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As Video Production Stalls, Agencies Rely on Tricks of the Trade

As creative agencies and production firms worldwide scrap campaigns derailed by COVID-19, they’re now facing the reality that brands are still expecting work–but they can’t create new video or hold photoshoots. What’s left? Stock footage, user-generated content, animation and archival footage, namely. Some are up for the challenge. “I’ve found that limited tools, resources, and…
Source: Advertising

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