Archives

September, 2019

Coming Soon: Samuel L. Jackson as Amazon’s Alexa

You can soon ask Alexa to introduce you to Samuel L. Jackson. The prolific actor is the latest celebrity to lend his distinct vocal chords to a voice-enabled platform–and more high-profile voices are reportedly to come from Amazon’s Alexa. According to an Amazon listing, the upcoming Jackson voice skill will be available later this year…
Source: Advertising

Instagram Begins Testing a Feature Enabling Brands to Drop It Like It’s Hot

Instagram began a test Monday of enabling brands and creators to remind their followers about upcoming product launches and make it easier for people to purchase those products directly via Instagram as soon as they are available. The Facebook-owned photo- and video-sharing network rolled out a new reminder sticker for Instagram Stories and a new…
Source: Advertising

New Cosmopolitan Series Brings Presidential Candidates to Readers

Cosmopolitan is going live with a new video series executives hope will satisfy its audience’s interest in politics before the upcoming 2020 presidential election. The series, called The Candidates Come to Cosmo, recently featured Bernie Sanders and Cosmo’s editor in chief, Jessica Pels. The two sat down to discuss a range of topics, including climate…
Source: Advertising

How Viacom’s Acquisition Spree Positions It for Massive Ad Growth

Adweek brought together two of the most-talked about topics in brand marketing: direct-to-consumer (DTC) and advanced television (ATV). The DTC Meets ATV: Advanced TV Summit, hosted at LinkedIn’s New York headquarters last week, included executives from platforms like Hulu, agencies including Dentsu Aegis and DTC brands like Ro. In the opening keynote (watch above) Viacom’s…
Source: Advertising

Discovery Wants to Unify the Fragmented Broadcast Landscape

Discovery’s roster of channels–including its flagship Discovery Channel, along with Food Network, TLC and more–is about to become a bit more cohesive. Today, the media company announced a multiyear partnership with FreeWheel that will see the Comcast-owned company offer a single, unified platform for media buyers looking to manage their buys across Discovery’s buffet of…
Source: Advertising

Chatbots Can Make as Many Sales as Humans

Chatbots can match the performance of proficient human salespeople–or outperform inexperienced ones fourfold–but only when customers are unaware they are conversing with artificial intelligence. That was the conclusion of a recent study published in academic journal Marketing Science in which researchers analyzed field data from outbound sales calls between bots or sales reps and 6,200…
Source: Advertising

What Should People Do and Not Do When Using Messaging Apps to Communicate?

Messaging has evolved into a key method of communication over the past decade, but there has never really been a rulebook on how to best interact with each other over the various platforms that are available–until now. Facebook Messenger teamed up with etiquette authority Debrett’s on The Art of Digital Messaging: A Guide to Communication…
Source: Advertising

Xandr Media President Rick Welday Given New Role Bridging AT&T Business and WarnerMedia Divisions

AT&T and WarnerMedia are taking another step to unite their businesses following last year’s merger. Xandr Media president Rick Welday has been named evp, AT&T Business and WarnerMedia go-to-market, and has been tasked with serving as a bridge between the two teams. Xandr is AT&T’s advertising and analytics unit. Welday’s new role was announced today…
Source: Advertising

Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations–the American Association of Advertising Agencies and Digital Content Next–are devising a standardized means of analyzing sentiment on recognized news websites to…
Source: Advertising

EA’s FIFA 20 Created a High-Octane Ad in Praise of Playing Sports ‘Wrong’

When athletes bring something new to a longstanding sport, they’re often accused of playing or acting “wrong”–until everyone else starts doing it too. In the new ad for EA’s FIFA 20 video game, London agency Adam&eveDDB turns this accusation into a badge of honor, showing athletes across soccer and other sports who’ve been questioned about…
Source: Advertising