Archives

January, 2020

Turkish Airlines’ Exploration-Themed Super Bowl Ad Will Be the First From a Spanish Agency

Turkish Airlines has often taken pride in being the first brand from Turkey to advertise in the Super Bowl, but this year’s spot will also mark another international debut in the Big Game: its first Spanish ad agency. David Madrid created the airline’s 30-second spot–its fourth consecutive Super Bowl ad appearance, which was preceded by…
Source: Advertising

Barstool Sports’ New Investor Signals Deepening Ties to Betting

In a move that signifies deeper ties to sports betting for the digital media publication, Barstool Sports has a new investor. Penn National Gaming, a regional operator of casinos and racetracks, intends to acquire a 36% interest stake in the site worth about $163 million in cash and convertible preferred stock, according to the two…
Source: Advertising

Ryan Reynolds Loves Super Bowl Commercials, Except When He Has to Pay for Them

Rather than cough up the (at least) $5.6 million to run an ad during the Super Bowl, Mint Mobile thought it could use its money a little more wisely this year. According to an ad that the budget mobile carrier ran in The New York Times this morning, Mint Mobile owner (and subscriber) Ryan Reynolds…
Source: Advertising

Super Bowl 54: Watch Every Big Game Ad

There’s no bigger stage for advertising than the Super Bowl, which means brands and agencies are putting out their best work and kicking off campaigns that will continue throughout the year. We’ve rounded up every Super Bowl 2020 commercial released so far, including the full and extended cuts of ads. Some of these will be…
Source: Advertising

Facebook VP of Engineering Jay Parikh Is Leaving the Company

Facebook vice president of engineering Jay Parikh is leaving the company after a little over 10 years. Parikh revealed the news in a Facebook post Tuesday, saying that he will spend the next few months at the social network to assist with the transition, and he does not have any immediate plans. Facebook confirmed that…
Source: Advertising

Hershey Puts Reese’s Take 5 on the Big Stage of the Big Game

If you’ve never heard of Reese’s Take 5, Hershey is ensuring you will on Super Bowl Sunday. The candy brand will air its first Super Bowl ad for Reese’s around the idea that consumers haven’t heard of the candy bar which consists of five ingredients: chocolate, peanuts, caramel, peanut butter and pretzels. The humorous ad…
Source: Advertising

Casper Ships Media Account to Omnicom’s PHD

DTC mattress brand Casper has named Omnicom Media Group’s PHD as its media agency of record. The assignment followed a competitive review conducted by consultancy Burnett Collective, a source with direct knowledge of the account told Adweek. According to Kantar Media, Casper spent $57.5 million on marketing in 2018 and more than $43 million in…
Source: Advertising

The NFL Points to the Future With Another Ambitious, Exhilarating Celebration of Football

Last year, the NFL debuted one of the more ambitious ads in its history. Celebrating the 100th year of the league, the outstanding two-minute ad, set at a banquet that goes haywire, featured a raft of current players, legends, cultural icons and the next generation, including young female football phenom Sam Gordon. The ad, created…
Source: Advertising

Twitter: Here’s How to Turn On a Magic Tap Action on iOS

Did you know that Twitter allows you to turn on a Magic Tap action that works alongside VoiceOver on iOS? Our guide will show you how this is done. Note: These screenshots were captured in the Twitter application on iOS. Step 1: Tap your profile picture in the top-left corner of the screen. Step 2:…
Source: Advertising

Microsoft’s Super Bowl Ad Celebrates Katie Sowers, the Big Game’s Pioneering Coach

At this year’s Super Bowl, one of the most inspiring stories in an ad will also be playing out on the field. Katie Sowers, offensive assistant coach for the San Francisco 49ers, will be the focus of Microsoft’s Super Bowl ad, a 60-second spot from agency McCann about her journey from a childhood passion for…
Source: Advertising