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5 Tips Marketers Can Glean From Hemingway to Improve Their Storytelling Strategy

Why do so many brands botch their storytelling? Stories are a powerful tool. By making us feel something–not just think something–they make information human. We’re hardwired to respond to them. That’s why no child has ever asked for a bedtime PowerPoint presentation. Yet some brand storytelling just seems to miss the mark. This hit me…
Source: Advertising

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