Archives

Written by Dermot Kelly

On the Adweek Podcast: Challenger Brands

In this week’s issue, we’re highlighting up-and-coming brands that are shattering the status quo. Honorees include Allbirds, which Time claimed are “the world’s most comfortable shoes,” Fenty, Rihanna’s inclusive makeup and fashion line and Harry’s, which wants to ditch the macho stereotypes associated with shaving. This week on the Adweek podcast Yeah, That’s Probably an…
Source: Advertising

Hulu Subscribers Can Add On Starz Ahead of Outlander Season 4 Premiere

Starz is now available to Hulu subscribers as an additional add-on, ahead of the fourth season premiere of Outlander on Nov. 4. Starz is the fourth add-on for Hulu customers, and is the cheapest over other add-on channels at $8.99 per month. Adding Starz to their platforms will guarantee Hulu subscribers to original, live Starz…
Source: Advertising

How Brands Can Traverse These 3 Common Music Partnership Misconceptions

Brands will spend $24 billion dollars on North American sponsorships in 2018 and more than two and a half times that globally. Although sports represent the bulk of that spending, music sponsorship has represented the fastest-growing segment for several years in a row, meaning more brands than ever before are tapping into entertainers to help…
Source: Advertising

The More, the Merrier: 6 People Can Now Participate in Video Chats via Instagram Direct

Instagram rolled out video chat for Instagram Direct in June, enabling up to four people at a time to use the feature. That limit was quietly expanded to six people this week. Video chat for Instagram Direct was initially announced at Facebook’s F8 annual developer conference in May. iOS and Android users can start video…
Source: Advertising

Brands Should Take a Stand on Societal Issues But Avoid ‘Goodwashing,’ Study Says

For brands looking to take a stand on societal issues–as recent studies have shown more consumers want–it will be a balancing act. Brands will need to simultaneously take a stand, while being authentic and without “goodwashing,” according to the second annual Corpsumer study from public relations firm MWWPR. Last fall, MWWPR coined the term “corpsumer”…
Source: Advertising

This Marketing Agency Rented a Penthouse Apartment for Influencers to Use as a Photo Studio

Life in New York may seem glamorous when viewed on Instagram, but the reality is that even the most popular of influencers are dealing with the annoyances that come with simply living in the city: spaces that lack natural light, bathroom doors you can barely open and apartments that haven’t been upgraded since the Reagan…
Source: Advertising

MDC Partners’ DonerLA Names Its First President

DonerLA, part of the MDC Partners network, announced today that it has hired Lauren Prince to serve as its first president. Moving forward, she will co-lead the 40-strong Los Angeles office along with chief creative officer Jason Gaboriau, who was promoted to that position last January. DonerLA has been seeking to fill a major leadership…
Source: Advertising

Snapchat Joined Forces With the Ad Council for National Bullying Prevention Month

Snapchat teamed up with the Ad Council to back National Bullying Prevention Month. As part of the initiative, Snapchat created filters, stickers and Snap Ads to raise awareness about bullying. The company also reminded users that they can report bullying or offensive content by pressing and holding on the Snap and tapping the flag button….
Source: Advertising

10 Scary Movies to Stream for Halloween

It’s October which means that it’s time to indulge in the kind of chilling horror stories that will have you jumping at every bump in the night. Thankfully streaming services like Netflix, Hulu, HBO and Amazon Prime have plenty of terrifying tales to satisfy your spooky side. From classic cult favorites to newer blockbusters, check…
Source: Advertising

YouTube Ranked the Top 6-Second Ads on Its Platform

YouTube released an Ads Leaderboard ranking the top six-second advertisements on its platform. The top ads from July 2017 through July 2018 were determined by a creative rating survey done by market research company Ipsos, along with an algorithm that factored in views and engagement. YouTube said many of the ads on this year’s list…
Source: Advertising