Archives

July, 2019

Twitter’s Stephanie Prager Becomes Social Network’s Head of Global Agency and Platform Solutions

Twitter head of global agency development Stephanie Prager is adding oversight of the social network’s ads application-programming interface (API) to her duties and assuming the newly created role of head of global agency and platform solutions. Twitter merged two global teams to create the new agency and platform solutions team. A Twitter spokesperson said bringing…
Source: Advertising

Twitter Turned Real Tweets Into Ads Showing It’s the Place Where You Can Be Yourself

Some years ago, as social media began its infancy, a gaggle of “experts” and “mavens” tabbed each platform as having specific attributes. Back then, Facebook was considered more like a neighborhood BBQ (sans Russian guests, one would presume), LinkedIn was, predictably, the office gathering, Google+ was … um … no one really knew, and Instagram…
Source: Advertising

Elizabeth Warren Dominated Twitter During Night 1 of the Second Round of Democratic Debates

The second round of Democratic presidential candidate debates began Tuesday night, and Sen. Elizabeth Warren’s (Mass.) sharp tongue provided the most-tweeted-about moment during the event. The top tweeted #DemDebate moments Monday night were: Warren responds to former Rep. John Delaney (Md.), “I genuinely do not understand why anyone would go to all the trouble of…
Source: Advertising

Using Emotion AI to Spark a New Type of Brand Experience

“Affective computing is like nuclear power. We have to be responsible in defining how to use it,” said Javier Hernandez Rivera, a research scientist at MIT Media Lab, in 2017. In the two years since, there has been a global proliferation of biometric and affective APIs and off-the-shelf hardware designed to power experiences in millions…
Source: Advertising

The 5 Truths Needed to Create a Sustainable Brand

The mad scramble to make brands more sustainable is in full swing. And while companies are right to tackle this issue, the truth is that quite a few of them are still getting it wrong. That’s because there are still a few glaring misconceptions about the movement in general; not only what it means to…
Source: Advertising

Coors Light Celebrates the Pure Bliss of Removing Your Bra After a Long Day

Many women can relate to the feeling of relief that comes with taking off your bra at the end of a long day; it’s a small but significant act that marks the shift from day to night, a subtle nod to the fact that an evening of Netflix–and maybe a few glasses of wine–lie ahead….
Source: Advertising

Amazon Wants to Be Your Personal Stylist

Amazon has added a styling service for women’s apparel to its year-old Prime Wardrobe program in yet another move signaling the ecommerce platform’s intent to conquer fashion. Personal Shopper by Prime Wardrobe costs U.S. Prime members an additional $4.99 monthly, which entitles them to one styling per month. This styling includes personalized recommendations for apparel…
Source: Advertising

MLS Invades Orlando With MLS All-Star Skills Challenge Tuesday, All-Star Game Wednesday

Major League Soccer is teaming up with the F2 Freestylers–Jeremy Lynch and Billy Wingrove, soccer skills specialists, who have tallied over 10 million subscribers on YouTube–on the MLS All-Star Skills Challenge. The MLS All-Star Skills Challenge will take place in Orlando Tuesday night, with the 2019 MLS All-Star Game to follow Wednesday, also in Orlando….
Source: Advertising

Rebel Wilson and Match Get Real About the Crappiness of Dating

If you’ve ever witnessed a tumultuous couple struggle against every shred of decent judgment to stay together, there is likely a very reasonable explanation for that: The alternative is a return to dating, a relentless, often fruitless hellscape for those looking for an actual relationship. It’s hard enough to make friends as an adult; finding…
Source: Advertising

How Dotdash Built a Profitable Media Empire From the Ashes of About.com

As layoffs continue to plague newsrooms across the country, it’s rare to hear an executive speak frankly about how their company lost steam. But Neil Vogel, CEO of Dotdash–formerly known as About.com and now parent company to sites including Brides, beauty and wellness site Byrdie, TripSavvy and more–is not your usual media executive. At the…
Source: Advertising