Archives

June, 2018

Inside Nike’s Most Successful Failure

CANNES, France–Many brand marketers love to say they value bold ideas and taking risks, but few would likely have the stomach for a project like Breaking2. Both ambitious in goal and massive in logistical scope, Breaking2 was Nike’s attempt to run a marathon in less than 2 hours–which would require beating the current record not…
Source: Advertising

As Waste Plagues the Fast-Fashion Industry, Asos Is Taking a Step Toward Sustainability

Sustainability is not a new concept in the fashion industry. The past decade has seen the rise of eco-friendly brands such as Reformation, Veja, and Simon Miller. Luxury fashion houses such as Burberry have reportedly shifted towards a more ethical approach, and more household names like Gap and Nike have followed suit. But what the…
Source: Advertising

Tech and Media Companies Are Teaming Up to Keep Brazil’s Elections Fake-News-Free

Voters in Brazil are set to go to the polls and choose a president starting Oct. 7 and running through Oct. 28, and the Comprova initiative was established to help ensure that the news those voters see is authentic. Platforms including Facebook, Twitter, Google and NewsWhip are teaming up with First Draft, a project based…
Source: Advertising

Best Western Is Turning to IBM Watson’s AI to Help Travelers Plan Summer Vacations

Ahead of the July 4 holiday, Best Western is debuting an ad campaign to provide travel tips, destination recommendations, special offers, and of course, local accommodations. That’s standard fare for the summer. The difference for this campaign? Best Western is turning to artificial intelligence with IBM Watson. The campaign, which begins today, will run across…
Source: Advertising

Of Course Gummy Shoes Are the Best Way to Celebrate James Harden’s MVP Honor

In celebration of James Harden’s MVP title, Trolli’s artisans, working entirely in the medium of gummy, crafted 12-pound gummy replicas of Harden’s Adidas’ Harden Vol. 2s MVP edition sneakers. The gummy creations contain a mix of raspberry, lemon, strawberry and blackberry-flavored Trolli candy. The MVC (most valuable candy) sneakers go on sale today for a…
Source: Advertising

85% of Conservatives Believe Social Networks Censor Political Speech, According to Pew Study

Do technology companies lean liberal when it comes to supporting political views? Respondents to a recent study by Pew Research Center seemed to think so, with 72 percent going as far as to say that they believe social media companies actively censor political views that clash with their own. Pew surveyed 4,594 U.S. adults between…
Source: Advertising

The Best Cannes Lion Is Actually Bronze, Argues This Creative Who Just Won a Bronze Lion

If you work in advertising, your chances of winning any Cannes Lion is incredibly slim. And just think, if you don’t work in advertising, the odds are even worse. So who are we to begrudge anyone a win, whatever the color? While most of Adweek’s coverage from the festival has focused on Grand Prix, Titanium…
Source: Advertising

This Lovable Aardman Animation Is a Cautionary Tale and a ‘Dam’ Good Lesson

Dammy, a Canadian beaver, learns vital safety lessons in this tuneful Aardman-animated video from Ontario Power Generation. Our anthropomorphized hero–his big, flat tail jutting out from the seat of his pants–loves to fish from a rowboat, and dreams of landing “the big one.” Alas, his quest takes him perilously near a massive hydroelectric dam. “Don’t…
Source: Advertising

Twitter Gets Another Head of Product as Part of a Reorganization

Twitter CEO Jack Dorsey unveiled a comprehensive reorganization, highlighted by general manager of video and former Periscope CEO Kayvon Beykpour succeeding GM, consumer product and engineering group Ed Ho as product lead. Beykpour becomes the sixth head of product at the social network since early 2014. Dorsey announced the moves in two tweets, here and…
Source: Advertising

Inside Google’s Mission to Inspire—and Hire—Diverse Creatives at Cannes Using the Creative Campus

It’s rare to hear a company take to task its past work, especially at the Cannes Lions Festival of Creativity. But that’s exactly what Google executives did during the kickoff breakfast for the company’s Creative Campus–a program designed to support 45 young creatives with different perspectives–touching on areas where the marketing was too hip or…
Source: Advertising