Archives

April, 2019

Recess, the CBD Sparkling Water Company, Is Now Available on Uber Eats

Food delivery? Check. CBD, or cannabidiol, delivery? Mark that down as a check as well, at least to Uber Eats customers in New York. On the eve of April 20, Recess, the CBD sparkling water brand that just screams “made for millennials,” announced a partnership with Uber Eats. The collaboration was announced via a tongue-in-cheek…
Source: Advertising

Will Instagram Remove Like Counts From Its Posts?

Instagram is toying with the idea of removing like counts from posts on its network. Developer and blogger Jane Manchun Wong shared screenshots via Twitter of the test, which includes the following message within the application: “We want your followers to focus on what you share, not how many likes your posts get. During this…
Source: Advertising

Realtor.com Attempts to Reclaim Reality With ‘Homes, for the Real of Us’

Huge is getting real in its first work for Realtor.com since being named agency of record in February. The agency issued a “Public Reality Announcement” that opens with a look at the ridiculous mansions featured on reality TV and influencer feeds. Realtor.com, on the other hand, can help you find a real home. The spot…
Source: Advertising

How This Tech Company Keeps You Coming Back for Its Salads

You may know Sweetgreen as a go-to lunch spot. But Sweetgreen sees itself as a tech company. The cashless chain of salad spots–there are 75 so far–will soon be using the blockchain as part of its recipe for success. But beyond the tech, Sweetgreen is a values-driven brand. It’s part of a trend both legacy…
Source: Advertising

Kraft Heinz Taps Former Anheuser-Busch CMO to Be Its New CEO

Kraft Heinz is getting a new chief executive. Today, the company announced that Miguel Patricio will take over for its current CEO Bernardo Hees this summer. Patricio comes from Anheuser-Busch after spending two decades at the company, which also has ties to 3G Capital. Most recently, he was on the executive team in a variety…
Source: Advertising

15,000 People Responded to Arby’s Offer of a One-Day, $6 Trip to Hawaii

Arby’s super fans have turned out in force for the restaurant’s quirky stunts in the past, like subscription boxes full of branded swag that sold out in less than an hour. And within the past week, 15,000 of them tussled–virtually, not physically–for a chance to fly more than 5,000 miles round-trip in a single day…
Source: Advertising

British Vogue Partnered With L’Oreal and McCann to Publish an 80-Page ‘Non-Issue’ on Aging

Readers of the May edition of British Vogue might have been surprised to find another issue tucked inside. More specifically, the bonus content is a “non-issue” dedicated to the topic of age in the worlds of beauty, fashion and culture. Created by McCann London and McCann Paris for client L’Or?al Paris, the 80-page “non-issue” is…
Source: Advertising

WarnerMedia Pulls Out of OpenAP Audience Targeting Platform. Other Companies Remain ‘Committed’

OpenAP isn’t quite as open as it used to be. WarnerMedia, which two years ago created the OpenAP audience targeting platform alongside Viacom and Fox, said today it is pulling out of the consortium. “As our company has transformed, our advanced advertising strategy has evolved,” said a WarnerMedia ad sales spokesperson. “As a result, we…
Source: Advertising

TheWeedTube Will Spark Up Its iOS and Android Apps on 4/20

If you’re going to release an application featuring videos from cannabis-focused content creators, there couldn’t possibly be a more appropriate day to do so than April 20. TheWeedTube is marking the date that the cannabis community treats as a virtual national holiday with the debut of its new iOS and Android apps, as well as…
Source: Advertising

Busch and the National Forest Foundation’s New Book Is a Love Letter to America’s Trees

Beer doesn’t grow on trees, but one brewer wants you to appreciate them anyway. Just in time for Earth Day, Busch and the National Forest Foundation (NFF) have published a book about America’s trees. The hard-cover coffee table book, made of recycled paper, showcases about two dozen trees in an effort to raise money for…
Source: Advertising