Archives

October, 2020

Dior Lets Snapchatters Virtually Try On Its New B27 Sneaker

Luxury brand Dior introduced its new B27 sneaker Friday via an exclusive augmented reality experience on Snapchat that enabled users to virtually try on and purchase the product. Snapchatters who access the lens can “try on” six different pairs of Dior sneakers via AR to see how they look wearing them, and they can also…
Source: Advertising

Michaels to Bring 360-Degree Immersive Holiday Shopping Experiences to Pinterest

Arts-and-crafts retailer Michaels teamed up with R/GA to bring three virtual holiday shopping experiences to Pinterest, starting Saturday (Oct. 31). Pinners will be able to explore 360-degree experiences in three themes: Peppermint Lane, Silver and Snow, and Winter Wonderland. Each virtual room includes do-it-yourself projects and shoppable products, and Pinners exploring the Pins will see…
Source: Advertising

Bacardi Touts New Compostable Bottle, But Experts Warn Against ‘Silver Bullet’ Solution

Key Insights Brands using the new biodegradable PHA material must provide clear consumer messaging about composting, experts say. Bacardi recently announced that it will be packaging its products in a new, compostable bottle starting in 2023–part of the brand’s long-term goal to becoming fully plastic-free by 2030. The bottle’s made with PHA, a 100% compostable…
Source: Advertising

Facebook, Instagram Continue Pre-Election Tweaks to Thwart Misinformation

Facebook revealed more tweaks to its processes aimed at preventing the spread of misinformation on the social network and Instagram prior to Tuesday’s election, as well as quelling the influence of conspiracy theory QAnon. CEO Mark Zuckerberg said during a Senate Commerce Committee hearing Wednesday that civic groups would be removed from Facebook’s groups recommendations,…
Source: Advertising

Lockdown Fake Meat Buyers Turned Into Full-Blown Plant-Based Converts

If you’ve eaten a meatless burger or faux sausage patty for the first time during the global pandemic, you’re not alone. And chances are you’re not a one-and-done consumer in the fast-growing alternative protein category. According to a recent study, you may become a full-fledged convert to plant-based eating. Research from Archer Daniels Midland, one…
Source: Advertising

Tata Consultancy Services Marks a November Without a NYC Marathon

Key Insights Many New Yorkers look forward to the first Sunday in November, the day of the annual TCS New York City Marathon, in a similar fashion to how children anticipate Christmas morning. From Staten Island to the Bronx, swaths of street are shuttered, and crowds collect on the sidewalk to watch friends, family members…
Source: Advertising

Mother New York’s Managing Director Is a Club Promoter and PAC Co-Founder

After nearly 10 years at Mother New York, Aarti Thiagarajan left the creative agency earlier this year to join Netflix as director of brand partnerships. Replacing her in the role of managing director and partner is Katie Longmyer, who comes to Mother New York with an eclectic background and an eagerness to shake things up…
Source: Advertising

Walmart Pulls Gun Displays Following Protests Over Police Shootings

Walmart has once again removed displays of guns and ammunition in its U.S. stores for an unspecified time following protests in Philadelphia over the police shooting of Walter Wallace Jr. on Monday. “We have seen some isolated civil unrest, and as we have done on several occasions over the last few years, we have moved…
Source: Advertising

Independent Ad-Tech Firm Captify Nabs Ex-Comcast Exec as CRO

Former Comcast executive Brendan Condon is joining Captify, the second largest independent holder of search data behind Google, to drive company growth worldwide. Condon’s role will be primarily concerned with the TV, CTV and video programmatic landscape to target programmatic buyers and brands. Condon brings with him 35 years of experience within TV and digital…
Source: Advertising

Ogilvy Becomes the First Agency to Top 1M LinkedIn Followers

Marketing communications agency Ogilvy became the first agency to reach 1 million followers on LinkedIn, doubling the milestone of 500,000 it surpassed in 2018. LinkedIn senior manager of content marketing Sean Callahan said in a blog post, “Ogilvy is a prime example of an organization that has made efficient and effective use of its LinkedIn…
Source: Advertising