Archives

April, 2018

The Key to Mastering Marketing Attribution? Aim for Consistent Imperfection

During a recent trip to the chiropractor, it occurred to me that technology vendors and marketers are way out of alignment when it comes to measuring the impact of marketing programs. The tension began several years ago when a new software category emerged, clinically dubbed “marketing automation,” which promised to turn the craft of marketing…
Source: Advertising

Pinterest: Here’s How to Send a Text Message on Mobile

Previously, we taught you how to send a Pin to another user in the Pinterest mobile application. But what if you just want to send a text message to another user? Our guide will show you how this is done. Note: These screenshots were captured in the Pinterest app on iOS. Step 1: Tap “Notifications”…
Source: Advertising

WPP Avoids Expected Drop in Earnings as New Leadership Recognizes the Threat Consultancies Pose

WPP’s like-for-like revenue dropped only 0.1 percent during the first quarter of 2018, beating estimates that predicted a more significant slowdown for the world’s largest advertising company. New business also amounted to a healthy $1.737 billion for the quarter. This report followed the most dramatic period in decades for the holding group, which recently parted…
Source: Advertising

Brand Safety and Content Creators Are Hot Topics on Day One of NewFronts

Ahead of the 2018 Digital Content NewFronts, MediaLink, in partnership with YouTube, had a panel discussion this morning to kick off the week-of presentations. So, what were some of the topics of conversation? In the event room at Google’s NYC headquarters, as early-morning attendees munched on fresh fruit and pastries, the panelists discussed brand safety….
Source: Advertising

GS&P CCO Margaret Johnson Appointed 4th Chair of Ad Council’s Campaign Review Committee

The Ad Council has appointed San Francisco’s Goodby Silverstein & Partners chief creative officer Margaret Johnson as the fourth governing chair of its Campaign Review Committee. The committee, which reviews the campaigns produced by the Ad Council, is comprised of four teams led by McCann global creative chairman Rob Reilly; IfWeRanTheWorld founder and CEO Cindy…
Source: Advertising

Facebook Added a Sleep Mode to Messenger for Kids

Parents now have a way to make sure their offspring aren’t sneaking peeks at Messenger Kids under their blankets while they’re supposed to be asleep. Product manager Tarunya Govindarajan announced in a Newsroom post that a sleep mode was added to the Messenger Kids application, enabling parents to set predetermined “off times” on the devices…
Source: Advertising

Maria Menounos on Starting a Podcast, Her Relationship With Advertisers and the Evolution of AfterBuzz TV

Maria Menounos is an Emmy-winning radio show host, producer and entrepreneur. Menounos, who recently survived surgery to remove a brain tumor, talked with Adweek about her AfterBuzz TV network and how it’s grown into a company with six state-of-the-art multicam studios, more than 100 weekly shows and over 150 countries reached, and how she juggles…
Source: Advertising

It’s Time for Brands to Jump Headfirst Into the Conversational Marketing Sphere

Brands have only scratched the surface of their marketing potential. Nearly 70 percent of digital sharing happens outside of social networks, out of sight of most marketers. I call this messaging area the conversational space. It encompasses all digital messaging and represents a huge opportunity for understanding consumers better than ever before. Consumer conversations have…
Source: Advertising

IPG Outperforms Ad Industry on Strength of New Business Wins Despite Missing Q1 Targets

IPG outperformed its holding company rivals in the first quarter of 2018, hinting that its business might be on steadier ground. Still, the company slightly missed its earnings and revenue targets, and its stock price was down 1.15 percent at press time. One reason for the encouraging performance is that, unlike other “big five” companies,…
Source: Advertising

In a Clever Twist, Ikea Shows How a Bad TV Ad Can Turn Into a Good Ad for Ikea

Ikea’s home-country agency, ?kestam Holst, is really doing an impressive job turning boredom into a marketing medium. The Stockholm-based creative shop, Adweek’s International Agency of the Year for 2017, debuted a preroll campaign last fall that practically (and sometimes literally) begged you to skip its long and pointless ads. Perhaps because the clips were so…
Source: Advertising