Archives

October, 2018

It’s Time for Ad-Tech Companies to Step Up and Prioritize Gender Diversity

Ad tech is a highly competitive and increasingly commoditized industry, one where innovation and creative problem-solving are essential to success. A great way to cultivate those capabilities is by developing and retaining a diverse workforce–but too few ad-tech companies do that right now. Here’s what we can do more to promote a gender-inclusive industry. A…
Source: Advertising

CBS Launches Another Streaming Service for Entertainment Coverage

CBS is launching another streaming service–this time, with a focus on entertainment. ET Live, a free, ad-supported network, will offer live coverage of top entertainment stories in collaboration with CBS Interactive and Entertainment Tonight. “For us, this is another advancement of our model to create this portfolio of best-in-class direct-to-consumer streaming services,” said Rob Gelick,…
Source: Advertising

A Vampire’s Bloodlust Gets Clock-Blocked in PlayStation’s Fun Ad About Distracting Details

If you happen to find yourself surrounded by a gaggle of bloodthirsty vampires this Halloween, don’t fret. Even without a wooden stake or holy water at your disposal, you may be able to slip away with the help of chic accessories. At least, that appears to be the saving grace for the protagonist in PlayStation’s…
Source: Advertising

Twitter’s 280-Character Limit Has Led to More Usage of ‘Full Words and Phrases’

Are people using fewer abbreviations since Twitter extended the character limit for tweets to 280 last November? Twitter Data said in a tweet that it has “seen an increase in people writing out full words and phrases.” More space has brought about more politeness, as well, as Twitter Data added that people are saying please…
Source: Advertising

Hill Holliday Names Dave Bolger Chief Media Officer in Round of Leadership Promotions

Hill Holliday president Chris Wallrapp announced three strategic leadership promotions today across the agency’s media, strategy and production departments. The agency promoted Dave Bolger to chief media officer for Trilia Media, tasked with leading the strategic direction for Hill Holliday’s media agency. Bolger returned to Hill Holliday from OMD in 2016, overseeing the Activision and…
Source: Advertising

This Newsstand Is Filled With Inaccurate Headlines You May Have Seen on Social Media

What better way to take a stand against disinformation than taking “headlines” seen online, printing them on fake magazine covers and placing them in a mock newsstand? That’s the route the Columbia Journalism Review took in a project created by TBWAChiatDay New York. The newsstand, which is located on a busy corner near Bryant Park…
Source: Advertising

Apple Used Found Footage to Show Hidden Glimpses of the World’s Most Creative Minds Hard at Work

There are times when simplicity is best. Unnecessary complexity can muddy the creative waters, especially when it comes to advertising and marketing. In the case of Apple, found imagery is a compelling way to convey how its products are ubiquitous among creatives in the brand’s new film, entitled “Make Something Wonderful.” Ostensibly, the ad–supporting the…
Source: Advertising

R/GA Names New Generation of Leadership as Founder Bob Greenberg Exits CEO Role After 40 Years

For the first time in more than four decades, R/GA will soon deliver its trademark “transformation at speed” to clients worldwide without ad legend Bob Greenberg at the helm. The IPG agency announced in an all-staff meeting today that its founder, executive chairman and CEO will officially relinquish the latter title on Jan. 2. Sean…
Source: Advertising

Why Brands Need to Prioritize Real Influencers Over the Fake Ones

As marketers, it is certainly important to have a sense of humor about our industry and not take ourselves too seriously. There are big, bold creative campaigns that fall flat, unfortunately placed media that shows up within the wrong context and the jargon-infused version of the English language we are all fluent in. But then…
Source: Advertising

This Knifemaker Urges People to Keep Their Hands ‘Sharp’ by Making Stuff

Knifemaker WR Case & Sons seeks to cut through the clutter by focusing on hands using blades to create, repair and refurbish, rather than obsessing over the shiny tools themselves. Our hands, we’re told, “have become all thumbs.” Thanks to technology, we’ve lost the ability to build bookcases, fix cars and julienne potatoes. We must…
Source: Advertising