Archives

February, 2019

LinkedIn Put Its Mentioned in the News Feature on Hold in the EU

LinkedIn’s Mentioned in the News feature is on hold in the European Union following a report by the Irish Data Protection Commission containing complaints that its algorithms were incorrectly matching members to news articles. The DPC’s Annual Report for May through December 2018 did not mention LinkedIn by name, simply referring to a professional networking…
Source: Advertising

Liberty Mutual Gets Into the Insurance Mascot Game With the Duo of ‘LiMu Emu and Doug’

Liberty Mutual, known for its “Truth Tellers” ads that prominently feature the Statue of Liberty in the background, has launched a new brand positioning with new mascots: LiMu Emu (an actual emu) and Doug. Created by Goodby Silverstein & Partners, Liberty Mutual’s agency of record for the past 18 months, the ads follow the unlikely…
Source: Advertising

3 Reasons Why Marketers Are Moving Away From Never-Ending Feeds to Strategy-Based Stories

Since the dawn of social media, we’ve grown accustomed to the feed. We were fine with our FOMO-fueled vertical scrolling–until stories came along and changed the game. Even the most resource-challenged CMOs are realizing the need to develop their story strategy, a decision supported by three key drivers: engagement, visibility and insights. Engagement If there…
Source: Advertising

TikTok: Here’s How to Create an Account

When you first open video-creation application TikTok, it won’t ask you to create an account. Instead, it will simply show you a feed of videos that you can watch. Our guide will show you how to create an account within the TikTok app. Note: These screenshots were captured in the TikTok app on iOS. Step…
Source: Advertising

Dennis Publishing, Which Owns The Week, Acquires Kiplinger

Dennis Publishing, which publishes The Week, has acquired longtime family-run company, Kiplinger Washington Editors, Inc. Kiplinger, which was founded in 1920 and is based in D.C., offers financial news covering taxes, retirement and investments. Financial terms of the agreement were not made available. Kiplinger’s Personal Finance, a magazine that boasts a monthly circulation of 6000,000,…
Source: Advertising

Outbrain to Buy Fellow Native Ad Specialist Ligatus

Outbrain has signed an agreement to purchase Germany-based native advertising company Ligatus for an undisclosed fee in the latest act of the ongoing consolidation of the ad-tech sector of the media business. The all-stock deal is subject to regulatory approval, but Outbrain reported that it expects the transaction to close in the second quarter of…
Source: Advertising

Why Brands, Agencies and Media Companies Need to Collaborate to Create Conscious Content

Creating meaningful connections between brands and consumers has never been more critical or more complex. Consumer trust is at an all-time low, the traditional agency model is officially disrupted and the expectation of brands to “do well by doing good” is the new normal, meaning brands must ensure they are taking a stand on social…
Source: Advertising

Netflix Wants You to Hunt for Bonnie and Clyde in Its Immersive SXSW Activation

Netflix is taking the hunt for Bonnie and Clyde to South by Southwest. On March 9, 11 and 12, in partnership with strategic experiential shop Collide, the streaming service will host an immersive pop-up activation that will attempt to transport attendees back to the 1930s. The activation, which will take over Austin’s Banger’s Basement at…
Source: Advertising

Snapchat: Here’s How to Save Data With Travel Mode

Did you know that Snapchat allows you to save mobile data by turning on Travel Mode? When Travel Mode is active, in-application content like Snaps and Stories won’t automatically load. Instead, you’ll need to tap content that you wish to see in order to make it load. Our guide will show you how to turn…
Source: Advertising

How Black Women and Non-Black Allies Can Support Women of Color in Marketing

Over the last 12 years of working in marketing and advertising, there’s been a major shift, and the topic of diversity and how it impacts our day-to-day lives is more prominent now than ever. While some companies put a focus on creating an inclusive and diverse workforce and are being rewarded for doing so via…
Source: Advertising