Archives

December, 2019

National Geographic Is Celebrating New Year’s Eve on Instagram

National Geographic is celebrating the arrival of 2020 on Instagram. Four of Nat Geo’s Instagram accounts (the main National Geographic page, National Geographic Travel, National Geographic Adventure and National Geographic Your Shot) will share pictures of New Year’s Eve celebrations taken by its photographers around the world. These four Nat Geo Instagram accounts have a…
Source: Advertising

3 Things We Can Expect to See in the Content World in 2020

It was a headline-grabbing year for technology, from massive IPO failures, congressional testimony on data privacy and ad practices to the much-anticipated streaming wars. Many of these issues as well as unrealistic business practices set the stage for 2020 and the wave of disruption that’s likely to shakeup technology, media and advertising. Here are my…
Source: Advertising

Analysts Share 5 Retail Predictions for What We Can Expect in 2020

This upcoming year is already shaping up to be a banner year with a new Brexit deadline, the Summer Olympics in Tokyo and, of course, a presidential election. But what about the retail industry? As a new year approaches, we asked analysts what they expect to see from retailers in 2020. Their responses run the…
Source: Advertising

Media Execs Look Ahead to the Biggest Stories of 2020

As publishers and consumers head into 2020, many media execs are expecting to be covering the U.S. presidential election, among many other topics. We asked top officials at publishers which story they’re expecting to be at the forefront of their brands in the new year. Responses have been condensed and edited for clarity. David Haskell,…
Source: Advertising

Volkswagen Bids Final Farewell to Beloved Beetle

With just hours left until the new year, Volkswagen is saying one last goodbye to its classic car via an elaborate send-off in Times Square. Created by Johannes Leonardo, the animated film “The Last Mile” will run on three screens in New York’s epicenter during New Year’s Eve festivities. Additionally, it will air on NBC,…
Source: Advertising

Don’t Stress About AI Taking Your Job—Humans Will Do That Instead

Machine intelligence (also known as artificial intelligence) is going to have both an awesome and unfortunate impact on our posterity. Let’s explore one possible way AI may impact the future of work and how it may dramatically change how we train our workforce. The graphic arts department A brand manager needs an advertisement. So, the…
Source: Advertising

The Digital Media Industry Is on Track for a Jolt to the System

The rise of digital that began in the 2000s–which saw a notable shift in advertising dollars toward mobile screens, plus the growing dominance of Big Tech on Madison Avenue, aided by a regulatory push symbolized by the upcoming California Consumer Privacy Act (CCPA)–continued into the 2010s, led by Facebook, Google and, increasingly, Amazon. Google, in…
Source: Advertising

10 Brands That Were Hot Conversation Topics in 2019, for Better or Worse

Just when you think we’ve hit peak brand, something new comes along. This year, some brands went public, like Beyond Meat–and some almost did, like WeWork. A few rolled out buzzy new products, some of which were so popular they sold out of them, such as Popeyes and its famed chicken sandwich. Consumers said goodbye…
Source: Advertising

On the Adweek Podcast: Looking Ahead to 2020

Click here to read more. This year was a great one for some. At Adweek, we celebrated our 40th anniversary, which we talked about, as well as some other changes we’ve seen in our newsroom the last year. And we also discussed how 2020 will be a good year for independent agencies and some of…
Source: Advertising

Media Executives Share Their Predictions for 2020

The media industry has seen some things this decade. As have consumers. We’ve watched the rise of technology and new platforms from the likes of Facebook, Instagram, Snapchat, Twitter, YouTube–and now, TikTok. It’s been an era of disruption, particularly in terms of the maturation of social media. So, what’s next for the media industry? We…
Source: Advertising