Archives

November, 2017

Macy’s Rolls Out Three More Holiday Ads With Charmingly Subtle Storytelling

Don’t look for jolly Santa Clauses, industrious elves or high-flying reindeer in Macy’s holiday advertising this year. Three new 30-second seasonal spots from the retailer forgo clich?d Christmas trappings in favor of more realistic emotional appeals. Created by BBDO New York, the ads match the muted tone of “Lighthouse,” the chain’s two-minute yuletide anthem that…
Source: Advertising

Why HBO Isn’t Worried About Finding the Next Game of Thrones

Game of Thrones is one of TV’s biggest hits–HBO said the show averaged 30 million viewers across all platforms for Season 7–but with only one season left of the series, the network is preparing for life after Thrones. And unlike the uncertain position the network found itself in a decade ago, after its flagship shows…
Source: Advertising

A Little Boy Puts Santa on a Diet in Grocery Chain’s Cute Christmas Ad

How Santa must suffer, trying to eat all those cookies on Christmas Eve! With help from agency Romance, French grocery store Intermarch? has released its holiday ad. Titled “I’ve Dreamt So Much,” it follows a boy whose family takes him to sit on Santa’s lap ahead of the holidays, at which time something troubling occurs…
Source: Advertising

The 3 Biggest Mistakes Top Marketers Make

Even the best marketers make mistakes. And while marketers are becoming more efficient by using new technology, according to Salesforce’s State of Marketing study, many are still making errors that cost them money. The study identified a number of areas of improvement, however, and I’ve outlined what we believe to be the three worst and…
Source: Advertising

Biodosing, Stunt Math and Disaster Design Will Be Huge in 2018, According to This Report

Have you ever heard of asynchronous meals, adaptive communities, small sats or truth labs? If you answered no, you’re not alone. But marketers might need to learn these and other unfamiliar terms over the next twelve months if Sparks & Honey’s fifth annual trends report proves correct. According to the Omnicom agency, these topics may…
Source: Advertising

ESPN to Lay Off 150 More People And BuzzFeed to Lay Off 100 Employees In Its U.S. and U.K. Offices

As of today, ESPN will let go of 150 employees following a round of layoffs earlier this year, which eliminated 100 jobs. In spring, ESPN let go mostly on-air talent from positions across the network, but this round of layoffs is mainly focused on production, technology and other digital positions. Part of the memo from…
Source: Advertising

Samsung Made a 66-Minute Arthouse Film About Clothes Going Around in Its Washing Machine

Inspired by ASMR and slow TV, advertising is coming around to the idea that boring content might not be that boring after all. We saw this with Ikea’s awesomely tedious preroll ads. And now we can Samsung to the list of brands that are turning unremarkable footage into something bordering on mesmerizing. Samsung U.K. has…
Source: Advertising

No Home Is Safe in Wieden + Kennedy’s Intriguing, Interactive Climate Change Ad

It’s a familiar environmentalist argument–we all have to live on this planet, so we might not want to completely destroy it. But newly rebranded Danish power company ?rsted is taking up that mantle in a clever new interactive film from Wieden + Kennedy Amsterdam to roll out its vision for a world run entirely on…
Source: Advertising

Facebook Says It’s Removing 99 Percent of Terror Content Before It’s Even Reported

Facebook announced that 99 percent of the ISIS and al-Qaida terror-related content it removes from the social network is detected before even being flagged and, in some cases, before it even goes live. Head of global policy management Monika Bickert and head of counterterrorism policy Brian Fishman said in the latest installment of the social…
Source: Advertising

Instagram: Here’s How to Post a Video Without Sound

Have you ever wanted to remove the sound from a video before sharing it to Instagram? Our guide will show you how to do just that. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Tap the “plus” button at the bottom of the screen to begin creating a new post….
Source: Advertising