Archives

June, 2020

To Boost Ecommerce, Forever 21 Partners With Performance Branding Firm Within

Fashion retailer Forever 21 has announced a partnership with performance branding company Within in an attempt to revamp its ecommerce business. Within, whose client roster also includes Nike, Shake Shack and Hugo Boss, will join the Forever 21 marketing team to assist with content production and media management for social and search platforms. This partnership…
Source: Advertising

How Coca-Cola Inspired the Van Leeuwen Artisan Ice Cream Brand

Van Leeuwen Artisan Ice Cream launched with $60,000 and a truck in 2008. Reinventing the ice cream truck was the way founder Ben Van Leeuwen expected his eponymous brand to grow. Twelve years later, Van Leeuwen Artisan Ice Cream and its 35 flavors can be found in grocery stores, restaurants, resorts and in its own…
Source: Advertising

Facebook Is Changing Its Algorithm to Prioritize Original Reporting

Facebook is changing the way news stories are ranked to prioritize original reporting and transparent authorship, the platform said today in a blog post. The change was based upon feedback Facebook received in its user research, which indicated an appetite for more credible and informative news stories. The platform is working with academic experts and…
Source: Advertising

Three Wishes Cereal Tracked Down the Willy Wonka Cast to Test Its New Cocoa Flavor

Debuting a new product comes with a slew of complications–even when it doesn’t happen in the midst of a pandemic. So to introduce its new cocoa flavor to consumers, organic cereal startup Three Wishes had to get creative. When pondering how to market a flavor that co-founder Ian Wishingrad describes as truly chocolatey–the brand’s fourth…
Source: Advertising

Booking.com Wins Supreme Court Case to Trademark Its Name

The U.S. Supreme Court has sided with the online travel site Booking.com in a ruling that will allow the brand to trademark its name. Booking.com was originally denied the trademark by the United States Patent and Trademark Office under the argument that “booking” was too broad and general of a term for a trademark. But…
Source: Advertising

Reddit Finally Bans Hate Speech and Trump Community /r/The_Donald

Reddit explicitly banned hate speech today, the culmination of a yearslong debate over the limits of acceptable speech on the so-called “front page of the internet.” Reddit issued a new set of sitewide rules, to which each individual community–or subreddit–on the platform must abide. The first new rule expands on the oft-used “remember the human”…
Source: Advertising

Hulu Elevates Virtual Pride Weekend With an Interactive Festival Island

During a weekend full of virtual Pride celebrations from brands and nonprofits, Hulu created a digital experience where fans could navigate an animated festival. The streaming service held its first PrideFest on June 28, offering DJ sets, concerts and conversations from LGBTQ+ and ally entertainers and athletes. The daylong event, accessible on a custom website…
Source: Advertising

TikTok Banned in the Country Where It’s Become Most Popular

The government of India said today that it will ban 59 mobile apps with ties to China, including TikTok, amid escalating military tensions between the two Asian superpowers along their shared border. The apps “pose a threat to [the] sovereignty and integrity of India,” India’s Ministry of Electronics and IT said in a news release,…
Source: Advertising

Most Americans Don’t Trust President Trump’s Covid-19 Briefings

Most Americans don’t trust Covid-19 information from President Donald Trump and his administration, according to a new survey from the Pew Research Center. Of the over 9,500 people surveyed, 29% said the White House gets facts right “some of the time” and 36% said it got them right “hardly ever.” But nearly 67% of Americans…
Source: Advertising

How Executives Kept Their Marketing Going Amid Pandemic-Driven Budget Cuts

When the Covid-19 pandemic arrived in the U.S. in March, retail and restaurant chains quickly went into survival mode. Physical storefronts were largely shuttered for nonessential services, which meant many consumer-facing companies would burn through piles of cash on rent and mortgages to stay afloat as revenues and profits took a hit. With that, marketers…
Source: Advertising