Archives

April, 2019

Altice USA to Buy Cheddar for $200 Million in Effort to Grow Its News Footprint

Cable company Altice USA will acquire digital news network Cheddar Inc. for $200 million the companies announced today. The deal is expected to close within the next two months. Altice USA first began working with Cheddar in 2017 as an investor. The move expands Altice USA’s footprint in news that already includes News 12 Networks,…
Source: Advertising

Twitter Is Expanding Its Video Content With More Than a Dozen Partners

Twitter is hoping a slate of new shows on the platform will build user engagement–not just just passive consumption. At the company’s IAB Digital Content NewFronts event on Monday night in Manhattan, it unveiled more than a dozen new partnerships from sports, entertainment and news brands that plan to build exclusive video content on the…
Source: Advertising

ESPN The Magazine Will Shutter After the Release of the September 2019 Body Issue

It’s four months into the year, and the industry is losing another print publication. This time around it’s ESPN The Magazine. “Our journalists will continue to create the same exceptional content. Consumer habits are evolving rapidly, and this requires ESPN to evolve as well,” ESPN said in a statement. The magazine’s September Body Issue will…
Source: Advertising

A Child Teaches Adults How to Survive a Mass Shooting in This Heartbreaking PSA

We all wish we could protect children from the horrors of our world, but one of the darkest ironies of modern life is that preparing for mass killings has become an aspect of everyday life for schoolkids, while adults rarely think about it beyond the newest grisly headline. To help show adults just how pervasive…
Source: Advertising

What It’s Really Like to Work at an Agency When It’s Bought by a Consultancy

In late January 2016, I sat in a dark theater in Columbus, Ohio, surrounded by agency colleagues from offices across the country, staring at a large blank screen. We all knew it was happening. A buyout, most likely. But who was it? What was it? As it turned out, we learned that the who was…
Source: Advertising

Having Influence as a Brand Comes With a Level of Responsibility

Stories are a powerful force. Their alignment of narrative, values and emotion change how we see the world. And while it may seem hyperbolic, I’d argue that marketers have a responsibility to ensure our stories are a vehicle for the change we want to see in the world. Unprecedented levels of influence The number of…
Source: Advertising

Jeff Bridges Is Amsterdam’s Newest Bridge in This Oddly Charming Amstel Spot

As we’ve seen in recent years, Jeff Bridges has considerable range and can often be the solid foundation for any movie. But for his new project, he’s really stretching himself, into a role that spans…a canal. Amstel’s newest spot from London agency adam&eveDDB features Bridges as both a literal and metaphorical bridge, helping bring people…
Source: Advertising

Viacom’s Brands Will Join Pluto TV on May 1, Company Unveils New Digital Studios Lineup

Viacom used its second NewFronts appearance to lock in its content plans for Pluto TV, the free, ad-supported streaming service the company bought last month that will be the cornerstone of its streaming strategy. On Wednesday, the company will add around 15 curated channels–featuring programming from flagship brands like BET, Nickelodeon, MTV and Comedy Central–to…
Source: Advertising

Q&A: How Denny’s Advertising Is Embracing Inclusivity as More Than a Buzzword

Imagine people of every stripe gathered under one roof, hanging out and enjoying themselves, breaking bread and making memories. Is it a pipe dream in today’s divisive climate or a retail marketer’s version of utopia? It’s neither, say executives at Denny’s, who are launching a new campaign today that features an inclusive lineup–both in front…
Source: Advertising

Researchers Were Selected in a Facebook-Led Initiative to Study Social Media’s Impact on Elections

Facebook unveiled an initiative last April to enable scholars to analyze the impact of social media on elections, giving them access to privacy-protected Facebook data. The social network and its partners–Social Science One and the Social Science Research Council–revealed the list of researchers who were chosen to participate Monday. The complete list of over 60…
Source: Advertising