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Written by Dermot Kelly

See All the Big Holiday Ads of 2017

‘Tis the season for blockbuster holiday commercials. And we’re keeping track of all them right here. See below for all the Christmas marketing extravaganzas, and check back often, as we’ll be adding more executions as they break. John Lewis – Moz the Monster Country: U.K. Agency: adam&eveDDB John Lewis unveiled #MozTheMonster in its charming Christmas…
Source: Advertising

Penske Media Acquires Sourcing Journal to Further Its Fashion and Retail Coverage

Sourcing Journal, a publication focused on the sourcing and manufacturing industries, launched in 2009 with co-founders Edward Hertzman and Munir Mashooqullah. After eight years, it was acquired by Penske Media Corporation in October. Penske Media also currently owns Fairchild Media and Women’s Wear Daily and made this investment to secure how those titles report on…
Source: Advertising

Turkey, Stuffing and Instagram Stickers for Thanksgiving

Instagram is marking the upcoming Thanksgiving holiday with a new set of stickers for U.S. users. The Facebook-owned photo- and video-sharing network described its new stickers in a blog post: “From expressive turkeys and decorative grounds to a pumpkin spice latte for warming up as autumn draws to a close, these stickers help you add…
Source: Advertising

How Hyundai Found Its Footing on Social Using This AI Influencer Technology

Over the summer, Hyundai was looking for the most effective way to promote the new 2018 Hyundai Sonata on social media. The brand quickly found a partner in influencer platform Influential, to help build a campaign that was not only powered by IBM Watson, but also driven by the perfect influencers for the brand. “People…
Source: Advertising

Old Navy Wants to Bring Out Your Inner Kid This Holiday Season With a Charming New Campaign

The holidays may be a child’s dream, but they’re super stressful for a lot of adults. Old Navy is trying to change that by injecting some “YAY” into your holiday with its latest wave of adorable holiday ads released under its cheery “Hi, Fashion,” platform. “We launched the ‘Hi, Fashion’ creative platform back in the…
Source: Advertising

Why Comcast, Verizon and Disney Should—and Shouldn’t—Try to Acquire Fox

The “For Sale” sign is out at 21st Century Fox, and several of the biggest media companies are lining up to speak with executive chairman Rupert Murdoch and his sons James and Lachlan about buying many of the company’s most prized assets. Less than two weeks ago, news broke that Fox had been in on-again,…
Source: Advertising

Volvo Orbits the Earth in the Final Chapter of Its Epic, Time-Twisting Trilogy

Volvo’s two-year experiment in fractured, “nonlinear” narratives has already taken us from a New England lighthouse to the Arizona desert. Now, its final larger-than-life chapter leaves the Earth’s atmosphere behind while encouraging viewers and car buyers to embrace the future … whatever it might bring. To tell the tale of a female astronaut, her husband…
Source: Advertising

Survey: Millennials Are More Likely to Get Video News From Social Networks

Arkadium, a provider of visual and interactive content tools for publishers, released the results of a commissioned survey, which asked 1,000 people in the U.S. about their online video news preferences. When asked where they typically come across video news stories, 60 percent of respondents said news websites and applications, while 44 percent said feed-based…
Source: Advertising

Remember Disaster Girl? A New Ad Campaign Digs Deeper Into the Mysterious Meme

Disaster Girl is one of the most popular memes online. It’s over 13 years old, and hails from a weird picture of a girl smiling devilishly while a home burns in the background. Since then, her creepy grin has been superimposed onto every imaginable image of human calamity. (Her own dad uploaded the picture, titled…
Source: Advertising

HP Furthers Its Commitment to Diversity and Inclusion With Its Latest LGBTQ-Focused Initiative

HP has long been committed to making the company as diverse and inclusive as possible. The team recently discovered a Harvard Business Review study which stated that one-third of LGBTQ employees hide their personal lives in the workplace. One in 10 LGBTQ employees have even left a workplace because it was unwelcoming. With that in…
Source: Advertising