Archives

July, 2018

This Beer Company Wants Your Resume to Whip Around a Nascar Track at 200 MPH

It’s not easy out there for a recent college grad. In addition to facing a mountain of student loan debt, there’s the added stress of landing the first job amid a crowded field of applicants. AB InBev’s low cost, American light lager brand Natural Light is doing its part to help reduce that stress–an, ahem,…
Source: Advertising

How a Focus on Innovative Performance Can Sync Media and Creativity

Is our creative investment really paying off? That’s a big blind spot for a generation of marketers hyper-focused on media efficiency. In fact, most shy away from looking because it seems so much easier to pressure media into delivering more audience at a lower cost per thousand (CPM) and say you raised your return on…
Source: Advertising

DJ Khaled Stunned by His Son’s Business Acumen in Wonderfully Weird Apple Music Spot

Hollywood loves a talking baby–whether that’s with a fantastically strange tale of corporate greed (see: Boss Baby) or a surprisingly poignant account of babies speaking long before babies should actually speak (see: the Look Who’s Talking franchise)–so it was really only a matter of time until someone created a narrative featuring a real famous baby…
Source: Advertising

How Google Home Is Improving Its Marketing to Close the Gap on Amazon

This year, more than 35 million Americans will use a voice-activated assistant device at least once a month. According to eMarketer, that’s up nearly 130 percent since 2017. Amazon and its Echo line of smart speakers commands more than 70 percent of the voice market, while Google Home trails at approximately 24 percent. As it…
Source: Advertising

LinkedIn: Here’s How to Delete a Comment You’ve Posted

Did you know that LinkedIn allows you to delete the comments you’ve made on other users’ posts? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn application on iOS. Step 1: Tap the three dots in the top-right corner of the comment you wish to delete. Step…
Source: Advertising

Twitter Is Going the Academic Route to Measure Its Public Conversation Health Efforts

Twitter revealed the winners of the request for proposals it issued in March to devise ways to measure the overall health of public conversation on its network. The social network said in March that nonprofit research organization Cortico developed four indicators to measure conversational health–shared attention, shared reality, variety of opinion and receptivity–and it was…
Source: Advertising

To Celebrate 50 Years of the Big Mac, McDonald’s Debuts Its Own ‘Currency’

Brands using blockchain or its own form of cryptocurrency is definitely a thing now. Predictably, technology companies like Microsoft use it to significant effect, yet puzzlingly, other brands have jumped on the bandwagon. AB InBev put beer on the blockchain this summer–and Oscar Meyer’s bacon-based currency and Burger King’s Whoppercoin in Russia stand out as…
Source: Advertising

Under Armour Parts With Adrienne Lofton, SVP, Global Head of Brand Management

Under Armour has parted ways with Adrienne Lofton, svp, global brand management, a spokesperson confirmed today. She was the organization’s most senior marketing executive. The apparel company reportedly announced the news in a memo that went out to all staff this morning. The reasons for Lofton’s departure are unclear at this time, though one party…
Source: Advertising

Sony Crackle Keeps ‘Chugging Along’ While Looking for a Potential Partner

Sony Crackle has a new name–formerly known as Crackle before its rebrand–and now the free, ad-supported streaming service is looking to bring on a potential partner that could help it become more competitive in the burgeoning OTT marketplace. But as the process kicked off last week, it’s business as usual at Sony Crackle. “It’s really…
Source: Advertising

Samsung and Publicis Expand Partnership as Leo Burnett Takes Over Global Creative TV Duties

Samsung has awarded more work to Publicis Groupe, expanding its existing partnership with the holding company, by naming Leo Burnett lead agency solution for its global visual display business (meaning TVs) following a review. Leo Burnett said in a statement that Publicis-owned Starcom will provide media planning and buying “expertise” on the business as Samsung’s…
Source: Advertising