Archives

December, 2018

The Internal Components That Make a Successful Brand Reinvention

When Dunkin’ announced they were dropping the “Donuts” from their name this past September, they were taking a page out of a longstanding brand playbook for brand reinvention: new agency, new logo, new creative campaign, new product focus. Congratulations, you’ve reset consumer expectations and set the stage for a new wave of growth and prosperity….
Source: Advertising

YouTube: Here’s How to Mute Notifications in a Chat

Did you know YouTube allows you to turn off notifications for individual chats? Our guide will show you how this is done. Note: These screenshots were captured in the YouTube application on iOS. Step 1: Tap “Inbox” at the bottom of the screen to go to your message inbox. Step 2: Tap the chat you…
Source: Advertising

How Brands Can Navigate a Video World of Celebrity Creators

The story of YouTube is one of continuous reinvention. From the early days of chaos and cats to the wave of viral videos to the rise of a new type of entertainment personality, the platform has kept its audience enthralled by refusing to stand still. For brands and marketers, however, this constant shapeshifting has presented…
Source: Advertising

How the Advertising Landscape Will Continue to Evolve in 2019

Advertising has historically been powered by media. While this is still the case, technology is increasingly at the industry’s center of gravity. This shift, along with outside influences ranging from the economy to politics, has brought the industry to a pivotal moment. Everything from how and where we connect with consumers to the architecture of…
Source: Advertising

7 New Year’s Eve Episodes to Stream on Netflix

New Year’s Eve is the perfect time to get dressed up in your fanciest outfit, pop open a bottle of champagne, and celebrate the end of the past 12 months while getting ready to ring in Jan. 1. You might be thinking about heading out to a jam-packed public event or perhaps you’re going to…
Source: Advertising

The Top 10 Changes to Come to Marketing and Technology, According to Marketers

This past year was the year of GDPR, Facebook breaches, the decentralized web and blockchain, to name a few. These topics will no doubt remain relevant in 2019, but we asked marketers how they see these themes evolving and what else they think is on the horizon. Here are their top 10 predictions for data,…
Source: Advertising

Adweek’s 25 Most Popular Brand Marketing Stories of 2018

In 2018 brands were on a mission to connect with people more than even. Sometimes brands (hey, Nike) felt it best to take a stand for an important issue or cause, while others used their creative prowess to make stunning ad campaigns that you could watch over and over again–think Apple’s HomePod ad. Then there…
Source: Advertising

How Using Addressable TV Can Reduce Repetitive Ads

There’s a reason why all the digital platforms and tech giants are prioritizing TV. It’s a time-tested medium that drives results for marketers while engaging consumers through sight, sound and motion. But brands need their marketing dollars to work harder. They are working with fewer, more strategic partners, and driving performance and results is as…
Source: Advertising

People Who Share News Articles Trust Them, But People Who Research Them Don’t

The John S. and James L. Knight Foundation teamed up with analytics firm Gallup on an experiment to examine the level of trust in news articles being shared over the internet, both from the people doing the sharing and the people receiving those links and looking into matters further. This study was conducted using Gallup’s…
Source: Advertising

Publishing Underwent Massive Disruption but Remains Grounded With Quality Content and Emerging Tech

No one can argue that publishing hasn’t gone through monumental changes, which is especially seen over the course of 2018 with the many print publications that shuttered this year, like Glamour, or at the very least drastically reduced their print schedules, like Seventeen. There was also the buying and selling of popular digital publications, like…
Source: Advertising