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Written by Dermot Kelly

13.2 Million US Viewers Watched The Irishman in Its First 5 Days on Netflix

Netflix’s most high-profile movie yet–the gangster epic The Irishman, directed by Martin Scorsese and starring Robert De Niro and Al Pacino–had a strong debut, with 13.2 million U.S. accounts streaming the film in its five days, according to Nielsen. The 3.5-hour drama averaged nearly 2.6 million U.S. viewers on its premiere date, Wednesday, Nov. 27….
Source: Advertising

Here Are 3 Logo Design Trends We Can Expect Coming Into 2020

As we turn the corner into a new decade, marketers and brand builders are poised to enter a new era of design. Building on current styles and taking totally fresh artistic direction, designers around the world are pushing the boundaries in an effort to define the key design traits of the next 10 years. Nowhere…
Source: Advertising

4 Ways Programmatic Buyers Can Master First-Price Auctions

In 2019, key players in the complex world of programmatic have taken major strides toward greater simplicity and transparency for buyers. In fact, Google’s recent decision to adopt a first-price model has added pressure to programmatic traders to simplify the state of auction dynamics and shed the inefficiencies of second-price auctions. For years, second-price auctions…
Source: Advertising

United Airlines Promotes President Scott Kirby to Chief Executive

United Airlines, the world’s third-largest airline, announced late Thursday night that current CEO Oscar Munoz will transition to the role of executive chairman of the board of directors. Current United president Scott Kirby will take his place, stepping into the chief executive role by May 2020, according to a statement from the airline. Munoz, who…
Source: Advertising

As Streaming Wars Heat Up, Consumers Say They’ll Drop Some Services to Try New Ones

As the streaming wars intensify, viewers are starting to adjust their consumption habits accordingly, and there’s new data to prove it. About half of consumers polled in a new survey say they intend on subscribing to new OTT services–but about two-thirds of that group say they’ll downgrade or cancel one of their existing video services…
Source: Advertising

Pringles Created a Ridiculous, Questionably Effective Way to Put Chips in Gamers’ Mouths

Gamers know the experience when they are deep into a session and really want a snack but can’t bear to take their hands away from the controller for even a second. To satisfy even the most focused of gamers, Pringles created the Hunger Hammer, the perfect gag gift for the holidays. The brand and agency…
Source: Advertising

Casper CMO Jeff Brooks Jumps to Insurance Startup Lemonade

After two years with mattress industry disruptor Casper, chief marketing officer Jeff Brooks is leaving to join insurance startup Lemonade. He’ll be taking charge of Lemonade’s in-house creative agency, which was announced over the summer. “Lemonade doesn’t look, sound or act like a traditional insurance brand, and that’s the recipe for building something special and…
Source: Advertising

Xandr’s New HQ Mixes Contemporary Design With Historic Charm

When Xandr was founded in September 2018, CEO Brian Lesser was presented with the challenge of merging three businesses with differing cultures into one company. Xandr’s new flagship office space in the Flatiron neighborhood of Manhattan is a crucial element of Lesser’s plan for bringing that to fruition. “A big part of culture is making…
Source: Advertising

MDC Partners Forms New Agency Network With Doner at the Helm

MDC Partners is combining seven of its agencies into a new network led by Detroit-based Doner, marking the latest shake-up under chairman and CEO Mark Penn’s leadership. Called Doner Partners Network, the North American entity includes its namesake agency plus six of the holding company’s specialist shops: brand strategy agency KWT Global (formerly Kwittken); PR,…
Source: Advertising

Peloton’s Holiday Ad Shows How Marketing Once Again Fails to Understand a Movement

Why do women and even men find the new Peloton holiday ad so disturbing? Because it’s full of some subtle and (some not-so-subtle) triggers that indicate that marketers are still living in the past and can’t seem to catch up. But rather than join the internet flurry of anger and mockery, I’d rather share some…
Source: Advertising