Archives

May, 2020

So Your Customers Tried a Competitor During Quarantine—What Now?

As U.S. consumers transitioned from the panic-buying to hoarding phases of product acquisition during the coronavirus pandemic, longstanding consumer habits and brand loyalty took a backseat to availability and circumstance. In fact, a recent study from media and marketing services company Mindshare found 69% of consumers said they’re likely to buy or have bought new…
Source: Advertising

Why Demonstrators Protesting the Death of George Floyd in Minneapolis Keyed In on Target

MINNEAPOLIS, Minn.–The rallying cry of “no justice, no peace” continues to be heard in the streets of Minneapolis tonight, as protestors swollen with rage, have set buildings ablaze, shattered windows of businesses and ignited fireworks to denounce police brutality and demand retribution for the death of George Floyd. Tension began building Tuesday, one day after…
Source: Advertising

Despite Mounting Pressure, Including From Employees, Facebook Won’t Act on Trump’s Posts

While one social network took a stand against potentially misleading information and statements glorifying violence posted by President Donald Trump, another held firm to its policy of inaction, despite pressure from both inside and outside of the company. The first social network is Twitter, which labeled two tweets by Trump Tuesday regarding mail-in ballots with…
Source: Advertising

Nike Once Again Dares to Take a Stand, Boldly Addressing Racism Head-On in New Ad

As the country continues to reel from racism–the American Psychological Association issued a statement calling racism a pandemic–brands appear to have taken a silent or measured approach in their response. Today, however, one of the world’s most iconic and impactful brands, Nike, has taken the boldest step so far in a new ad. Instead of…
Source: Advertising

These Brands Are Speaking Out Against Racism on Social Media

When the Covid-19 pandemic hit the U.S., brands quickly stepped up to reassure frightened Americans that they were there for them. In countless campaigns, brands let the public know that they were helping by donating money, making masks and giving consumers grace periods on things like utility and mortgage payments. But when black Americans are…
Source: Advertising

Facebook NPE Team Releases 2 More Apps

The Facebook NPE Team has convincingly shown that it has no issues with remaining productive during the coronavirus pandemic. Mere days after rolling out CatchUp–an Android and iOS application aimed at facilitating phone calls and group calls–two more apps were hatched. Invite-only iOS app Collab brings fans and creators together to create, watch and mix…
Source: Advertising

MLS, Heineken, David Guetta Team Up on Second United at Home Livestream

Major League Soccer is teaming up with Heineken and DJ, producer and songwriter David Guetta on a United at Home livestream performance from New York Saturday (May 30) at 7 p.m. ET. The event is part of the league’s ongoing MLS Unites initiative. Guetta’s 90-minute set will take place at an iconic location in New…
Source: Advertising

Bumble’s New UK Campaign Stresses Importance of Maintaining Connections in Lockdown

As lockdown restrictions begin to ease in the U.K., Bumble has launched a new campaign about how member behavior has changed due to the Covid-19 pandemic, and the importance of staying connected. The women-first dating and networking app partnered with creative agency Mother to debut the “Time to Connect” campaign. The campaign features a 30-second…
Source: Advertising

Twitter Labels Trump Tweet for ‘Glorifying Violence’

As an uprising ravaged Minneapolis, Minn., in the aftermath of the police killing of a black man, George Floyd, the president tweeted (at 12:53 a.m.): I can’t stand back & watch this happen to a great American City, Minneapolis. A total lack of leadership. Either the very weak Radical Left Mayor, Jacob Frey, get his…
Source: Advertising

5 Ways to Rethink Influencer Marketing and Make It More Effective

Influencer marketing has experienced explosive growth in recent years. Previous projections had it estimated to become a $15 billion market by 2022, and that was before the rapid rise of TikTok and content creation under quarantine. However, alongside this growth have been increasingly bleak headlines: The influencer marketing bubble is set to burst, influence is…
Source: Advertising