Archives

September, 2020

Sick of the ‘Dun Dun’ Sound That Plays Before Netflix Shows? You’re Not Alone

A brand is made up of countless different pieces–including everything from the product itself to its personality and presence, level of seriousness or playfulness, appearance, feel and sound. The aural signature of a brand has the power to invoke strong feelings–positive or negative–in consumers. But according to a new study by sonic branding studio Man…
Source: Advertising

Walmart Is Embarking on Its Most Comprehensive Store Redesign Ever

Walmart, the world’s largest retailer, is embarking on a renovation of its stores. The new store experience will be built around the retailer’s mobile app and inspired by the design of airport terminals to create a digitally enabled shopping environment, said Alvis Washington, the company’s vp of marketing, store design, innovation and experience. It’s part…
Source: Advertising

Cadillac Diversifies Media Approach for New Campaign Touting ‘Halo Vehicle’

Key Insights: The carmaker is thinking beyond linear TV, with plans to roll out a unique campaign for podcasts. Cadillac is going regional to find shoppers willing to make a purchase now. It makes sense to focus on the Escalade, given its special place in the automotive ranks. For Cadillac CMO Melissa Grady, every auto…
Source: Advertising

Gen ZEOs: Lessons From Zebra IQ’s 2020 State of Gen Z Report

Zebra IQ’s annual State of Gen Z report covers all things Gen Z that marketers need to know, from platforms and influencers to fashion and sports, and everything in between. On the newest episode of our Gen ZEOs podcast, I’m joined by Zebra IQ co-founder and CEO Tiffany Zhong to discuss the findings included in…
Source: Advertising

Twitter Extends Test of Voice Tweets to More iOS Users

Twitter is extending its test of voice tweets to more of its iOS users, as well as continuing its work to make transcription of those voice tweets more accessible to everyone. The social network began testing voice tweets with a limited group of iOS users in June, accessible for consumption by all users, whether they…
Source: Advertising

YouTube’s New Find a Way #WithMe Spot Shows How People Are Getting Through 2020

YouTube introduced its #WithMe initiative in 2010 as a way to encourage people to do things together, and in late March, in the early stages of the pandemic, it incorporated #WithMe into its #StayHome effort to stress the importance of adhering to social distancing guidelines. The Google-owned video site introduced its latest #WithMe spot Tuesday,…
Source: Advertising

LinkedIn to Members: Let’s Keep It Professional

LinkedIn detailed new ways it is introducing to keep content professional and ensure that members feel safe. Starting Tuesday in Canada, France and the U.S. who either report content or have content that they shared removed from the professional network will receive notifications with more information, and LinkedIn said this will roll out to more…
Source: Advertising

TikTok Begins Rollout of In-App 2020 Elections Guide for US Users

TikTok began rolling out its in-application 2020 Elections Guide to users in the U.S. Tuesday. The guide is available in English, Spanish and dozens of other languages, and it can be accessed via TikTok’s Discover page and in election-related search results. It includes information about candidates at the federal, state and local levels, powered by…
Source: Advertising

Barefoot’s Black Eyed Peas Partnership Brings an AR Experience to Wine Lovers

Barefoot is combining music and augmented reality for its latest strategy to reach consumers, with help from the Black Eyed Peas. The wine and bubbly brand has partnered with the pop-rap group for Band Together, a campaign inviting fans to download a custom AR app to activate an animated remix of the group’s new song…
Source: Advertising

Hate Noisy Eaters? Then You Might Want To Mute This Ad Featuring Dogs Eating Dinner

If you’re at all squeamish about loud eating sounds–complete with bits of food flying and lips being licked–turn away now. But first, it may be important to know that dogs, not humans, are responsible for this specific instance of egregiously lacking table manners. Does that make it better? For many canine fans, the sound of…
Source: Advertising