Archives

February, 2018

Live Nation Wants to be the Only Company Brands Need to Reach Millennials, Gen Z

When you think of Live Nation, you might think of a ticket sales company that helps music fans find out when their favorite artists are playing at their preferred venues–but the brand wants you to know that it does more than just sell tickets. Last year, Live Nation moved over 530 million tickets, and with…
Source: Advertising

Facebook Messenger: Here’s How to Block and Unblock Someone

Have you ever wanted to stop someone from being able to contact you on Facebook Messenger? Our guide will show you how to block messages from the user within the Messenger application. Note: These screenshots were captured in the Messenger app on iOS. Also note, blocking messages from someone on Messenger is not the same…
Source: Advertising

A Giant Termite Tries Stand-up Comedy in Orkin Ads, but Hilarity Does Not Ensue

Wanna watch a bug bomb? We thought Orkin had long ago exterminated the human-size talking insects that infested its commercials. After all, the animatronic oddities haven’t appeared in ads since 2012. Well, at least one titanic termite survived, and he’s worked up a comedy act in a new digital campaign from The Richards Group. Hitting…
Source: Advertising

Ad Blockers Should Punish Individual Ads Rather Than Black-Listing Publishers

Ad blocking is a topic that’s front-and-center for brands engaging in display advertising. While it becomes more prevalent, there are still a few challenges to resolve. As it exists today, the ad-blocking ecosystem is not yet perfected. Currently, most ad-blocking scenarios used by frustrated consumers looking for an ad-free experience involve the “all or nothing”…
Source: Advertising

Inside McDonald’s New ‘Serial’-Style Podcast Telling Its Side of the Szechuan Sauce Story

Rick and Morty fans can rejoice. Szechuan sauce is returning to McDonald’s. Starting today, over 20 million packets will be available at McDonald’s restaurants across the country. Last week, the company released a three-episode podcast called The Sauce that details what went wrong in October when the fast-food behemoth tried to bring back the beloved…
Source: Advertising

Former Olympians to Air Regional PSA During Closing Ceremonies Urging Athletes to Give Up Milk

Milk Life, a campaign from the MilkPEP board (which is funded by U.S. milk companies), made its Olympic debut in the 2016 Summer Olympics in Rio. Ahead of the PyeongChang 2018 Olympic Winter Games, the board said the campaign would make a splash again–securing a partnership with the U.S. Olympic Committee to produce content around…
Source: Advertising

New Agency Consultancy Promises to Feature Real Moms in Ads

Mom is non-threatening. She wears a cardigan, she’s rarely seen outside the home and she adores her family. She’s not a unique individual with her own will and wishes at all–just a prim, proper, wholesome mother. We’ve all seen that narrative portrayed in 1950s-era consumer products ads from the likes of Tide, Coca-Cola and, of…
Source: Advertising

Comcast Spliced Footage of Jessie Diggins’ Historic Gold Medal Win Into Its Epic Same-Day Olympics Spot

Jessie Diggins made history in Pyeongchang earlier this week when she, along with team sprint freestyle partner Kikkan Randall, won the first Olympic gold medal for the U.S. in cross-country skiing. Diggins’ come-from-behind win inspired some truly epic announcing and also led to her selection as the U.S. flag bearer for Sunday’s closing ceremony. Fans…
Source: Advertising

How Samsung, NBC and More Are Bringing the Olympics to Life in Virtual Reality

While virtual reality is still fairly new in terms of overall adoption–with just a few million people buying headsets in 2017–several companies in both the hardware and content sectors have made 2018 Winter Olympics in PyeongChang, South Korea, a platform to show how the technology is evolving. Leading up to the opening ceremony, Jaunt VR…
Source: Advertising

This Search Consultancy Is Helping Innovators Like Microsoft Stay Ahead of the Game

You may wonder, how is it that innovative brands like Microsoft, Netflix, HBO and GE stay ahead of the competition? A lot surely goes into answering that question, but search consultancy VentureFuel claims to be a small sliver in the pie. Launched four years ago, VentureFuel actively vets hundreds of global startups daily and then…
Source: Advertising