Archives

July, 2020

The ‘Programmatic Endgame’ Is Coming, Says Luma Partners’ Terence Kawaja

Away from the much-anticipated Big Tech antitrust hearings earlier this week, Luma Partners founder and CEO Terence Kawaja simultaneously delivered his presentation for Adweek’s NexTech 2020 Virtual Summit. “You all have choices,” he began. “You all could be live-watching the four top tech CEOs spew their PR excuses–ahem, I’m sorry.” Kawaja, ad tech’s top investment…
Source: Advertising

NBCUniversal Touts 10 Million Peacock Sign-Ups as Q2 TV Ad Revenue Plummets

The Covid-19 pandemic, which evaporated first quarter TV ad revenue, continued to depress the bottom lines for broadcast media giants in the second quarter. For Comcast, that has translated to a Q2 loss of more than 25% of NBCUniversal’s broadcast and cable ad revenues. In quarterly earnings released today, Comcast said NBCUniversal’s cable advertising revenues…
Source: Advertising

Instagram for Business: How to Create a Quick Reply

If you typically receive lots of similar questions from visitors to your Instagram business profile, you can set up quick replies that will allow you to answer them without typing your reply from scratch each time. Our guide will show you how to create a quick reply. Note: These screenshots were captured in the Instagram…
Source: Advertising

We Are Rosie Gets Into the Content Game With New Platform for the Future of Work

The evolution of agencies and advertising continues, and due to the impact of Covid-19, the future seems uncertain. Layoffs and bad news from holding companies mean that talent will likely need to adjust to new realities and change the way they work. On the flip side, brands and agencies continue to look at and accelerate…
Source: Advertising

27 Elite Ballet Dancers Performed Swan Lake in Their Bath Tubs, and It’s Hypnotic

Makers and artists, as well as brands and their agencies, are proving every day that creativity can survive, and even thrive, during lockdown. But a short film commissioned by the Arts Council England and BBC Arts as part of the ongoing “Culture in Quarantine” project takes that truism to a whole new, hypnotic level. “Swan…
Source: Advertising

With Social Activities Still Rare, Sales of Gum and Mints Continue to Lag

The ongoing mandates of social distancing, face masks and working from home have led to people consuming less gum and mints than prior to the pandemic. Mondelez International, maker of Trident and Stride, reported that net revenue for its gum and candy category dropped 22% in North America to $233 million for the quarter ending…
Source: Advertising

6 Lessons You Learn Directing an Ad Shoot From 6,000 Miles Away in a 22-Hour Sprint

As the Covid-19 pandemic began to take root around the world earlier this year, Los Angeles-based director Brad Lubin learned he’d been hired for a Russian beer campaign set to shoot in Moscow. Thinking it might be his last chance to work for a while, Lubin accepted the gig and started creating storyboards for Baltika…
Source: Advertising

IPG CEO Michael Roth Says Q2 Earnings Hit ‘Not as Severe’ as Predicted

On IPG’s second quarter earnings call today, CEO Michael Roth said that while Covid-19 has impacted its various businesses differently, the holding company has navigated the virus better than expected. The company, which owns agencies including FCB, McCann, R/GA and UM, saw its organic net revenue decrease 9.9% during Q2. In the same period last…
Source: Advertising

GroupM Unveils Global Effort to Boost Crisis-Stricken Local News

GroupM, the world’s largest media buyer, is rolling out an industry effort to steer programmatic ad dollars toward dwindling local news shops in what it is characterizing as a bid to “save journalism.” It’s another industrywide attempt to funnel more digital spend to local publishers as those news businesses continue searching for a lifeline, especially…
Source: Advertising

Netflix Dominates 2020 Emmy Nominations, With a Record-Setting 160 Nods

Netflix is once again coming out on top in Emmy nominations. The streaming giant, which broke HBO’s 17-year streak in 2018 for most-nominated outlet but was edged out of the coveted position last year, saw prestige dramas including The Crown and Ozark carry it to 160 nominations in the 72nd Primetime Emmy Awards ahead of…
Source: Advertising