Archives

January, 2018

Dr. Oz Stars in a Super Bowl Spot for Turkish Airlines, Which Will Air the Game Live During Flights

Turkish Airlines is kicking off a new campaign starring Dr. Oz during the Super Bowl. The airline has released a 10-second teaser for its Big Game ad. It’s unclear how long the ad will be, which agencies are behind it or when the ad will appear during the game as a representative for the company…
Source: Advertising

Michelob Ultra’s Second Super Bowl Spot Features Star Athletes, Chris Pratt and a New Pub Song

What do U.S. Open golf champion Brooks Koepka, 11-time World Surf League champ Kelly Slater, 2017 New York City Marathon winner Shalane Flanagan and Chris Pratt have in common? They like staying fit, they like beer, and they’re all in Michelob Ultra’s second Super Bowl LII ad, which was released today. Michelob Ultra will air…
Source: Advertising

The Genius of E*Trade ‘Monkey,’ the Most Subversive Super Bowl Ad Ever

Whenever we sit down with creative directors for our “Best Ads Ever” video series and ask about their favorite Super Bowl spot, we often–not surprisingly–hear “1984.” But a close second, eclipsing all other runners-up, is E*Trade “Monkey,” the spot from the 2000 Super Bowl that brilliantly lampooned the expense of advertising on the big game….
Source: Advertising

Sprint Will Return to the Super Bowl With a Special Robotic Guest

With the help of two 15-second teasers and a robot named Evelyn, Sprint announced today its return to the Super Bowl on Feb. 4. The spot will be handled by creative shop Droga5, which produced last year’s Sprint commercial in which we met a crazed dad who went through great pains (including emotionally scarring his…
Source: Advertising

Fox Outbids NBC and CBS to Land Thursday Night Football for the Next 5 Years

CBS and NBC’s run of broadcasting Thursday Night Football games is over, as Fox Sports has landed rights to the NFL’s Thursday night package for the next five years. Under the deal, which was announced this morning, 11 games between weeks 4 and 15 of each season (excluding Thanksgiving night) will be broadcast on Fox,…
Source: Advertising

Snap Launches Bitmoji Deluxe With Hundreds of New Emoji Customization Options

Snap Inc. revealed Bitmoji Deluxe, an upgraded version of its Bitmoji personalized emoji. Bitmoji Deluxe offers more emoji customization options than were previously available, including new skin tones, hairstyles, hair colors, facial features and accessories. In addition, as users are creating their upgraded Bitmoji, they can preview their selections before finalizing their choices. Snapchat’s parent…
Source: Advertising

Amnesty International Hypnotized People to Make Them Feel the Full Horror of Being a Refugee

Amnesty International in the Netherlands wanted people there to have a better understanding of what refugees suffer through. So it hypnotized them and walked them through it firsthand, as depicted in a new campaign from TBWANeboko. In the five-minute video, five test subjects from the Netherlands and Belgium arrive in an empty warehouse. A hypnotherapist…
Source: Advertising

Super Bowl LII Teams Dominate Likes, Comments on Facebook, Twitter, Instagram

They may have lost in their respective conference championship games, but the Minnesota Vikings and Jacksonville Jaguars dominated Facebook, Twitter and Instagram from the National Football League’s divisional round through the Pro Bowl, according to social marketing firm Unmetric. During the period from Jan. 13 through 28, the Vikings had the most growth on Twitter…
Source: Advertising

3 Powerful Ways Augmented Reality Is Disrupting the Customer Journey

When Pokemon Go came out in 2016, the general public lost their damn minds. Within days of its release, the augmented reality-based game had millions of players from all age demographics going to great lengths to catch all the characters–some of them even getting hit by cars and falling off cliffs. The merging of the…
Source: Advertising

Michael Bolton Belts Out ‘Said I Read You … But I Lied’ in Ad for Audiobooks

There’s just no stopping the self-referential Michael Bolton, who has made a second career out of poking fun at himself everywhere from commercials (Pizza Hut, Starburst, Honda) to SNL skits (with The Lonely Island) to Netflix one-offs (Big Sexy Valentine’s Day Special). Next up: a goofy new ad for Amazon’s Audible, with Bolton starring in…
Source: Advertising