Archives

May, 2019

Game of Thrones May Be Over, but a New VR Experience Takes Fans Beyond the Wall

The Game of Thrones isn’t over yet–at least not in virtual reality. On the heels of the show’s series finale, HBO and HTC are releasing a short VR game that lets fans enter the world of Westeros. “Beyond The Wall”–which debuts today on HTC’s Viveport for HTC Vive and Oculus Rift headsets–lets fans fight along…
Source: Advertising

Following Year of Growth, Mediahub Expands Leadership Team, Appoints President

Mediahub solidified its leadership team with a series of promotions and a new hire. Sean Corcoran was promoted to the role of U.S. president, overseeing a team of over 425 across four offices. A 2016 Adweek Media All Star, Corcoran was promoted from his previous role as executive director, Americas. Before joining Mediahub as svp,…
Source: Advertising

Twitter Continues to Test Ways to Enhance Communication Between Its Users

Twitter is testing a way to make it easier for people to share tweets with the users they direct-message most often. The social network shared the news in a tweet: Are there people you always DM? We’re testing a way to make it faster and easier for you to share Tweets with them. Tell us…
Source: Advertising

5 Reasons Amazon’s One-Day Shipping Announcement Isn’t Earth-Shattering

At first blush, CFO Brian Olsavsky’s casual mention that Amazon is shifting to one-day shipping as the standard for Prime members seemed like the biggest news in ecommerce since the company announced free shipping on all 2018 holiday orders. The they’ve-done-it-again awe isn’t entirely unfounded; the shift may very well help Amazon make a dent…
Source: Advertising

This Harrowing PSA Calls for a Ban on 3D-Printed Guns

3D-printed guns put weapons in the hands of anyone with access to a 3D printer and the files needed to print them. Given the tragic prevalence of school shootings in recent years, it’s not hard to imagine the worst-case scenario for 3D-printed guns. A harrowing PSA from nonprofit Stop Handgun Violence, Boston-based agency Arnold and…
Source: Advertising

Mona Lisa Escapes The Louvre and Lives Her Best Parisian Life in Perrier’s Fun Summer Ad

All day long, poor Mona Lisa just watches as throngs of tourists crowd around to take photo after photo. Her visitors then get to leave and go experience everything else life has to offer, but Mona is stuck in a sterile gallery hall for the rest of the night. In Perrier’s new international campaign, “The…
Source: Advertising

Unmetric: Hockey Fans Sang the Blues on Facebook, Twitter and Instagram in May

The St. Louis Blues had not been part of the National Hockey League’s Stanley Cup Final since 1970 until this season, and the team’s rise also captivated people on Facebook, Twitter and Instagram in May, according to social marketing firm Unmetric. The Blues posted the most growth on Facebook and Instagram for the month, as…
Source: Advertising

Photo Editing App VSCO and AKQA Profile Gen Z Artists in Documentary-Like Campaign

A new campaign for photo editing app VSCO seeks to expose a new generation of up-and-coming creators through a series of short, documentary-like videos. The AKQA-led project features two-minute profiles of three early-twenty-something artists discussing various aspects of their creative process. Ethereally stylized by filmmaker Jess Kohl, the vignettes are designed to appeal to a…
Source: Advertising

The Warriors and Raptors Dominated the NBA Socially, Too, in May

The two teams competing for the Larry O’Brien NBA Championship Trophy dominated among National Basketball Association teams on Facebook, Twitter and Instagram in May, according to social marketing firm Unmetric. The Toronto Raptors posted the highest growth across all three social platforms, also leading Twitter and Instagram in engagement, Instagram in total posts and Twitter…
Source: Advertising

Amazon Confirms Sizmek Acquisition, Setting Course to Challenge Google

Amazon has confirmed its intent to purchase Sizmek Ad Server, along with Sizmek Dynamic Creative Optimization suite, after the ad-tech company filed for Chapter 11 bankruptcy protection. Financial details were not disclosed publicly, and the deal is yet to close, per a statement made on Amazon Advertising’s website. The agreement concludes weeks of speculation. “Once…
Source: Advertising