Archives

April, 2020

6 Telecommunications and Telefitness Takeaways From Adweek Presents: The Way Forward

Businesses as we knew them before the coronavirus pandemic probably won’t be what they were, but that’s not stopping them from thinking of innovative ways to keep prioritizing consumer needs. In our second episode of Adweek Presents: The Way Forward, Adweek’s Lisa Granatstein, editor, svp programming, explored the current state of the telecommunications and telefitness…
Source: Advertising

Skincare Gets a Pandemic Boost, and Tula’s Record Monthly Sales Are Proof

Beauty brand Tula Skincare is on track to have the best sales month in its history, even in the midst of the pandemic. Year-over-year sales for April are up five fold, and nearly two times what they were in March, according to CEO Savannah Sachs. That growth, fed by consumers’ focus on health and the…
Source: Advertising

Sensor Tower: TikTok Has Been Downloaded More Than 2 Billion Times

Social video application TikTok has been downloaded more than 2 billion times globally from the iTunes App Store and Google Play Store, according to new data from Sensor Tower. In the first quarter of 2020, TikTok was downloaded more than 315 million times from the App Store and Google Play, which Sensor Tower said is…
Source: Advertising

LinkedIn Adds 2 Tools to Help Members Prep for Virtual Job Interviews

The job interview process has gone largely virtual due to the coronavirus pandemic, and LinkedIn introduced two new features to help candidates make the best impression. The professional network began testing a video introduction feature, which hiring managers can request as part of the process. Applicants can respond either via video or written copy. Senior…
Source: Advertising

AT&T Consolidates Ad Sales Units by Moving Xandr Into WarnerMedia

AT&T is consolidating its WarnerMedia and Xandr ad sales teams, moving both units under Gerhard Zeiler, chief revenue officer at WarnerMedia and president of WarnerMedia International. The move, according to AT&T, will give brands and agencies access to “the broadest and most effective advertising solutions” between the two units. However, the Xandr and WarnerMedia ad…
Source: Advertising

L’Oréal USA Creates 8 Custom-Branded AR Lenses for Snap Camera Desktop App

Beauty brand L’Or?al USA teamed up with Snap Inc. to release eight custom-branded augmented reality lenses for desktop application Snap Camera. The lenses will be featured in a dedicated beauty area on the app’s opening page, and they are available globally. Snap Camera users can “try on” a variety of beauty looks from L’Or?al brands…
Source: Advertising

WPP Confirms More Cost-Cutting Measures as a Result of Covid-19 Impact

WPP announced its Q1 earnings today and, as expected, Covid-19 contributed to a revenue decline for the first three months of the year. In a statement accompanying its financial results, WPP acknowledged further cost-cutting measures, including “voluntary salary sacrifice from over 3,000 senior roles,” moving some employees to part-time roles and “some permanent headcount reductions.”…
Source: Advertising

#BlackHealthNow Brings Covid-19 Experts Straight to the Black Community

When TBWA/WorldHealth launched the #BlackHealthNow initiative in February, it was an in-house campaign to raise awareness around medical bias and to empower black communities with health education. At that time, no one saw the Covid-19 crisis overwhelming the globe or was prepared for the disparate impact it would have on people of color. TBWAWorldHealth Now,…
Source: Advertising

In Budweiser’s Second ‘Whassup’ PSA, Even More Celebs Check In

Budweiser today released a second, 90-second PSA-style ad harking back to its iconic “Whassup” spot from 1999, with added star power from Insecure’s Issa Rae and Yvonne Orji, The Umbrella Academy’s Emmy Raver-Lampman and Broadway star Daveed Diggs. Gabrielle Union and Dwyane Wade are back, too, to check in on everybody through video chat. The…
Source: Advertising

7 Creative Ways Agencies Are Supporting Local Businesses

There are many ways to help individuals and small businesses struggling right now because of the global shutdown caused by Covid-19. A simple cash donation is perhaps easiest, but ad agencies–always on the lookout for ways to prove their creative chops–have come up with some lighthearted and, dare we say, fun ways to drum up…
Source: Advertising