Archives

December, 2018

Postmates Is Getting Ready to Roll Out Autonomous Delivery Robots

The on-demand delivery company Postmates is ready to move beyond bicycles, motorcycle and cars and into the realm of self-driving robots. On Thursday, the company debuted its own robot that it hopes will be able to navigate sidewalks and streets to deliver food, packages and other smaller items in urban areas. The robot, named Serve,…
Source: Advertising

Video: Adweek Mashes Up the Best Ads of 2018

We’re nearing the end of 2018, and thousands if not millions of ads have crossed your eyes over the past 12 months. Most were forgettable, but some had big impacts on our conversations and even our culture. Everything could have been a Tide ad after February. Nat Geo showed us a new kind of journey…
Source: Advertising

Facebook Audience Network Joined Google’s Open Bidding Program

Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, “Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as it’s more commonly known, has already made significant inroads in desktop and…
Source: Advertising

Nearly 500,000 People Are Livestreaming on Twitch Every Day

Livestreaming platform Twitch will end 2018 with more than 456,000 partner and affiliate streamers able to generate revenue, up over 86 percent from some 245,000 at the end of 2017. Twitch said over 248,000 streamers earned affiliate status in 2018 and more than 7,800 became partners. The video-game-centric platform added that nearly 500,000 streamers go…
Source: Advertising

Deutsch Names New Chief Creative Officer for Los Angeles Office

Deutsch named a chief creative officer for its Los Angeles office today. The agency promoted Brett Craig to partner, CCO for that office, following nearly seven years with the agency. Craig joins a Los Angeles senior leadership team that includes president Kim Getty and chief digital officer Pam Scheideler. He will be tasked with overseeing…
Source: Advertising

Questions That Can Help Brands Refocus Their Content Strategies

Marketers have long imagined their buyer journeys in the shape of a funnel, one that starts at the top with awareness, narrows through the phases of engagement and influence and ultimately culminates in a purchase. As familiar as this imagery has become in our industry, there’s one big problem with it: Almost every brand’s marketing…
Source: Advertising

The 15 Best Marketing Stunts, Activations and Odd Creations of 2018

The irony of modern advertising is that many of its best creations can barely even be considered ads. Whether they’re experiences, inventions, pranks, or simply ideas that defy terminology, these marketing concepts have consistently generated some of the biggest buzz a brand could hope for. So now that you’ve hopefully seen our picks for the…
Source: Advertising

Conservative Magazine The Weekly Standard Is Shutting Down

The Weekly Standard is shutting down after 23 years in circulation, the publication’s parent company announced today. The conservative magazine founded in 1995 by political writers Bill Kristol and Fred Barnes will publish its final edition on Dec. 17, according to a statement released by Clarity Media Group, owner of The Weekly Standard’s publisher, MediaDC….
Source: Advertising

Report Alleges Johnson & Johnson Withheld Information About Trace Amounts of Asbestos in Baby Powder for Decades

A report today released by Reuters suggests that Johnson & Johnson knew about trace amounts of asbestos in its baby powder product as early as 1971. In the wake of this report, J&J shares dropped 10 percent since this morning. Reuters analyzed company memos, confidential documents and other internal documents and found that from 1971…
Source: Advertising

Instagram: Here’s How to Use the Countdown Sticker in Stories

Instagram recently added a countdown stickers to Stories, allowing users to add an interactive countdown to their posts. For instance, users may wish to create a countdown for a special occasion, like their birthday or a holiday. Our guide will show you how to use the Countdown sticker in Instagram Stories. Note: These screenshots were…
Source: Advertising