Archives

October, 2019

Facebook Sues 2 Web Hosting Companies for Trademark Infringement, Cybersquatting

Facebook filed a lawsuit against two web hosting companies with the aim of removing sites that offer tools for phishing and hacking accounts on the social network and Instagram. Alfred Ng of CNET reported that the company filed its lawsuit in the U.S. District Court of the Northern District of California Monday against OnlineNIC and…
Source: Advertising

Disney+ Siphons Apple TV+ Launch Buzz With Mandalorian Trailer

Apple had high hopes for Oct. 28, the kickoff of its final marketing push for the Apple TV+ streaming service debuting Friday, Nov. 1. With the embargo lifting on reviews for its first slate of original shows and a lavish premiere for tentpole series The Morning Show at New York’s Lincoln Center, the day should…
Source: Advertising

Common Sense: Teens and Tweens Are Spending More and More Time on YouTube

YouTube’s popularity among tweens and teens has surged in the past five years, at the expense of television, music, video games and mobile games, according to The Common Sense Census: Media Use by Tweens and Teens, a study released Tuesday by nonprofit Common Sense. Listening to music was the only activity that topped watching online…
Source: Advertising

Hearst Magazines Touts Experiential and Video Offerings to Advertisers

Hearst Magazines is shopping around more 80 experiences to advertisers as it heads into 2020 and its brands continue to try to get into additional areas of revenue streams, like more video series, events and new award franchises. At a NewFronts-esque presentation last week, Hearst editors from many of the brands, including Delish, Men’s Health…
Source: Advertising

Demonic Designers Have Created Hellvetica, a Typeface of Torment

Copywriters might be able to spin a haunting yarn, but what can art directors do to chill the blood during Halloween season? This. They can do this. Two R/GA associate creative directors have launched Hellvetica, a fiendish font that mercilessly butchers the kerning of the classic Helvetica font. The resulting typeface of terror is one…
Source: Advertising

8 Modern Horror Movies You Can Stream This Halloween

Halloween is no longer just about severed limbs and haunted houses. Modern horror films have branched out from blood-curdling screams into more creepy and unsettling fare that’s every bit as terrifying. (They’ve also revolutionized movie marketing along the way.) While you’ll find plenty of modern horror classics streaming now, it’s too early to find 2019…
Source: Advertising

HBO Max Is the Streaming Cornerstone of AT&T’s 3-Year Plan

AT&T intends for its upcoming streaming service HBO Max to serve as the cornerstone of the company’s streaming video strategy, but it isn’t giving up on satellite television yet. During an investor call Monday morning, AT&T CEO Randall Stephenson said the company intends to “streamline” its product offerings in the satellite television and streaming television…
Source: Advertising

Influencer Marketing Has an Implicit Bias Problem

When you think of implicit bias, you probably associate it more with workplace culture than with social media and internet culture. But it isn’t something we turn off when we leave the office. Surprise–it’s also there when we go on that 30-minute Instagram binge. Just take a look at some of the hottest PR influencer…
Source: Advertising

Instagram Extends Its Restrictions on Content Depicting Suicide and Self-Harm

Instagram extended its efforts to prohibit content depicting suicide and self-harm from its platform to fictional depictions of those types of behaviors, such as drawings, memes and content from films or comics that use graphic imagery. In February, head of Instagram Adam Mosseri revealed in a blog post that the Facebook-owned photo- and video-sharing network…
Source: Advertising

4 Ways Agencies Can Win Clients Back Who Are Burnt Out by In-Housing

In the past few months, agency leaders across the country have noticed something critical. A wave of boomerang clients that left in pursuit of in-housing trends are returning in search of hybrid relationships between in-house and agency teams. What happened? In-housing trends reflected the changing needs of clients for more localized and on-demand work. But…
Source: Advertising