Archives

June, 2019

The Year’s Nine Most Compelling Movie Marketing Campaigns (So Far)

We’re halfway through 2019, which means two things: 1. We’re that much closer to eventually being swept away by the rising seas, and 2. It’s time to take a look at which movie marketing campaigns have proven to be the most interesting, even if they haven’t always been for the most successful movies of the…
Source: Advertising

‘Queer Eye’ Star Jonathan Van Ness on Pride Month and Why He Works With Smirnoff

Ahead of this weekend’s culmination of Pride Month, Smirnoff created a temporary “home” in New York last night that sought to bring the vodka brand’s “Welcome Home” campaign to life. The one-day pop-up in Manhattan’s SoHo neighborhood was part of broader campaign that debuted earlier this month, replacing the vodka brand’s name on the label…
Source: Advertising

McDonald’s Sweden Made a QR-Enabled Picnic Blanket So It Can Deliver to People Outdoors

Summer’s here, and so are long days spent hanging out in the park, at the beach or by the pool. McDonald’s wants to be a part of that, so it’s invented a picnic blanket complete with a QR code that you can scan to have the chain’s grub delivered to you, wherever that might be….
Source: Advertising

Six Lessons Alfonso Cuarón Wants Marketers to Learn About Supporting Causes

CANNES, France–No topic was more prevalent at this year’s Cannes Lions than cause marketing, but somewhat ironically, the most successful campaign on that front was not one that came away with any Lions. That’s because it had already received its own honors, specifically in the form of two Golden Globes and three Oscars. Roma, the…
Source: Advertising

University of Phoenix Sends $188 Million Creative Account to TBWA and RAPP

University of Phoenix has transferred its creative account from 180LA to TBWAChiatDay Los Angeles and RAPP. “University of Phoenix is proud of the incredible work produced by 180LA to promote the University as a leading provider of quality higher education for working adults. This partnership will continue until the end of the current contract,” a…
Source: Advertising

A Danish Grocery Chain Created a Pop-Up Restaurant That Only Sat One Person at a Time

Fear eating alone? Then you probably wouldn’t enjoy the latest marketing stunt from Irma, a Danish grocery chain. To promote its new single-person meals, the supermarket chain recently set up a restaurant in Copenhagen that only had a table for one. Called Restaurant 1:1, the pop-up only staffed one chef and one waiter, both of…
Source: Advertising

Twitch Is Celebrating Prime Day With a 2-Day Live Shopping Show

Livestreaming platform and Amazon subsidiary Twitch is hosting a live shopping show for its “favorite made-up holiday,” Prime Day, on its Twitch Presents channel, which it said “promises to be unlike anything you’ve ever witnessed…but, like, in a good way.” The two-day program, Twitch Sells Out, will stream two 12-hour broadcasts each day from 10…
Source: Advertising

Twitter Is Ready to Play Ball in London

The Boston Red Sox may be the “home team,” but they are “hosting” their longtime rivals, the New York Yankees, in Major League Baseball’s first-ever games in London this weekend. Twitter rolled out a special hashtag-triggered emoji for MLB’s London Series, which will be added to tweets with the #LondonSeries hashtag. First, MLB came to…
Source: Advertising

Cannes’ Innovation Grand Prix Shows Collaboration Is Essential in Creating Work With Impact

Inside the jury room at Cannes Lions this year, the definition, value and influence of innovation across the industry sparked heated debate. My jury and I looked for the highest level of innovation and creativity in the work we judged across a range of factors. Defining innovation From converting a good idea or invention into…
Source: Advertising

Which Candidates and Moments Perked Up Twitter During the Democratic Presidential Debates?

Sen. Cory Booker’s (D-N.J.) Spanish answer was the top-tweeted moment during night one of the Democratic Party presidential candidate debates Wednesday, while Sen. Kamala Harris (D-Calif.) and former Vice President Joe Biden going at it over race topped night two Thursday. Twitter said the top-tweeted moments during night one were: Booker answers in Spanish during…
Source: Advertising