Archives

March, 2018

Snapchat Takes a Jab at Instagram and Calls Itself a ‘Camera’ in First TV Campaign

Snapchat has an awareness problem. While just about everyone under the age of 25 has most likely downloaded the app and uses it regularly, the vast majority of adults don’t understand Snapchat’s vernacular of Snaps, stories and dancing hot dogs. So, Snap is running its first TV campaign during the Final Four on TBS tonight….
Source: Advertising

Adobe’s CMO on Her Marketing Career, Life in Silicon Valley and What’s Next

Like many college graduates, Adobe’s CMO, Ann Lewnes, graduated, did an internship but couldn’t find a job. So, she moved to California and 30 years later, she’s now a top executive at Adobe, where at the company’s annual Adobe Summit, she interviews all types of celebrities and explains many of the company’s newest products. Adweek…
Source: Advertising

(Not Quite) April Fools’! Brand Pranks Are Out in Full Force Already

The awesome thing about April Fools’ Day in the digital age is that you’re less likely to worry about finding tacks scattered on your favorite chair or some buffoon whipping out a whoopie cushion. The best gags are bound to happen online, where we can review them with the amused distance of fake news connoisseurs…
Source: Advertising

Adweek’s Spectacular Once-in-a-Lifetime Subscription Sale Extravaganza

Snag yourself a fresh Adweek subscription, hot off the presses! There’s basically nothing an Adweek magazine can’t do! This limited offer runs through this weekend only, so don’t delay, act fast!
Source: Advertising

After Roseanne’s Huge Return, ABC Quickly Renews for Next Season

Less than 48 hours after Roseanne returned to enormous ratings, ABC has already picked up the revival for another season. On Tuesday, the hour-long return of Roseanne in its former 8 p.m. time slot was watched by a whopping 18.2 million viewers and earned a 5.2 rating in the 18-49 demo, making it the most-watched…
Source: Advertising

Do You Live in a Town Called Titz? It Could Be One of Pornhub’s ‘Premium Places’

Yes, there is a place named Dildo. And Rectum. And Cumming. Residents of those towns might be feeling especially lucky today thanks to a new stunt from the always-friendly folks at Pornhub. The world’s largest purveyor of adult entertainment has stumbled upon yet another ingenious mode of self-promotion in the form of free porn for…
Source: Advertising

Brands Need to Join the 21st Century and Tap Into Radio Advertising

If you put a bunch of advertisers in a room and asked them what they thought of traditional radio, they’d probably say it’s “old school,” “difficult to buy” and/or “on its way out.” Although it is true that advertising has seen a massive digital transformation in the last decade and audio innovation hasn’t entirely kept…
Source: Advertising

How to Avoid ‘Fake News’ Claims in Your Social Marketing

Many debates have been sparked about the effect of fake news on the 2016 U.S. election. While not every American voter was exposed to fake news, the misleading posts certainly made an impact. Political scientists from Princeton University, Dartmouth College and the University of Exeter found that more than 27 percent of U.S. voters, or…
Source: Advertising

Henry Rollins and Mercedes Explore the Vulnerable Side of ‘Toughness’ in Branded Content Series

Warrior-poet Henry Rollins has long been known for both his tough, muscular facade and the emotionally complex creative soul within. Discovering fame as punk band Black Flag’s frontman, Rollins has since become a master of spoken word and storytelling. So while advertising pitchman might seem an odd fit at first for Rollins, it’s clear he…
Source: Advertising

Broadcast TV Needs to Utilize Big Data and Bond With Its Viewers Over Ads

Web browsers and mobile apps have been able to collect data for years–the proof is in the custom ads that pop out from the sidebars and banners, advertising everything from cheap flights to the trendiest shoes. Internet companies do this by gathering your browsing and search histories, which are then compiled and profiled into behavioral…
Source: Advertising