Archives

May, 2018

5 Ways CPG Brands Can Shift Their Techniques to Remain Relevant

It is no surprise: Google, Amazon, Apple and Netflix are among the most relevant brands today. They have achieved this by being customer-obsessed, guiding their actions through purpose and continuously innovating. It sounds straightforward, but remaining relevant is a real challenge. Established CPG brands are losing relevance according to Prophet’s Brand Relevance Index. While they…
Source: Advertising

When Done Right, Extreme Stunts Can Catapult a Brand Into the Public Eye

In the ever-flowing sea of content, whether it be ads or branded messaging, brands are having to find more exciting ways of ensuring their audience both sees and engages with their efforts. Some brands, however, are taking it further than others. Extreme marketing involves a brand pushing the limits of human endeavor, often by performing…
Source: Advertising

Skincare Giant Beiersdorf Sends Its U.S. Media Account to OMD

German skincare brand Beiersdorf, whose products include Aquaphor, Eucerin and, most prominently, Nivea, has awarded its U.S. media planning and buying account to OMD after a competitive review. The Omnicom network effectively won the business back from Dentsu’s Carat, which picked it up in a 2010 review. A client spokesperson confirmed that OMD has been…
Source: Advertising

ANA Acquires Data & Marketing Association to Help Marketers Adapt to a Data-First World

One of the ad industry’s best-known trade associations is merging with another: Today, the Association of National Advertisers (ANA) announced their acquisition of the Data & Marketing Association (DMA, previously known as the Direct Marketing Association). As a part of ANA, DMA will operate as its own division within the company and will be led…
Source: Advertising

Could This Alternative to Bubble Wrap Reduce Ecommerce’s Dependence on Plastic?

Plastic waste has risen to the level of environmental crisis, and the ecommerce boom, which is heavily dependent on plastic for safe deliveries, certainly contributes to the problem. In light of this, Metsa Board, a European producer of paper products, recently launched the “Better With Less” competition to find packing solutions for the fastest-growing types…
Source: Advertising

In a New Spot Addressing the Chicken Shortage, KFC UK Resurrects the Colonel

It looks like something straight out of a dystopian horror flick, but any trepidation evaporates as soon as the Colonel emerges in a “blaze of herbs and spices” in this latest spot by KFC U.K. Colonel Sanders is back in the UK for the first time in 40 years. It’s a fitting return for the…
Source: Advertising

United Adworkers Says It Requested Dan Fietsam’s Resignation Following Sexual Harassment Allegations

Following news that Milwaukee agency Laughlin Constable had fired CCO Dan Fietsam, who also resigned from his role as president of United Adworkers following unspecified allegations of sexual harassment, the UA organization posted a letter yesterday sharing “additional context surrounding the events and our subsequent actions.” United Adworkers originally shared a letter in which Fietsam…
Source: Advertising

The Secret to Marketing Marijuana Lies With Cannabis Influencers

It’s official: America’s fastest growing industry is cannabis. While opportunity seems plentiful for the marketing firms embracing this new business, they face a number of challenges not seen in more traditional industries. A particularly newsworthy topic facing cannabis-centric marketing agencies today has to do with the challenges of advertising through digital media channels. As marijuana…
Source: Advertising

Ambien Claps Back at Roseanne Barr After She Blames Her Racist Twitter Tirade on the Sleep Aid

Everyone knows there are some weird side effects from taking sleep aid Ambien, but Roseanne Barr’s vitriolic racism is not one of them, at least according to Ambien manufacturer Sanofi. The controversial sitcom figure went on a racist Twitter rant yesterday directed at Valerie Jarrett, a senior adviser to former President Barack Obama, which she…
Source: Advertising

Will Martin Sorrell’s New Tech and Data-Focused Venture Upend Advertising’s Old Guard?

The rumors, of course, were true. Today the board of Derriston Capital, a publicly traded but heretofore obscure London firm that specializes in acquiring the makers of medical technologies, confirmed a pending “reverse takeover” whereby it will be folded into S4 Capital, the newly incorporated company launched by former WPP CEO Martin Sorrell. (The entity…
Source: Advertising