Our Thoughts and Tips on the World of Marketing, Advertising and Design!

AdRoll Group Rebrands as NextRoll, Promising Deeper Dives Into Data

The ad-retargeting outfit AdRoll Group has rebranded as NextRoll, a tweak CEO Toby Gabriner said better encapsulates its new focus on marketing technology and data. To go with the name change, announced today, the company also revealed a new software-as-a-service offering that will allow more companies to bring NextRoll’s first-, second- and third-party data assets…
Source: Advertising

Leave Reply