Archives

January, 2019

The Process Behind Wix’s Action Movie-Inspired Super Bowl LI Spot

Wix is known for creative Super Bowl spots. Though there is always some pressure knowing that the ad will be viewed by over a hundred million people, we love rising to the challenge and have learned a lot in the process about what it takes to stand out during the biggest advertising event of the…
Source: Advertising

Direct-to-Consumer Brand Aims to Make Men’s Fertility More Affordable and Attainable

The direct-to-consumer (D-to-C) universe is filled with a seemingly infinite amount of categories, let alone brands. Mattresses, toothbrushes, clothing, sneakers, razors, and now, we can add men’s fertility to that list. Dadi, a new men’s health startup dedicated to fertility and sperm storage, believes the time is ripe for men to bypass the stuffy doctor’s…
Source: Advertising

23 Standout Stats From Salesforce’s Holiday Shopping Report

Even though the holidays are long gone, retailers and brands are already looking at data from last season to start planning for next year. A new report from Salesforce shows how the holiday season shaped up and which trends companies are paying close attention to, like mobile shopping, dates when consumers finish their shopping and…
Source: Advertising

Facebook’s Financial Results and User Totals Showed No Signs of a Controversy-Filled 2018

Facebook managed to survive a nonstop barrage of controversies throughout 2018 and post strong financial results for the fourth quarter and full year. The company reported $16.914 billion in revenue in the fourth quarter of 2018, up 30 percent compared with the year-ago period and far exceeding analysts’ consensus expectations of $16.4 billion. Revenue for…
Source: Advertising

Jeep and Ram Release 2 More ‘Big Game Blitz’ Teasers in Advance of the Super Bowl

Jeep and Ram have released two more videos in advance of the Super Bowl on Feb. 3, but the company is still mum on their official plans for the Big Game. It’s the second release this week for parent company Fiat Chrysler Automobiles, which released a trio of videos on Tuesday for Ram Trucks, Jeep…
Source: Advertising

Opportunities for Advertising With Augmented Reality Are More Popular Than Ever

Most investors and many marketers I speak with don’t quite realize what’s happening with AR ads today. I anticipate that AR advertising will account for at least 10 percent and as much as 25 percent of digital ad spending by the end of 2019. AR ads are performing incredibly well, with conversion rates in the…
Source: Advertising

Amazon Studios Returns to the Super Bowl With Teaser of Upcoming Series Hanna

After releasing its first ad for Jack Ryan during the Super Bowl last year, Amazon Prime Video will return to the Big Game on Sunday with a 60-second ad for a new upcoming show, Hanna. Based on a 2011 film of the same name, Hanna centers around a young woman, to be played by Esme…
Source: Advertising

Audi’s Super Bowl LI Spot Took a Stand—and It Paid Off

To really understand the Audi 2017 Super Bowl spot, “Daughter,” and the strong reactions it produced, you have to go back to where our country was at the time. The historic presidential election had forced us into a national conversation around how we talk to and about women, the country was bitterly divided over fundamental…
Source: Advertising

Domino’s Offers Rewards Points for Any Pizza You Eat, Even If a Competitor (or You) Made It

One thing is quickly apparent when you watch Domino’s new ad starring its CEO, Ritch Allison: the margherita pizza with a rustic crust in front of him is definitely not from Domino’s. That’s because he’s sitting in Atlanta’s Antico Pizza, a family-owned spot that was one of Allison’s favorites when he lived in the city….
Source: Advertising

Adweek Brought Together Big Brand CMOs and Next-Gen Leaders to Talk Culture, Leadership and Growth

We hosted the first Adweek Symposium last week with a single goal: to bring together a diverse group of CMOs, CBOs, CEOs, innovators and Gen ZEOs to talk openly and candidly about what’s working, what’s not and what’s possible for the current and future state of marketing. We opened the day with a lively panel…
Source: Advertising