Archives

September, 2018

SNL’s 10 Best Ad Parodies, as Selected by Some of Advertising’s Top Creatives

Saturday marks the premiere of Saturday Night Live’s 44th season. That’s a lot of comedy over the years for what is a genuine American institution. Adam Driver, who starred in one of the funniest shorts in the show’s recent history, hosts this year’s first episode with musical guest Kanye West. The sketches are the main…
Source: Advertising

Hershey Adds Droga5 to Its Creative Roster Without a Review

Hershey has moved creative responsibility for several of its most prominent candy brands to Droga5. “Droga5 has joined Hershey’s roster of creative agencies,” a company spokesperson said. “Droga5 is highly innovative and has consistently demonstrated their ability to develop breakthrough creative over the past decade. We are eager for them to develop revolutionary work for…
Source: Advertising

ESPN Promotes 15-Year Veteran Laura Gentile to Lead Marketing Team

ESPN announced today that it has promoted Laura Gentile to lead its promotional efforts as svp, marketing. The new role comes after 15 years with the organization for Gentile, who joined ESPN in 2003 as director of advertising and marketing. She has moved through a variety of positions including vp, chief of staff and founder…
Source: Advertising

Thursday Night Football Is the Only Thing That Matters in High-Octane Campaign Helmed by ‘I, Tonya’ Director

Just over one year ago, Wieden + Kennedy painted college football fandom as a war of rival tribes in its debut campaign for Fox Sports. The exhaustive work ultimately encompassed 17 spots, including an anthem, two ads dedicated to specific games and 14 deep dives into the cultures of particular schools. This week the agency…
Source: Advertising

Google Adds Custom Performance Metrics, Opening Themselves Up to More Scrutiny

Almost 40 cents in every dollar spent on digital advertising is pocketed by Google, therefore accurate reporting tools for such a platform are crucial for marketers to ensure their campaign spend is performing sufficiently. Google has historically been criticized for “marking its own homework.” Earlier this week, it took strides to satisfy advertisers’ calls for…
Source: Advertising

How ‘Swarming’ Can Boost Writers’ Creativity and Prevent Burn Out

When it comes to workflow, most creative agencies function in a simple linear structure. Large-scale writing projects are divvied up between team members. A single employee is in charge of a single project end-to-end, with others usually giving only skin-deep or advisory feedback. Sure, it works. But the whole purpose of a creative agency is…
Source: Advertising

How Hackathons Can Help Brands Appeal to Consumers’ Lizard Brain Need for a Challenge

Until recently, brand strategy centered on appealing to the lizard brain in us all, influencing our behavior to drive sales with well-known levers of manipulation: vanity, fear, pride, greed, the desire for love, safety, control and power. But brands and the consumers they court have evolved. It turns out both parties want more from this…
Source: Advertising

Dreamforce Unfazed as Protests and Stunts Crash the Conference

Tech companies in San Francisco are no strangers to controversy, and Salesforce was met with two different ones at Dreamforce, the company’s annual conference. On Sept. 25, the first day of the conference, attendees could look up to the sky and see a “#Failsforce” branded blimp floating above them. On the ground, a makeshift 14-foot…
Source: Advertising

This New Tool Makes Eye-Tracking Tech More Accessible to Web Designers

When it comes to understanding how exactly people browse the web, the eyes don’t lie. At least that’s the premise of an increasingly popular practice among web designers and advertisers: the use of biometric technology to track and test consumer’s eyes as they roam around a screen. Proponents say these devices, which range from infrared…
Source: Advertising

WhatsApp: Here’s How to Forward a Status Post to a Chat

Did you know that WhatsApp allows you to forward your Status posts directly to your contacts within a chat? Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp application on iOS. This process is slightly different on iOS and Android. Also note, our guide will show you how…
Source: Advertising