Ad Blockers Should Punish Individual Ads Rather Than Black-Listing Publishers

Ad Blockers Should Punish Individual Ads Rather Than Black-Listing Publishers

Ad blocking is a topic that’s front-and-center for brands engaging in display advertising. While it becomes more prevalent, there are still a few challenges to resolve. As it exists today, the ad-blocking ecosystem is not yet perfected. Currently, most ad-blocking scenarios used by frustrated consumers looking for an ad-free experience involve the “all or nothing”…
Source: Advertising

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