Our Thoughts and Tips on the World of Marketing, Advertising and Design!

3 Tips for Marketers to Reach a More Realistic Audience This Father’s Day

There’s a certain kind of dad making the rounds in advertisements. He’s the hapless, good-for-fun-but-not-much-else kind of parent, great at tossing a ball in the park but can’t find his way around a teething ring. With Father’s Day approaching, it’s a good time for advertisers to rethink this lazy messaging that reinforces stereotypical family roles…
Source: Advertising

Leave Reply