Archives

January, 2020

Facebook’s New Toolkit Lets Gaming Streamers Set Rules for Chat

Facebook launched a new toolkit for video game content creators, which will let them set rules for their chat and more. The social network worked with Fair Play Alliance, a group of video game professionals and companies, to create new rules that both content creators and their moderators can use to manage the type of…
Source: Advertising

Facebook Details Plans to Curtail Misinformation About Coronavirus

Facebook responded to the World Health Organization’s declaration that coronavirus is a public health emergency of international concern by outlining the steps it is taking to prevent misinformation and harmful content about the virus on its platform. Head of health Kang-Xing Jin said in a Newsroom post that the social network’s third-party fact-checkers are reviewing…
Source: Advertising

Lowe’s Builds a Village With Houses Themed to NFL Teams Ahead of the Super Bowl

MIAMI–Just because Lowe’s isn’t airing a Super Bowl commercial this year, doesn’t mean the hardware giant is sitting out the Big Game. To cap its first year as a sponsor with the National Football League, Lowe’s built an entire neighborhood inside the NFL’s South Beach headquarters, the Miami Beach Convention Center, with each home representing…
Source: Advertising

George Cheeks Replaces Joe Ianniello as CBS CEO in First Major ViacomCBS Shakeup

Less than two months after CBS and Viacom officially merged, the combined company is preparing for its first major top executive shakeup. George Cheeks will step in for Joe Ianniello as president and CEO of CBS Entertainment Group, beginning March 23, with Ianniello leaving the company. Cheeks comes from NBCUniversal, where he had been working…
Source: Advertising

Coca-Cola’s Super Bowl Spot Stars Jonah Hill and Martin Scorsese

Have you ever found yourself at a party late in the evening with plans to meet a friend, only to have that friend flake out? Well, Coca-Cola wants you to know it feels your pain. During the Super Bowl this Sunday, the beverage giant will premiere an ad campaign for Coca-Cola Energy, starring actor Jonah…
Source: Advertising

Pantone Will Offer Color Commentary During the Super Bowl on Social Media

Pantone is making its Super Bowl debut by offering color commentary during the game–literally. The color standards company will launch a social media campaign providing insights and commentary during Sunday’s championship game between the Kansas City Chiefs and San Francisco 49ers. The campaign celebrates the fact that for the first time in the Super Bowl’s…
Source: Advertising

Lil Nas X Stays Authentic in His Brand Partnerships

Lil Nas X’s popularity is far from waning. The Grammy-award winning artist continues to take his hit song, “Old Town Road,” to new paths, including bringing the song to life in Doritos Super Bowl spot, starring actor Sam Elliott. This isn’t Lil Nas X’s first brand partnership either; he’s worked with brands from Wrangler Jeans…
Source: Advertising

Facebook: Here’s How to Stop Saving Your Off-Facebook Activity

Facebook rolled out its Off-Facebook Activity tool for users around the world earlier this week. The tool allows you to see and manage the activity the social network receives about you from other sites. As part of this feature, you have the ability to stop your off-Facebook activity from being saved to your account. Our…
Source: Advertising

LeBron James Will Introduce GMC’s Electric Hummer in 30-Second Super Bowl Ad

GMC will introduce the new electric Hummer EV with a 30-second Super Bowl ad entitled “Quiet Revolution.” The carmaker announced its entry into the Super Bowl this morning, which it was widely speculated would promote the return of the Hummer as an electric vehicle, and released a series of teasers. GMC also confirmed that the…
Source: Advertising

Snapchat Touts Its Ability to Reach Gen Z, Millennials During March Madness

While everyone else’s mind is on Super Bowl LIV, Snapchat is already focused on March Madness. According to Snap Inc. internal surveys, nearly 75% of Snapchatters who intend to watch the 2019-20 NCAA Men’s Division I Basketball Championship use the messaging application while watching live sports. In addition, over 65% of that group will use…
Source: Advertising