Archives

November, 2019

No, Whole Foods Did Not Name Mitch McConnell Person of the Year

In addition to sharing wine pairings and hacks for a stress-free Thanksgiving with its 4.4 million followers, Amazon’s upscale grocery chain Whole Foods Market had to repeatedly clarify over the long weekend that it did not name Senate Majority Leader Mitch McConnell its 2019 Person of the Year. It was the monthly trade magazine WholeFoods…
Source: Advertising

The Biggest Black Friday Ever Saw $7.4B in Online Sales

The 2019 holiday shopping season is finally underway with $7.4 billion in online sales on Black Friday, marking 19.6% growth year-over-year (YOY). That’s according to figures from data provider Adobe, and puts Black Friday 2019 $500,000 behind Cyber Monday 2018, which holds the record for the biggest day in U.S. ecommerce to date. Adobe forecasts…
Source: Advertising

Thanksgiving Sales Surpass $4B, Showing Nothing is Sacred Anymore

In 2015, outdoor retailer REI launched its #OptOutside campaign, in which it closed all stores on Black Friday so employees could spend the day outdoors. Four years ago, closing on Black Friday was a bold concept. By 2019, however, not even Thanksgiving Day is exempt from end-of-year retail madness as U.S. consumers spent a record-setting…
Source: Advertising

ET Reunites With Elliott, but for an Xfinity Ad, Not a Movie Sequel

E.T. the Extra-Terrestrial was one of the highest-grossing films ever made, but director Steven Spielberg always resisted making a followup to his 1982 film about an alien left behind on earth who befriends a young boy and attempts to “phone home.” However, E.T. and Elliott have finally reunited 37 years later–not for a sequel, but…
Source: Advertising

Twitter to Dormant Account Holders: Use ‘em or Lose ‘em (UPDATED)

Twitter is taking steps to clean up inactive accounts on its platform and make the usernames of those accounts available again. The social network is sending out emails to holders of inactive accounts, with the subject line, “Don’t lose access to @(username),” reading: “To continue using Twitter, you’ll need to agree to the current terms,…
Source: Advertising

Toys R Us Relaunches With a Model for 21st Century Retail

Today, Toys R Us opened its first U.S. store since filing for bankruptcy in 2017. But the store, which is located at Garden State Plaza in Paramus, NJ, isn’t the warehouse that many Gen Xers and millennials remember–in fact, it’s about a quarter of the size of the old stores. Instead of boasting the biggest…
Source: Advertising

Just in Time for the Holidays, Microsoft Bridges the Reindeer Language Gap in Cute New Ad

Microsoft Translator is equipped to translate over 60 languages. When paired with the Surface, users can fashion their tablet into an assistive device that can break down just about any communication barrier. Aside from the obvious, more practical benefits of having access to such technology, the idea of eliminating those hurdles takes on a certain…
Source: Advertising

Here’s What to Expect During Cyber Week, by the Numbers

Thanksgiving is late this year, which means there’s even more pressure on retailers to connect with consumers on marquee shopping dates before families exchange gifts for Chanukah and Christmas. According to data firm Adobe Analytics, 78% of retailers plan to increase communication to compensate, so this abbreviated shopping season means consumers will undoubtedly see more…
Source: Advertising

Adult Swim and Cartoon Network President Christina Miller Leaving WarnerMedia After 15 Years

Another longtime WarnerMedia exec is heading for the exit. Christina Miller, president of Cartoon Network, Adult Swim, Boomerang and TCM, said she’ll be leaving the company at the end of the year, after a 15-year run at the company (which is formerly known as Turner). Michael Ouweleen, evp and CMO for Cartoon Network, Adult Swim…
Source: Advertising

HBO, Snapchat Team Up on AR Lenses for His Dark Materials

Will Snapchatters be able to bear the newest series of augmented reality lenses from the messaging application and HBO? The premium network and Snapchat teamed up on a series of AR lenses that bring Iorek Byrnison, the armored bear from series His Dark Materials, and other animals from the show–referred to as daemons–to life. His…
Source: Advertising