Archives

August, 2018

Wunderman Elevates Head of Operations to Chief Operating Officer, North America

WPP-owned global digital agency Wunderman today announced the promotion of Robyn Tombacher to the newly-created role of COO of North America, effective immediately. She previously served for the past two years as head of operations of North America. Under the new role, Tombacher will be responsible for creating then implementing an operational strategy across digital,…
Source: Advertising

The Content Revolution Is Here, and It’s Time for Brands to Embrace It

We live in a golden age of content creation. The mass creative class is generating more quality, authentic content than we know what to do with. Now with Instagram having recently launched its own video app to compete with Snapchat and YouTube, it’s clear that social media is ground zero for consumer-created content, the content…
Source: Advertising

HBO’s Celebration of Female Talent in New #BecauseofHer Campaign Has Already Drawn 2.5 Million Views

HBO has cleverly retooled scenes from shows like Ballers and Insecure to surprise the viewer, shifting focus from the talent featured to reveal the female talent working for the network behind the scenes. The point isn’t just to trick the viewer but to showcase the women working behind the camera with a new campaign, “Because…
Source: Advertising

How to Stand Out and Retain New Consumers in the Back-to-School Shopping Chaos

Over the last 20 years, one of the constants that I observed in my work with major retailers to establish customer loyalty is a consistent five- to seven-point decline in customer satisfaction beginning the end of July and running through Labor Day. Initially, this was easy to write off as a statistical anomaly, but over…
Source: Advertising

The NFL Taps Activision Blizzard’s Tim Ellis to Be Its New CMO

The NFL is adding to its team, announcing Mark Ellis as its new CMO. Ellis, who most recently served as the chief marketing executive for Activision Blizzard Inc. (the video game holding company behind brands like Guitar Hero and Call of Duty), will start in his new role next month, on September 17. Before Ellis’…
Source: Advertising

To Promote Its New Streaming Service, a Brewery Launched Parody Site Beer.Porn

In the Instagram era, it’s become pretty easy to tack “porn” after any food, drink or hobby, but one British brewing company is taking the trope a big step further. Scottish craft brewer BrewDog has booked Beer.porn and packed it with cheeky (but sfw) videos, all as a promotion for its recently launched paid streaming…
Source: Advertising

3 Ways Ecommerce Marketers Can Compete Head-to-Head With Google

For a long time, the digital ecosystem consisted of two distinct worlds: search and commerce. Search companies like Google offered a way for users to find information, and commerce companies sold things users wanted. These were two separate business models with different revenue sources, served by marketers with different skill sets. Today, the lines between…
Source: Advertising

Facebook Cracked Down on Myanmar Military Accounts and Content

Facebook’s efforts to keep its platform safe in Myanmar have accelerated to the point of banning several military officials. The social network said in a Newsroom post that 20 individuals and organizations have been banned, including Senior General Min Aung Hlaing, commander-in-chief of the armed forces, and the military’s Myawady television network. A total of…
Source: Advertising

How to Keep B2B Marketing Simple and Focused

Since I started in media over 20 years ago, I’ve been hearing the same thing from my B2B clients: “I can’t prove our efforts are having any impact on the business.” Or to quote the overused Wanamaker quote, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”…
Source: Advertising

Forget Ted Talks: The Richards Group Wants University Students to Tune In to Stan Talks Instead

The Richards Group and the University of Texas are bringing real-world lessons to advertising students nationwide through a reimagining of the popular Ted Talks lecture series. Launched ahead of the upcoming fall semester, Stan Talks garners critical insights from some of the industry’s most esteemed practitioners, with The Richards Group founder and principal creative director,…
Source: Advertising