Archives

February, 2018

NBCU Will Air 10% Fewer Ads in Its Primetime Original Shows This Fall

NBCUniversal is making the industry’s biggest commitment yet to reducing linear ad loads, announcing today that audiences will see 10 percent fewer ads during all primetime original shows across its entire platform, beginning this fall. The company will be instituting a number of ad innovations–including reducing primetime ad pods by 20 percent, create a 60-second…
Source: Advertising

Facebook Launched the Women in Gaming Initiative to Bring Women in the Industry Together

Facebook officially launched its Women in Gaming initiative, created to give women in the video-game industry a place to share their stories and connect with others. With this launch, interested users can now visit the Women in Gaming website to view research related to gender and diversity in gaming, as well as to access links…
Source: Advertising

Wunderman Welcomes New Global Chief Creative Officer

Wunderman hired Daniel Bonner in the role of global chief creative officer, effective March 5. He replaces Lincoln Bjorkman, who has served global chief creative officer since 2013 and is leaving Wunderman to explore unspecified new opportunities. Based out of London, Bonner will be tasked with overseeing the creative vision of the agency globally across…
Source: Advertising

Louvre Abu Dhabi Uses Billboards and Radio to Give Highway Gallery Tours

On Nov. 11, the Louvre Abu Dhabi opened its doors. It calls itself the first “universal museum in the Arab world,” exhibiting art from a globalized perspective. But the United Arab Emirates doesn’t really have a strong museum-going culture. Thus was conceived this insight: If traffic won’t come to the art, why not bring art…
Source: Advertising

Location Intelligence Offers Retailers a Fighting Chance Against Amazon

Amazon is again altering the retail landscape with brick-and-mortar stores that offer quicker checkouts and deeper data collection. The company that upended the brick-and-mortar retail world with an ethereal “shop from anywhere” business model is building Amazon Go stores next to the retailers that survive on “shop from somewhere” consumers. Amazon Go is part of…
Source: Advertising

For the First Time, Pinterest Has a COO

After eight years without a chief operating officer, Square business lead Francoise Brougher will become Pinterest’s first on March 12. Why add a COO now, after going without one since it was founded in March 2010? “We think it’s the right time in our business to benefit from a world-class operations leader,” Pinterest said. “There…
Source: Advertising

Ogilvy Announces New Global Partnership With WPP-Backed Production Company Hogarth

Today, Ogilvy further tied its fortunes to Hogarth, parent company WPP’s group of in-house production companies. Worldwide chairman & CEO John Seifert announced that the two networks would form a new “global partnership” by consolidating their respective services into “a new studio ecosystem” that combines Hogarth’s production capabilities with Ogilvy’s creative and client services teams…
Source: Advertising

Updates to YouTube Live Are Highlighted by Chat Replay

YouTube announced a series of updates to its YouTube Live livestreaming platform. Replays of Live videos now feature chat replay, allowing replay viewers to read the conversation as it originally unfolded during the livestream. YouTube will also roll out English-language automatic captions for livestreams in the coming weeks. Automatic captioning was originally launched in 2009…
Source: Advertising

This Nostalgic Ad Looks Ahead to Humans Flying Around Earth in Capsules at 700 MPH

How do you advertise space-age transportation technology that doesn’t exist yet? By taking a long, nostalgic look at what came before it. That’s the approach taken by Micky Coyne and Pete Harvey–two independent creatives who’ve been working directly with Hyperloop Transportation Technologies and its CMO, Robert Miller–in an evocative, beautifully shot 1:20 spot rolling out…
Source: Advertising

Evan Rachel Wood Plays a Dark, #MeToo-Inspired Game of Guess Who? in This Poignant PSA

Funny or Die released a poignant PSA today in partnership with nonprofit Rise, tackling the #MeToo movement. The PSA takes a somewhat dark approach by using the popular board game Guess Who? to address the pervasiveness of sexual assault not only in Hollywood, but across the country. In typical Funny or Die fashion, the PSA…
Source: Advertising