Archives

August, 2019

After More Than 70 Years, Cincinnati Agency Northlich Closes Its Doors

Independent Cincinnati agency Northlich has announced that it is closing as of today. In a brief statement, the agency said “industry challenges and prevailing market forces” as the main reasons for the closure. “For seventy years, Northlich’s award-winning creative and our incredibly talented people in partnership with blue-chip companies and brands, have solved some of…
Source: Advertising

How One L.A. Agency Is Cracking Open a Window Into Chinese Consumer Data

In digital marketing, when getting a view of even the most rudimentary audience figures, there is a relative amount of democratization in tools available. The smallest companies, with even a tiny amount of spend, have at least some level of third-party data access to understand consumer behaviors and campaign performance. While these tools and data…
Source: Advertising

Can You Spot All 15 Mario Kart Easter Eggs in This Ad for the Game’s Mobile Debut?

There are very few video games that have managed to transcend consoles, eras and generations of fans to become immovable forces in pop culture. And of those, can any challenge Mario Kart? Mario’s cross-generational presence as a go-kart racer has begotten a number of shared experiences, with Mario Kart often lauded as a global childhood…
Source: Advertising

Is Amazon Marketplace Out of Control?

Third-party marketplaces allow Walmart and Amazon to expand the range of goods they offer and give customers more choice, which, in turn, breeds loyalty. Or at least that’s how it works in theory. But giving real estate to independent sellers comes with risks. We caught a glimpse of this when Walmart.com was listing pro-gun shirts…
Source: Advertising

Indie Beauty Expo Gives Emerging Brands a Space to Connect in Real Life

Earlier this month over 240 beauty brands set up shop at Pier 94, a massive event location on Manhattan’s west side, at the fifth annual Indie Beauty Expo. Over the course of two days, retail buyers, journalists and bloggers, among others in the beauty industry met the people behind the brands, tested their products and…
Source: Advertising

How the Cruise Industry Handles Hurricane Season

Terry Thorton has been following Hurricane Dorian since before it was a gust of wind out in the Caribbean. As the vice president of nautical and port operations for Carnival Cruise Line, Thorton and his team in Miami, Fla., prepare for Dorian like they do every hurricane season, ensuring that the Carnival fleet is out…
Source: Advertising

When to Choose Between a Lawsuit or Filing a Challenge With the NAD

A competitor has engaged in high-profile false advertising, and your CEO wants to use an enforcement hammer with more weight than a cease-and-desist letter. Or maybe you sent a letter but didn’t get sufficient movement from the other side. Should you pursue a court action or file a challenge with the National Advertising Division (NAD)?…
Source: Advertising

Weather Channel Teams With State Farm for Hurricane Dorian Preparation Video

With Hurricane Dorian expected to hit Florida as soon as Monday, The Weather Channel has rolled out another of its Immersive Mixed Reality (IMR) segments, which give viewers an up-close look at the devastating effects of major weather events. This time, the network partnered with State Farm, integrating the insurance company into the segment about…
Source: Advertising

Lurching Toward Oblivion, Sears Stores Have Actually Been in Trouble for a Long Time

During the first week of August, Sears, the once-imperious retail giant that pioneered catalog shopping anchored malls across the country, announced it was closing another 21 stores–this despite emerging from bankruptcy just five months ago. But Sears’ woes are hardly recent, as a walk through the back issues of Adweek (celebrating its 40th anniversary this…
Source: Advertising

How America Temporarily Lost Its Mind Over a Pudgy Doll With Yarn Hair

It’s not often that an ad campaign works so well that a brand has to yank it for the sake of maintaining civic order. But, 36 years ago, it happened to a toy company called Coleco and a doll named the Cabbage Patch Kid. Originally branded as Little People, the dolls were created by a…
Source: Advertising