Archives

August, 2018

Twitter Reveals New Policies and a Certification Process for Ads on National Issues

Twitter began prepping in May for November’s U.S. midterm vote, when it created election labels for candidates for Congress and governor. Now the social network is turning its attention to ads regarding “legislative issues of national importance.” Twitter announced a new ads policy and certification process for ads advocating for issues such as abortion, civil…
Source: Advertising

With Beaches Packed for Labor Day, Aerial Ad Players Go Big for Their ‘Super Bowl’

While Labor Day was created to celebrate the American worker, the full holiday weekend has long been more about giving summer an unofficial send-off. Beachgoers ritualize the occasion like no other group, especially along the mid-Atlantic and Northeastern Seaboard, where crowds of sandy-footed frolickers get particularly dense in places like Ocean City, Md., the Jersey…
Source: Advertising

WhatsApp: Here’s How to Change Your Chat Wallpaper

Did you know that WhatsApp allows you to change the wallpaper, or background, of your conversations? Our guide will show you how this is done. Note: These screenshots were captured in the WhatsApp application on iOS. Step 1: Tap “Settings” in the bottom-right corner of the screen. Step 2: Tap “Chats.” Step 3: Tap “Chat…
Source: Advertising

3 Behavioral Science Principles That Can Move the Needle Forward in the Workplace

Behavioral science is one of the most powerful disciplines for learning about human emotion and decision-making. While we know how to leverage behavioral science principles in marketing and advertising to connect with consumers, we rarely think about how these psychological principles can be applied to ourselves inside the workplace to help us work more effectively…
Source: Advertising

How Good Storytelling Can Keep Your Brand in Its Branded Content

Society is obsessed with consuming and creating content–we simply can’t get enough of it. Every second, there is more content being produced than ever before. In a world where attention is the most valuable commodity, if you aren’t producing solid storytelling, it’s like shouting into the wind. Enter branded content into the conversation. There are…
Source: Advertising

How a Short-Term Sacrifice Can Lead to Long-Term Benefits

In 2011, Patagonia ran a full-page ad in The New York Times that featured its best-selling R2 coat below a banner that read “Don’t buy this jacket.” Published on Black Friday, one of the most profitable shopping days of the year in the U.S., the unconventional ad copy continued on to detail how Patagonia’s products…
Source: Advertising

3 Areas Where Influencer Marketing Needs Further Development

In the last few weeks the influencer marketing industry has had a particularly important spotlight shone on some of its big issues by Unilever’s Keith Weed. I believe it all comes down to that all-important word: trust. Can brands trust influencers? Can influencers trust brands? Can consumers trust influencers? The answer is yes, however, there…
Source: Advertising

Amazon Reportedly Planning to Launch an Ad-Supported Video Service

Amazon.com has an ad-supported TV service in the works that would be free to those who use the company’s Fire TV streaming devices, The Information reported. The service is reportedly being developed by the Internet Movie Database (IMDb), which Amazon acquired in 1998. It will be called “Free Dive.” Spokespersons for Amazon did not immediately…
Source: Advertising

NewFronts West Coast Lineup Will Include Companies Like Snap Inc. and the Los Angeles Times

The Interactive Advertising Bureau has announced the lineup for its NewFronts presentation on the West Coast. The lineup, touted by IAB as the “initial” 14 media companies that are now on board, will include the Los Angeles Times, Snap, Inc., the Ellen Digital Network and The New York Times. Unlike the East Coast version in…
Source: Advertising

WhatsApp: Here’s How to Turn on Two-Step Verification

Did you know WhatsApp allows you to turn on two-step verification in order to add extra security to your account? When this feature is turned on, you’ll need to enter a PIN each time you register your phone number with WhatsApp in the future. Our guide will show you how to turn on two-step verification…
Source: Advertising