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Written by Dermot Kelly

Polly’s Social Polling App Is a Hit With Teens on Snapchat

Following in the footsteps of anonymous feedback application Sarahah, a new social application called Polly is taking Snapchat by storm. The social polling app allows users to create multiple-choice polls for sharing on Snapchat and other platforms. With Polly, users can create polls from scratch or browse stock questions that allow them to add their…
Source: Advertising

Everyone Is in Love With Natalie Portman’s Latest Ridiculously Stylish Miss Dior Ad

Perfume ads, we can agree, are obnoxious and absurd. But when done well, all that self-consciously abstruse storytelling actually adds up to something irresistible. The best example lately is Kenzo’s advertising, from the brilliantly odd Spike Jonze piece to this month’s baffling yet entertaining Natasha Lyonne follow-up. Our favorite example ever, though, is probably the…
Source: Advertising

Here’s the NWHL Twitter Game of the Week Schedule for the 2017-18 Season

The National Women’s Hockey League released its “NWHL Twitter Game of the Week” schedule for its upcoming 2017-18 season. The league and the social network announced a livestreaming pact in June, covering 16 games featuring the league’s four teams–the Boston Pride, Buffalo Beauts, Connecticut Whale and New York Riveters–as well as the 2018 NWHL All-Star…
Source: Advertising

This Ski Resort Turned One-Star Reviews Into a Five-Star Ad Campaign

Turning your haters into your most effective promoters isn’t the newest trick in the marketing playbook. Bars and restaurants have been at it for years, turning negative Yelp reviews into everything from hot-selling T-shirts to dramatic monologues. But here’s a fun twist that takes the idea to the next level, building an entire print and…
Source: Advertising

Communications Tactics You Should Be Using Internally to Help Your Own Team

Despite having more channels, more ways to reach out to each other and more content, communication is breaking down in organizations. With more virtual team members and decentralized models of working, communication involves brief interactions on messaging platforms or emails. So too much of what workers do is based on assumptions rather than specific dialog…
Source: Advertising

Pinterest Introduced New Shortcuts for iOS 11

With a new operating system comes new shortcuts for Pinterest. Pinterest introduced new shortcuts for its iPad and iPhone applications in conjunction with Apple’s rollout of its iOS 11 operating system. Saving Pins on an iPad is now much easier, as users can simply drag and drop. Pinterest iOS engineer Tim Johnsen said in a…
Source: Advertising

Minecraft Built a Colossal Machine Inside the Game to Advertise a Special New Update

In-world advertising is always a fun tactic for gaming brands. And now, Minecraft has gotten into the act, enlisting ad agency 215 McCann to build a giant machine inside the Minecraft world–whose mismatched components serve as marketing for a special update to the popular building game. For years, the various versions of Minecraft–mobile, Xbox One,…
Source: Advertising

Twitter Celebrates Rosh Hashanah With an Emoji

Twitter is marking the Jewish new year with a hashtag-triggered emoji for Rosh Hashanah. Including the hashtags #RoshHashanah or #ShanahTovah in tweets will unlock “a sweet emoji,” Twitter Faith announced in a tweet. Celebrate 5778 with apples, honey and an emoji! Tweet using #RoshHashanah or #ShanahTovah to unlock a sweet emoji. pic.twitter.com/vLTwmN0trc — Twitter Faith…
Source: Advertising

Maria von Trapp’s Great-Grandkids Serenaded W+K’s Susan Hoffman for Her Brilliant Career

Susan Hoffman’s career at Wieden + Kennedy is something to sing about. Hoffman, who was employee No. 8 at the storied independent agency, and went on to create so much of its iconic work, particularly for Nike, was indicted into The One Club’s Creative Hall of Fame this week. And she got quite the introduction–feted…
Source: Advertising

Real Estate Ads Done Well? Look No Further Than This Sweet Local Campaign From Maryland

They’ll take what’s inside the box, Monty! In this syrupy sweet spot for Creig Northrop Team of Long & Foster Real Estate, a husband and wife keep giving each other gifts in little blue boxes. These aren’t Tiffany boxes, but our cutesy couple seem pleased as punch all the same: Awww! (And they’ll be moaning…
Source: Advertising