Archives

February, 2018

Snapchat’s Ecommerce Strategy Hit a New High When It Sold Out the New Air Jordans in Minutes

Snapchat’s latest viral filter didn’t include a puppy face or a dancing hot dog. Instead, it focused on a life-size Michael Jordan augmented-reality filter promoting the new, unreleased Air Jordan III Tinker sneakers, which went on sale exclusively via a special QR code within the app. The stunt, which Snapchat pulled off over the NBA…
Source: Advertising

Goodyear Packs Its Legacy-Rich Ad With Unseen Footage From Dale Earnhardt Jr.’s Family

Legacies are often defined by a great name, and you can’t make a name without a certain amount of stability. In a Nascar family, what’s a better metaphor for stability than a trusty tire brand? That’s the logic driving Goodyear’s “Make a Name” campaign. Created by GSD&M, and released during the Daytona 500, the ad…
Source: Advertising

A Quicker Way to Add People to Messenger Audio or Video Chats

Facebook just eliminated the need to hang up and launch a new audio or video chat on Messenger when users want to add more people to the conversation. Product manager Sarah Morris announced in a Newsroom post that group chats on Messenger now feature an “add person” icon, allowing people on the messaging application to…
Source: Advertising

Vox Media Lays Off 50 Staffers

Vox Media is cutting approximately 50 employees–or about 5 percent of its 1,000-person workforce–from several of its sites and offering “role changes” to a dozen others. In a memo to staffers, CEO Jim Bankoff wrote that “industry changes over the past few months” led to the cuts. Bankoff is referring to algorithm changes at sites…
Source: Advertising

After One Year, Lara Cohen Returns to Twitter

One year ago Thursday, Twitter head of entertainment talent and lifestyle partnerships Lara Cohen announced that she was leaving the social network. Starting next Monday, she’s back, in a new role. In between Twitter stints, Cohen served as senior vice president of entertainment partnerships and influencer marketing for public-relations firm The OutCast Agency, where she…
Source: Advertising

Why the GDPR Is Actually a Good Thing for Brands

In less than four months, the European Union data regulator will begin enforcing the EU General Data Protection Regulation (GDPR) to strengthen the security and protection of EU residents’ personal data. Companies that don’t comply with the GDPR not only risk losing their customers’ trust, but they could also face fines of EUR20 million or…
Source: Advertising

Inside Interbrand’s Unique Text-Based Visual Designs for the PyeongChang Olympics

Branding the Olympics for a global audience is one of the world’s most high-profile design projects. For the 2018 Winter Games in PyeongChang, South Korea, the task fell to Interbrand, the global brand consultancy. And its work has been unique indeed–largely because, for the first time, the visual designs were built largely from words and…
Source: Advertising

Open the March Issue of InStyle and Check Your Heart Rate With This Interactive Toyota Ad

Toyota approached InStyle magazine last year about a new way to advertise its 2018 Camry. Six months later, the result is a first-of-its-kind magazine insert that takes readers inside the midsize sedan in an extrasensory way: through sight, sound, smell and touch. First, readers grip door handles, placing their thumbs on built-in sensors. When pulled…
Source: Advertising

Fox News to Launch Ad-Free Streaming Service Aimed at ‘Superfans’

Add Fox News Channel to the growing list of TV outlets preparing to roll out a direct-to-consumer streaming service within the next year. Fox News announced this morning that it will launch Fox Nation, a streaming subscription service targeting the network’s “superfans,” during the fourth quarter. This will be a separate experience from Fox News…
Source: Advertising

Facebook Messenger: Here’s How to Change Your Story’s Privacy Setting

Did you know that you can choose which users are allowed to see your Story posts on Facebook and Facebook Messenger? Our guide will show you how to change your Story’s privacy setting within the Messenger application. Note: These screenshots were captured in the Messenger app on iOS. Step 1: Tap the “Me” button in…
Source: Advertising