Blog

Our Thoughts and Tips on the World of Marketing, Advertising and Design!

A Major Metropolitan Newspaper, Acquired for the Price of a Single Print Copy

At the top of Thursday’s Chicago Sun-Times front page, the nameplate reads, per usual: ‘$1 CITY/BURBS $2 ELSEWHERE.’ What’s less usual is that the new ownership deal for the paper and alt-weekly the Chicago Reader, also noted on the July 13 front page, was done for the ‘CITY/BURBS’ amount. It’s a startling detail about a…
Source: Advertising

Leave Reply