Archives

March, 2019

Sizmek Files for Chapter 11

As speculation rises over the future of the entire ad-tech ecosystem, independent ad tech outfit Sizmek has filed voluntary Chapter 11 bankruptcy petitions. The company filed official paperwork on March 29 and dropped a press release just before midnight Eastern Time, as the industry simmered with speculation that the company, co-owned by private equity firms…
Source: Advertising

Access to Facebook Live May Be Restricted for Prior Violations of Community Standards

In the wake of the heat Facebook is catching over the shooter in the terrorist attacks in Christchurch, New Zealand, using Facebook Live to broadcast his heinous acts, the social network is exploring ways to restrict who can use the livestreaming feature. Chief operating officer Sheryl Sandberg said in a post late Friday on the…
Source: Advertising

Subtitles Can Now Be Added to Videos on Twitter

Video publishers on Twitter can now include .SRT subtitles that can be viewed via the web, iOS and Android. Group product manager Matt Dennebaum said in a blog post that publishers have sought this feature for quite some time due to the fact that videos auto-play without sound in Twitter’s timeline. Twitter will continue to…
Source: Advertising

Facebook Removed 200 Pages, Groups and Accounts in the Philippines

Facebook’s ongoing battle against coordinated inauthentic behavior shifted to the Philippines, as 67 Facebook pages, 68 Facebook accounts, 40 Facebook groups and 25 Instagram accounts were removed this week. Head of cybersecurity policy Nathaniel Gleicher said in a Newsroom post that the pages, accounts and groups were linked to a network organized by Nic Gabunada,…
Source: Advertising

Q&A With Adobe’s Keith Eadie on Data-Led Targeting

Earlier this week at the Adobe Summit in Las Vegas, the company’s key players assembled to outline updates to its platform and address client concerns in the contemporary marketing environment. Adweek caught up with Keith Eadie, svp and general manager of Adobe Advertising Cloud, to talk about the intricacies of data-led targeting in an era…
Source: Advertising

Brooks Running Hands Off Agency of Record Duties to Huge

Seattle-based Brooks Running has selected Huge as its integrated agency of record after a review. Austin, Texas, agency McGarrah Jessee was incumbent on the account and was invited to defend. “We are proud of the work we accomplished together during a period of record global growth for the company,” McGarrah Jessee marketing director Heather Snow…
Source: Advertising

Brands in Latin America Will Try to Touch on More Politicized Topics

For Latin America, 2019 will be a year that implicitly poses a big question. Two of the main economies of the region are taking different paths. Mexico has elected a leftist government, while Brazil, on the other hand, has gone right, called extreme by some, due to political decisions taken with a religious perspective. Time…
Source: Advertising

Vital Farms Calls ‘Bullsh*t’ on Free Range Eggs With the Help of Vengeful Chickens

Heaven help you, “Sunshine Acres,” “Green Hilltop Farms,” and others of your ilk that use “cage free” and “free range” as your marketing badge of honor. Not only are the hens from Vital Farms calling bullsh*t on that kind of advertising, they’re fighting back, literally and physically, against what they consider to be confusing and…
Source: Advertising

Google’s New Ad Channels The Beatles to Let You Know It’s Here to Help

How do I tie a tie? What restaurants are near me? How do I unsend an email? If you’ve ever found yourself Googling questions like these or any like it, Google today rolled out a new campaign to show you how Google products can make things a little better. The spot 60-second spot “Here to…
Source: Advertising

Target Will Make Its NewFronts Debut This Year

Another retail giant has joined the NewFronts lineup. Target was quietly added to the IAB-organized event for a presentation that will take place May 2, from 11:30 a.m. to 1:30 p.m. It’s unclear what the retailer has planned for its first NewFronts appearance. “The IAB NewFronts are known as a premier industry event, and Target…
Source: Advertising