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3 Ways Brands Can Speak the Younger Generation’s Culturally Aware Language

Brands like Nike and Fenty Beauty by Rihanna are not only reflecting culture, they are moving it forward. What’s their secret? They prioritize their connections with youth culture and their socially conscious beliefs to make a real impact. That being said, this is undoubtedly delicate terrain to navigate because it can’t be done for the…
Source: Advertising

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