Archives

August, 2020

6 Ways to Future-Proof Your Career

If we were in a business meeting and someone said something was “future-proof,” I’d reach for my banned words money jar and fine them $20. “Future-proof” is on my banned words list because it conveys the idea that there is a state of being or condition that will automatically adapt to the future. That’s just…
Source: Advertising

Retail Leveraged Loan Default Rate Hits Record 18.9% in August

The leveraged loan default rate for retail continues to soar, reaching 18.9% in August from 17.5% at the end of July following the bankruptcy of apparel retailer Tailored Brands, the parent of Men’s Wearhouse and Jos. A. Bank, according to credit rating agency Fitch. The figure continues to hit new historic highs not even seen…
Source: Advertising

Kellogg’s Hopes Instagram-Famous Barnyard Animals Will Convince You to Try Its Faux Meat

Key Insights: Consumers are open to plant-based meat, but they’re hesitant to try it. Meat alternatives are estimated to account for 10% of the global meat industry by 2029. From a certain viewpoint, it’s always a bit odd when food-based brand mascots are an anthropomorphic version of the very thing they’re encouraging people to consume….
Source: Advertising

Adweek Together: The Future of Thought Leadership

How are leaders in the C-Suite processing in the face of crisis? What are brands learning about diversity and inclusion? Ty Heath from LinkedIn joins us to talk about how thought leadership can lead to wins and what marketing professionals can do now to cultivate influence.
Source: Advertising

Adweek Podcast: Honoring the Women Founders of #BLM

The groundwork for a deeper discussion about social injustice has been laid thanks to the Black Lives Matter movement, believed to be the largest civil rights movement in U.S. history, according to Harvard’s Carr Center for Human Rights Policy. The latest issue of Adweek honors the three women co-founders of the #BLM movement, Patrisse Cullors,…
Source: Advertising

This Marketing Collective Helps Antiracism Movements Create and Spread Their Messages

Every day, movements and grassroots organizations are popping up to fight systemic racism, police brutality and other injustices. In the advertising industry alone, various groups and initiatives–such as 600 & Rising and In for 13–have formed in recent months to help agencies diversify their ranks and become more inclusive. With a background in marketing and…
Source: Advertising

How Hilton Is Marketing Through the Pandemic (Pinterest Has Been Key)

In the travel industry, the customer journey has always been a fickle thing for marketers. There are online travel agencies displaying discounts, thousands of review sites, and a whole Google suite of travel products dedicated to helping travelers get a good deal. As travel demand has plunged during the pandemic, and is just barely beginning…
Source: Advertising

Back-to-School TV Ad Spend Plays Hooky in 2020

Key Insight: The dip in back-to-school spend highlights how Covid-19 continues to disrupt the TV ad marketplace in complicated ways. For many kids in the U.S., this year’s back-to-school season will be marked by a return to video lessons and at-home instruction, not classrooms. And as reliable back-to-school advertisers prepare for a very different academic…
Source: Advertising

The NBA Will Work With Networks to Air Civic Engagement PSAs When Play Resumes

The National Basketball Association and its broadcast partners, including Turner, ESPN, ABC and the league’s own NBATV, have announced “civic engagement” advertisements set to air during the rest of the NBA playoffs to raise awareness of voter access and opportunity. The announcement comes after a breakneck week for the NBA that saw the Milwaukee Bucks…
Source: Advertising

Amazon Halo Isn’t Just Monitoring Your Health—It’s Judging You

Key Insight: Besides objective data such as activity, sleep and body fat, the band claims to be able to understand “how [you] may sound to others.” Good news for anyone sad to see Amazon’s body-scanning Echo Look device retire earlier this year: The ecommerce giant has a new body-scanning technology as part of an overall…
Source: Advertising