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Written by Dermot Kelly

You Can Experience Westeros at SXSW This Year With HBO and Giant Spoon’s Immersive Game of Thrones Activation

Last March, HBO and Giant Spoon gave SXSW attendees a taste of what it’s like to attend Westworld. This year, HBO has teamed up with the shop again to give fans of Game of Thrones the chance to experience the fictional world of Westeros ahead of the show’s final season premiere on April 14. The…
Source: Advertising

Volkswagen Powered an Entire Music Video With an Electric Car Battery, and Fans Were Into It

Few things spark more well-deserved skepticism than the phrase “branded music video.” But Volkswagen and agency Nord DDB came up with one that steers clear of being cringeworthy and falling into the usual product-worship clich?s. “Electric” is a cover of Swedish artist Leila K’s 1995 track from the Eurodance era, this time covered by another…
Source: Advertising

Twitter Is Extending Its Political Ads Policy and Ads Transparency Center to the EU

Twitter is expanding the political campaigning policy and Ads Transparency Center it unveiled in the U.S. last August and last June, respectively, to European Union member states, India and Australia, mindful of key elections that are set for later this year. Fellow social network Facebook has taken similar steps, revealing last month that the political…
Source: Advertising

Any Brands Not Marketing in the Esports World Is Already Behind the Curve

The conference circuit is rife with people preaching about disruption and missed opportunities. Did you hear how Apple redefined the music industry? How about how Uber rearranged the business of personal transportation? I bet you have. Well, what about that time when the marketing world sat on the sidelines and missed the video game revolution?…
Source: Advertising

How Retailers Can Master the Post-Purchase Part of the Ecommerce Journey

Retailers have spent the last year obsessing over each touchpoint consumers have with their brand, all with the goal of creating a differentiated, amazing customer experience. But what I often see is that all roads lead to clicking “buy,” the holy grail of the customer experience. Put another way, many merchants still believe their job…
Source: Advertising

The Role Sustainability Plays in Creating Campaigns and Marketing

The world is moving toward a more sustainable future. At this point in human history, there’s simply no alternative. Either we do this and do it fast enough to confront the crisis, or we face some pretty dire consequences. It will take a concerted effort from every corner of the globe to realize true sustainability….
Source: Advertising

Coors Light Toasts Farmers in Response to Bud Light’s Super Bowl Campaign

Bud Light’s Super Bowl campaign taking a swipe at competitors Miller Lite and Coors Light for using corn syrup sparked a conversation around brewing ingredients. American corn farmers were not pleased with the approach. Miller Lite subsequently shot back with a full-page ad in the The New York Times. Today, Coors Light is hosting a…
Source: Advertising

3 Key Advertising Takeaways From the IBM Think Conference

The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of advertising. With blockchain, artificial intelligence and more, IBM expects a more efficient market as it becomes easier to track the flow of ad dollars from brands to consumers and as consumers…
Source: Advertising

NBA Game Recaps Are Being Added to Facebook Watch

Facebook Watch is driving hard to the hoop, as its partnership with NBA Digital will now bring game recaps from the National Basketball Association, Women’s National Basketball Association, NBA G League and NBA 2K League to the social network’s video destination. The league will also host a weekly Watch Party on Facebook Watch, enabling fans…
Source: Advertising

Why Maybelline New York and New York Fashion Week’s Partnership Continues to Work, 10 Years On

New York Fashion Week seen quite a bit of change over the past decade. In 2010, the event fled its longtime home in Bryant Park, relocating to Lincoln Center. And then in January 2015, Mercedes-Benz, which had served as NYFW’s title sponsor for eight years, announced its departure. Later that same year, Fashion Week relocated…
Source: Advertising