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December, 2017

Black Mirror Wishes You a Happy New Year (but Will It Be Horrific Instead?)

“It’s hard to imagine a bright future, but we must.” New Year’s is a time for looking forward, and Netflix does so with trepidation–including the line above–in a new campaign for Black Mirror, whose fourth season just rolled out on the streaming service yesterday. Through its first three seasons, the sci-fi anthology series has taken…
Source: Advertising

Facebook Messenger Bots: What Every Marketer Needs to Know

Sophia the robot just made headlines by being the first artificial-intelligence-powered robot to get honorary citizenship from Saudi Arabia. This makes me feel like it’s time for us to embrace the machines and cozy up with a tool that more and more marketers are using these days: Facebook Messenger bots. Messenger bots are autonomous digital…
Source: Advertising

Budweiser Credits Collaborative Agency Model With ‘6 Super Bowl Moments’ in 2017

Budweiser kicked off 2017 with one of the most buzzed-about ads of the Super Bowl–telling the story of the company’s immigrant founder, Adolphus Busch. Over the course of the year, the brand had a something “like six more Super Bowl moments,” according to Ricardo Marques, vp of the brand in the U.S., who credited Budweiser’s…
Source: Advertising

Bring Your Brand to Life With Always-Present Customer Engagement

While brand marketers agree that the marketing landscape must expand to include meaningful, two-way conversations, such an evolution begins with a shift of current mindset. The on-demand nature of conversation marketing via messaging requires that marketers be available and helpful, whenever and wherever their customers engage. Given its global reach, brands and marketers are wise…
Source: Advertising

The Year’s 8 Best Podcast Episodes That Raised the Bar for Storytelling

They have become the modern water-cooler moments. The ones you discuss in a hushed whisper to avoid spoilers. They are the podcast episodes that, even amid a consistently excellent series, are simply unforgettable. In 2017, podcasting exploded into a seemingly bottomless ocean of content that Edison Research dubbed “the Infinite Dial,” with an estimated 15…
Source: Advertising

3 Ambitious Creative Ideas From the Past Decade That Went Way Beyond Advertising

Marketers are always hunting for the Big Idea. Just look at Adweek’s picks for the 10 Best Ads of 2017. They included “Breaking2” and “Fearless Girl,” two campaigns that looked beyond traditional advertising to find brilliant ways to connect with consumers in culture. 180LA’s Eduardo Marques picked three similarly ambitious campaigns when Adweek asked him…
Source: Advertising

The State of Shoppable Media in 2017 and Its Future in the Coming Year

With technology advancing each day, there’s no shortage of ways for retail advertisers to promote their product or service. And one form of content known as shoppable media is quickly gaining traction in the retail space. Shoppable content–which traditionally takes the form of pictures or videos–quickly and thoroughly educates a shopper while streamlining the path…
Source: Advertising

Steph Curry, Chance the Rapper and Obama Appear in PSA for My Brother’s Keeper

Purpose-driven advertising agency Matter Unlimited created a call to action for the My Brother’s Keeper Alliance, an Obama Foundation initiative, featuring President Obama, Chance the Rapper and Steph Curry. The spot, “We Are the Ones,” opens on a young man seemingly inspired by an Obama speech he watches on his cellphone to deliver an address…
Source: Advertising

Swarm Emerges as a Serious Social Search Tool

Like many of my friends on the Foursquare Swarm application, I am an avid life-logger. I love the fact that Swarm makes it possible to check into locations and organize all of those check-ins into one convenient database that contains a history of my visits. Swarm recently dialed up its life-logging experience by making users’…
Source: Advertising

5 Ecommerce Trends Everyone Should Pay Attention to in 2018

It’s hard to believe there’s anything to look forward to in 2018, but as the ecommerce wars heat up, there’s at least plenty to pay attention to. 2017 asserted the dominance of ecommerce: Amazon bought Whole Foods for $13.7 billion; Google Home and Walmart partnered up to ship items to people via Google Express; internet…
Source: Advertising