing Out on the Asian American Consumer

A surprising number of brands write off the Asian American and Pacific Islander (AAPI) consumer as a 5.6% niche and not a worthy investment. It is true that certain obstacles exist from a marketing perspective: our dozens of ethnicities, hundreds of dialects, a disparity in income and dispersion of cultures render engagement a unique challenge….
Source: Advertising

Home Improvement Retailers Boast Sales Growth, Reaping Rewards From Tech Investments

While certain segments within retail are burning through cash, the landscape as a whole is not a wasteland. Leading home improvement retailers are among the best performers among legacy brick-and-mortar stores. “They were in the right place at the right time,” said Sucharita Kodali, a retail analyst at Forrester. Home Depot, Lowe’s and Ace Hardware…
Source: Advertising

Nike’s Latest Anthem, Narrated by LeBron James, Is Filled With Hope for a Broken World

Throughout the coronavirus pandemic, increasingly sophisticated consumers–and advertising industry observers–have been paying closer attention to brands, and are quick to point out those that come across as disingenuous or opportunistic in this time of crisis. Nike is one Fortune 100 company that has accumulated a tremendous amount of goodwill over these last few months. The…
Source: Advertising

LinkedIn Stopped 7.8 Million Fake Accounts From Being Created in the Second Half of 2019

LinkedIn said fake account registration attempts were down in the second half of 2019 compared with the first half of the year. The professional network said in its latest Transparency Report that its automated defenses blocked 93% of all fake accounts it prevented or took down during that time period. LinkedIn added that it stopped…
Source: Advertising

Kevin Hart, Snoop Dogg and Other Celebs Get Serious About Why They Believe in Beyond Meat

Kevin Hart always thought he needed to eat meat to be strong and get swole, but he’s learned differently. Plus he’s seen diabetes, heart attacks and strokes among his family members caused by their unhealthy eating habits, which made him rethink his own diet. Hart, showing a contemplative side that fans don’t often see, is…
Source: Advertising

Facebook Details Updates to Its Creator Studio App

Facebook updated its Creator Studio application this week so that creators can publish and schedule posts, in addition to the already existing options of seeing content insights and responding to fans’ messages and comments. The social network said in a blog post that the Creator Studio app helps creators ensure that they are always posting…
Source: Advertising

First-Quarter Analysis of Consumer Brands in the Year So Far

Editor’s note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we’re bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are performing on a…
Source: Advertising

ESPN’s ‘This Is SportsCenter’ Campaign Turns 25: Adweek Picks Our Favorite Spots

ESPN’s “This Is SportsCenter” campaign is one of the longest running campaigns in television–spanning 25 years, more than 400 ads and many of the most iconic sports figures of the last three decades. ESPN’s celebrating the history of the ad campaign with a three-part special Sunday night. The two-and-a-half hours of coverage will dedicate one…
Source: Advertising

More Consumers Are Seeking Solace in an Unlikely Quarantine Ingredient: Spam

Three things have been happening since schools and nonessential businesses closed in March to help slow the spread of the novel coronavirus: First, people have been buying a lot of nonperishable packaged food items from big name brands they know and trust. Second, the number of Americans cooking at home and experimenting in the kitchen…
Source: Advertising

Facebook: How to Use Your Avatar as Your Profile Picture

Facebook recently launched Avatars, its take on Bitmoji, in the U.S. This feature allows users to create a personalized Avatar, or emoji, of themselves, which will be placed on stickers that can be shared in comments, Stories and more on the Facebook platform. After you’ve created your Avatar, you have the option to use it…
Source: Advertising