Archives

February, 2020

Dentsu Media Products and Services Names Michael Epstein CEO

Less than a year after taking on the global CEO role for Dentsu Aegis Network media agency Carat, Michael Epstein has been promoted once again. Epstein will now serve as CEO of Dentsu Media Products and Services, while retaining his chief executive role for Carat. In the expanded role, he will be responsible for Dentsu…
Source: Advertising

Branded Content Project Adds Pilot Group of 5 Publishers

Five independently owned publishers that serve communities of color and diverse audiences were added to a new pilot group of the Branded Content Project, an initiative being spearheaded by the Local Media Association and Local Media Consortium and funded by a $1 million investment from the Facebook Journalism Project. The Branded Content Project kicked off…
Source: Advertising

Getting 50 Million Sign-Ups Was the Easy Part of Target’s Loyalty Program

Target’s Rick Gomez says making the shopping experience easier and more personalized is his No. 1 goal in 2020. Just elevated to the position of chief marketing, digital and strategy officer, Gomez is taking what he knows about marketing a $75 billion retailer and applying it to making the guest experience second to none. It…
Source: Advertising

A Crowd Finds Themselves Hooked On a Story Fit Only for Lifetime

Intrigue. Stalkerish nannies. Infidelity. Murderous spouses. There are only a few filmmakers who can subtly implement such salacious tropes in their work. Then there are those filmmakers who say, “Screw it. Let’s just have the murderous spouse have an affair with the stalkerish nanny right before they kidnap the baby.” It may not earn an…
Source: Advertising

ViacomCBS Details Plans to Bulk Up CBS All Access and Accelerate Streaming Growth

ViacomCBS will “soft launch” an expanded CBS All Access offering later this year as it looks to bulk up the streaming service and better position the newly combined company to take advantage of the growth in the OTT space, CEO Bob Bakish told investors Thursday morning. In its first-ever earnings presentation following the CBS Corp.-Viacom…
Source: Advertising

So You Think You Can Dance With Mucinex’s Mr. Mucus on TikTok?

Over-the-counter cough medicine Mucinex is backing its newest product, Mucinex Nightshift, with a competition on video creation application TikTok. Mucinex The #beatthezombiefunk dance-off challenge boasts some star power in the form of So You Think You Can Dance’s Stephen “tWitch” Boss and Allison Hoker, who are husband and wife. Boss is also the DJ on…
Source: Advertising

Mercedes-Benz Canada Used 88,000 Pounds of Ice to Create Ongoing Brand Love

Mercedes-Benz Canada has engaged consumers IRL with winter off-roading excursions and a small-scale concert series before, but the automaker recently combined both programs to launch a new, explicitly Canadian experience designed to boost brand awareness. The brand in January held its first #MBOwnsTheIce event, which invited Canadian journalists and influencers to participate in winter-themed activities…
Source: Advertising

Yelp: Here’s How to Stop Businesses From Sending You Direct Messages

Did you know that Yelp allows you to manage whether or not business owners can send you direct messages in response to your reviews? Our guide will show you how this is done. Note: These screenshots were captured in the Yelp application on iOS. Step 1: Tap “More” in the bottom-right corner of the screen….
Source: Advertising

What DTC Challengers Can Learn From Brandless’ Demise

Is the collapse of Brandless a sign that the DTC model is potentially another dot-com bubble ready to burst? This is, firstly, a pertinent question we must ask. Secondly, we need to be hyper mindful of the first major collapse of a billion-dollar DTC brand. The DTC model is a thing of genius. Over the…
Source: Advertising

Pepsi’s Sustainability Officer Thinks Marketers Aren’t Doing Enough About Climate Change

Simon Lowden doesn’t think marketers are doing enough about sustainability. And he would know. In October, Lowden became PepsiCo’s chief sustainability officer, responsible for guiding one of the largest food and beverage brands in the world toward what it hopes will be a more responsible, cleaner future. No easy task considering Pepsi is among the…
Source: Advertising