Archives

November, 2018

When Santa’s Naughty List Gets Leaked, One Kid Hatches a Plan to Turn Everyone Nice

The holidays wouldn’t be the holidays without fond memories of Christmas cookies, spools of wrapping paper and the vague, overhanging threat of ending up on Santa’s naughty list. Just the idea of receiving little more than coal and judgment on the most magical day of the year was enough to get most of us to…
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This Holiday Ad Charmingly Captures the Joyful, Awkward Love of a Father for His Son

In a span of 90 seconds, French telecom company Bouygues tells the story of a father-son relationship come full circle in a heartwarming video that’s just right for the holidays. The spot by BETC Paris starts with a Christmastime scene of a father dancing in front of his diaper-clad son to Redbone’s “Come and Get…
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The Game Awards Will Be Livestreamed on Twitter Dec. 6

Video game and esports awards show The Game Awards 2018 will be livestreamed on Twitter for the third consecutive year. A preshow will be livestreamed via @thegameawards at 5:30 p.m. PT/8:30 p.m. ET Dec. 6, followed by the two-hour event, and it can be accessed by logged-in and logged-out users. The livestream will also feature…
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YouTube Stories: Here’s How to Create and Share a Stories Post

YouTube expanded the availability of its YouTube Stories feature for creators, which allows them to share photos and videos with viewers (both subscribers and non-subscribers) that will remain visible in the YouTube mobile application for seven days. So far, this feature is only available for eligible creators with more than 10,000 subscribers. If you qualify,…
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All Episodes of Buffy the Vampire Slayer, Angel, Firefly Are Now on Facebook Watch

Fans of Buffy the Vampire Slayer, Angel and Firefly now have a new way to satisfy their appetites, as every episode of the three classic television shows is now available on Facebook Watch, thanks to a partnership with 20th Century Fox Television. Buffy star Sarah Michelle Gellar broke the news in a promotional video on…
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Trade Body to Roll Out ‘TAG Threat Exchange’ Following FBI Bot Takedown

Earlier this week, the U.S. Department of Justice indicted several foreign nationals alleging a digital advertising fraud scheme worth more than $30 million. This followed an FBI-led investigation aided by the trade group the Trustworthy Accountability Group (TAG). In the first half of this year, TAG rolled out a beta version of a platform for…
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A Close Friends Sharing Option Was Added to Instagram Stories

Instagram began rolling out a Close Friends feature for Instagram Stories, enabling people to share their Stories solely with their customized lists. The feature is rolling out to iOS and Android users globally Friday, and people can compile their lists by going to their profile and tapping Close Friends on the side menu. Instagram said…
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As Shake-ups Continue to Hit the C-Suite, the Role of the CMO Is Most Often Rebranded

As companies struggle to keep pace with rapid changes in business, culture and consumers, they’re appointing more and more chiefs to cover what they might be missing. Overall, it’s the CMO role that has seen the most tinkering. Two popular substitutes are chief brand officer or chief commercial officer. Another popular CMO rebrand for companies’…
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Q&A: How Payless Brilliantly Bamboozled Fashionistas With Its Fake Luxury Pop-up, ‘Palessi’

There may be a few schools of thought on why the Payless faux boutique stunt has attracted so much attention this week, with its videos of Los Angeles fashionistas paying $600 for $20 shoes going viral within hours of launching on social media. One: It’s a brilliant marketing move that calls attention to stylish footwear…
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Intel to Shutter In-House ‘Agency Inside’ Creative and Production Operations in Strategic Pivot

Silicon Valley tech giant Intel has laid off all of the creative and production staffers at Agency Inside as it prepares to focus the in-house hub it launched about three years ago only on account services, according to Teresa Herd, vice president and global creative director at Intel. Herd added that the company is reorganizing…
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