Archives

October, 2017

Researchers Don’t Need to Swing for the Fences in Stand Up to Cancer’s World Series PSA

Stand Up to Cancer’s latest campaign, part of the organization’s long-term partnership with Major League Baseball, seeks to grab your attention by playing on viewer expectations of clutch home runs, then opting instead to highlight a much less commonly celebrated part of the game. The spot begins predictably enough, throwing viewers into a high-pressure situation…
Source: Advertising

Marketers Need to Stop Looking at Mobile as a Channel. It’s a Lifestyle

What do you think is the No. 1 digital priority among today’s brands? I’ll give you a hint: It’s not social marketing or Internet of things. It’s not content, video, cross-channel, data or even marketing automation. (You might be wondering, what’s left?) It’s customer experience. That’s right, good, old-fashioned customer experience. That’s what an Econsultancy…
Source: Advertising

10 Ways Social Can Expand Your Experiential Marketing Beyond the Event

If you run a business, social media is likely already a part of your marketing strategy. In recent years, you may also have embraced experiential marketing, as you’ve realized the impact that in-person events and other programming can have on building brand awareness. According to Brett Hyman, president of NVE Experience Agency, “The right moment…
Source: Advertising

28% of Influencers Say Being An Influencer Is Their Full-Time Job

An increasing number of Americans is making a career out of being an influencer. In a new report from #Hashoff, an influencer discovery and content marketing platform, found that 28 percent of creators they surveyed consider being an influencer their main job. Six months ago, just 12 percent of respondents said it was their full-time…
Source: Advertising

Merkel Americas Hires 30-Year Agency Veteran Away From DigitasLBi

Performance marketing agency Merkle, a part of the Dentsu Aegis Network, has hired 30-plus-years industry vet Joanne Zaiac as chief client officer of its Americas division. In her role, Zaiac will handle development of the strategic vision and value proposition for Merkle’s account management and client services. Previously, Zaiac was chief operating officer for global…
Source: Advertising

Comedian Matt Bellassai Discusses Being an Influencer and a New Author Surrounded by Fancy Books

Matt Bellassai, who complains about anything and everything on his web series TBH, just released his first book. I spoke to Bellassai about his awkward childhood stories and how he became the writer, comedian and the all-around grump he is today during a chat in the rare book room of The Strand. Watch the video…
Source: Advertising

The Chris Gethard Show’s First Integration Features a Hilariously Bad Colonel Sanders Audition

KFC’s ongoing campaign featuring celebrity Colonel Sanders took a hilarious twist last night during the first integration on The Chris Gethard Show. During truTV’s live, interactive talk show, Gethard noted that show correspondent and comedian Connor Ratliff had previously auditioned for Sanders last year, but did not win the part. So Ratliff donned a Colonel…
Source: Advertising

Liberty Mutual Names GS&P Creative Agency of Record for U.S. Consumer Markets

Liberty Mutual has appointed Goodby, Silverstein & Partners as creative agency of record for its consumer business unit after a review. “We are very excited to work with the talented team at Goodby Silverstein & Partners,” said Liberty Mutual CMO, U.S. consumer markets, Emily Fink. “They bring proven experience in growing national brands, accomplished creative…
Source: Advertising

After One Year, 10 Million People Are Using LinkedIn’s Open Candidates

The success of LinkedIn’s Open Candidates feature after a little more than one year proves that discretion is the better part of valor. The professional network introduced Open Candidates in October 2016, with vice president of talent solutions and careers Dan Shapero saying in a blog post last October that the feature was a way…
Source: Advertising

Netflix and Google Made a Google Home Game for Stranger Things Season 2

Add Google to the list of companies that have a Stranger Things season 2 activation. Netflix partnered with the tech giant to create a voice-activated game for the second season that you play through your Google Home or Google Home Mini voice assistant. The device acts as a walkie-talkie–all you have to do is say…
Source: Advertising