Archives

March, 2020

Stand-Alone Spotify Kids App Comes to Canada, France and the U.S.

Beta stand-alone application Spotify Kids was extended to Canada, France and the U.S. Tuesday, after debuting in Ireland last October and expanding into Argentina, Australia, Brazil, Denmark, Mexico, New Zealand, Sweden and the U.K. earlier this year. Spotify Kids is available exclusively to Spotify Premium Family subscribers in those markets. The app is ad-free and…
Source: Advertising

A British Magazine Replaced Its Usual Celeb Cover Stars With Medical Heroes

LONDON–As countries around the world face a shared pandemic, it is the frontline workers who have emerged as the most vital in every society–and none more so than the healthcare workers tirelessly attempting to fight back the spread of COVID-19. Grazia, one of the U.K.’s most popular women’s magazines, has dedicated its latest edition to…
Source: Advertising

Spotify Details Changes in Podcasts, Playlists During the Coronavirus Pandemic

In a fitting nod to the era of social distancing, streams of “Don’t Stand So Close to Me” by The Police shot up more than 135% on Spotify in recent weeks. The audio-streaming service analyzed trends on its platform for the week of March 19 through 25, when the coronavirus pandemic confined most people to…
Source: Advertising

Tumblr Tries to Give People a Break From News About the Coronavirus Pandemic

Tumblr rolled out a new official blog Tuesday, Cozy.Tumblr.com, to help its users cope with the coronavirus pandemic. Cozy.Tumblr.com is not a place for updates related to Covid-19. Rather, it was created to give people “a safe space where they can find positivity in between all the hard news.” Tumblr said the blog will be…
Source: Advertising

Against Dreary Retail Backdrop, Nike Offers a Ray of Hope

Nike surprised investors last week when it reported better than expected third-quarter results, with revenues up 5% globally to $10.1 billion during the period, offering a bit of good news in an otherwise grim news environment for the retail sector. In particular, the athletic goods juggernaut reported only a 5% decrease in sales in Greater…
Source: Advertising

The Frito-Lay Snack Society Is an Invite-Only Fan Club for Chip Lovers

When Frito-Lay devotee Abby Nierman got a direct message on Instagram from the snack food giant inviting her to join its fan club, The Frito-Lay Snack Society, she was more than a little surprised. “I definitely screenshot it and dropped it into my group chats,” Nierman said. Her friends and family, on the other hand,…
Source: Advertising

Burger King Is Advertising a ‘Quarantine Whopper’ You Can Make at Home

Advertising in the quarantine era is no simple task. Many companies are simply closed for business, meaning there’s not much to advertise anyway. And those that do still have things to promote have to walk a delicate line of sensitivity, with tremendous brand risk for those who botch their messaging during these unprecedented times. Burger…
Source: Advertising

Adweek Together: This Nation Is Now Flattening the Curve

Despite more than 9,600 reported cases of COVID-19, the Republic of South Korea has managed to begin flattening the curve–meaning that a region has finally slowed the progress of the coronavirus. March 8 was a turning point for the country: Though infections were still increasing, the rate of new cases has begun leveling off. How…
Source: Advertising

NHL Continues Rolling Out Social Initiatives to Keep Fans Busy During Covid-19 Suspension

The National Hockey League came up with two more new ways to keep its fans entertained via its social platforms while its season remains on ice due to the coronavirus pandemic. Voting is now open for the Greatest Moments of the 2019-20 NHL Season … So Far, a daily, bracket-style interactive format that lets fans…
Source: Advertising

This Agency Brings a Virtual Slice of Las Vegas to Your Next Zoom Gathering

One of the byproducts of the coronavirus pandemic is a mass movement to work from home. Videoconferences have become the norm for most workplaces, yet there are ways to inject a bit of happiness into an otherwise bleak crisis. As Zoom becomes the preferred home for workplace meetings, many groups are staying on the platform…
Source: Advertising